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Your school's guide to blog writing when you have nothing to write about

Posted by Brock Ashton

Your school's guide to blow writing when you have nothing to write aboutStarting a school blog can be difficult, especially if you haven’t done any serious writing before. Not only do you need to brush up on your writing skills, and learn the tricks to creating a successful blog, you also have to identify topics to write about.

One complaint I hear quite often is that people have nothing to write about. This is often met with a look of disbelief – everyone has something to write about. A shoe-shiner could start a successful blog, as long as they can write about their craft with a level of authority, passion and interest.

When I say ‘authority’, I am referring to being a subject matter expert. Don’t start a blog on early years education if you only enrol students in years 7 to 12 – you have no authority in the area of early years. 

Identifying what you can write about

It is actually very easy to start a blog, even if you can’t think of anything to write about straight away. Here’s our easy to follow guide for selecting your topics and starting a blog. 

1. Identify authors and their skills, knowledge and expertise
Starting a blog begins with identifying who will write for the blog. Create a list of teachers and support staff who you think may be good candidates. Reach out to them and ask them for their areas of expertise and interest. 

2. See what others are doing
An easy place to start your brainstorming is by looking at what others are doing. Have a look at what The Scots College and Brighton Grammar are doing. They both have a handful of topics that relate to school and raising boys – because they possess demonstrated authority in this field.

St Luke’s Grammar School divide blogs between the Principal, Senior School, and Junior School, which allows them flexibility to write on any topics that fall within these categories.

3. Identify your school’s areas of focus
Does your school offer transition education? If yes, you can write about early years education. Does your school offer a range of sports? That’s another blog topic. What does your school do differently to others? Perhaps you have a unique educational philosophy. You can write about the benefits of this philosophy, or how you engage students with this philosophy, or even how you physically implement the philosophy through classroom design.

4. Identify your school’s points of difference
What do you do better than any other school? Perhaps you have a strong history of academic success? Write about some of the strategies you implement that have helped your students achieve this success. Maybe you have great results in the sporting arena, and you can discuss coaching and training strategies. 

5. Collate all your lists into one topic list
Here is where you’ll see the benefits of your previous research. Take all your lists – your writers skills and knowledge, your school’s areas of focus and your points of difference ­– and create a single list of all the topics that you can write about.

You’ll need to do some culling, especially if your list is really long. When starting a blog you want to focus on a small list of topics, and gradually grow them as you become more adept at writing. 

6. Create a blog calendar
Creating a blog calendar is an easy way to keep track of your blogging and what topics you have been writing about. There are so many templates out there, but one I really like (and use myself) comes from Hubspot.

7. Read up on blogging techniques
Writing a blog is unique to other writing methods as there are skill sets involved that you don’t need when writing a book or a media release or a report. Good bloggers know how to identify keywords and make the most of them through effective implementation of search engine optimisation. Hubspot put together a simple guide to blog writing – check it out here

8. Write!
You’ve got your list of topics, you’ve read up on how to write a blog, now all that’s left is to actually write something. We recently published a blog on the A-Z of blog writing which has some great ideas to help you get started.

Everyone has something to write about, the trick is identifying areas you have authority in. Even this isn’t that difficult, you just need to know where to start looking.

For more information about blogging, download our free ebook, blogging basics.

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This blog was written by Brock Ashton

When he isn't writing blogs or providing marketing communications support to clients, Brock spends his time reading fiction novels or chasing oval shaped footballs around a paddock. You may occasionally find him in your local Japanese restaurant, fuelling his passion for unique cuisine and culture.


Topics: Education, Inbound marketing, imageseven, Communication, Copywriting, School marketing strategy, Content marketing, School marketing, School, Blogging