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school marketing news

Why visual content marketing is important to your online presence

Posted by Geoffrey Macadaeg

How visual content marketing can help your schoolWe’re witnessing an upsurge in online visual content, particularly in social media. Aside from the rising popularity of apps like Snapchat, social media platforms are starting to integrate more video and visual content in their feeds, like Facebook Live and Instagram Stories. Why is this trend happening now?

According to several studies, visuals are processed 60,000 times faster in the brain compared to text. Also, eye-tracking studies show that internet readers pay close attention to information-carrying images – readers spend more time looking at images than they do reading text on the page when the images hold relevance. Aside from that, people following directions with text and illustrations do 323% better than people following directions without illustrations. Finally, people tend to remember only 10% of auditory information after three days, but they are able to retain 65% of the same information in visual form three days later.

From information-gathering to memory retention, people in essence are visual beings. Our sense of sight is so important and useful to us, and what we see shapes our perceptions, motivations, and interests. Therefore, it’s no surprise that online marketers, especially from schools, are taking advantage of this fact. Here are some statistics that prove the effectiveness of visuals in online marketing:

School marketers like you must be able to take advantage of this trend because visual communication is starting to become more successful and effective than other forms of online communication. From emojis to live webinars, people are incorporating and sharing visual content in their daily online experiences. School marketers who have understood why visual content marketing is important are starting to enjoy the rewards of using images and video as they start to generate more leads and enrolments. They know that illustrations and infographics help in understanding and remembering ideas, and fancy images can easily grab attention of casual visitors.

Indeed, a picture is worth a thousand words, and applying this concept to online marketing can help your school get noticed and understood much faster. This is truly a benefit for schools that regularly struggle to get attention from prospects. Using visual content in your online marketing can help you engage more students and parents effectively.

To learn more about visual content marketing and how appearance can improve your brand, download this complimentary visual identity program ebook: 

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This blog was written by Geoffrey Macadaeg

Geoffrey has been working in the marketing and PR industry since 2006. He is currently mastering the art of inbound marketing and familiarising himself with the Australian academic system. Outside of his Content Marketing Specialist role at imageseven, he spends his time collecting diecast model cars and playing the drums with his pop band.


Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, Visual identity, School website, School marketing strategy, Content marketing, School marketing, School, Blogging