The marketing landscape is ever-changing and for many schools, the endless list of marketing platforms and tools available can be overwhelming. Schools can feel restricted due to limited resources and budget but are still eager to keep their marketing in house in order to monitor and control quality and messaging.
Many schools work with marketing firms as it can remove pressure placed on existing school marketers or administrators. Working with a marketing firm also ensures that the school’s marketing is focused and based around a well-developed strategy.
Why should your school work with a marketing firm? Here are our Top 4 reasons why:
1. Access to multiple skilled professionals
When you are working with a marketing firm, you don’t just have access to one marketing specialist. You would also have access to graphic designers and experts specialising in social media and digital marketing, branding, public relations, content marketing, copywriting, crisis management, strategy – and more!
It is unusual for one in-house marketing professional to be able to do all of these tasks well and be able to complete them all in a five day week, at a price your school can afford. When you work with a marketing firm, you have access to all of these skill sets for a fraction of the cost of what it would cost for you to hire an entire marketing team.
2. There is no training required
Marketing professionals in firms are qualified and experienced in the areas that you require their help in. There is no need to send them to seminars or training programs and no need to spend time training them in the necessary programs, processes or software.
3. Stay ahead of the game
It can be easy to just do what you’ve done in the past. Marketing firms are aware of the latest trends and updates in marketing as they don’t tend to be as buried in the day-to-day tasks as school marketers. Marketing firms can help you to ensure that you stay ahead of the game and don’t fall behind on your marketing strategy. They can help you tie all of your marketing communications together so that your marketing efforts are planned and you always present a consistent message.
4. Receive an outside perspective
Sometimes it is hard to take a step back and reassess your goals and projects when you are too close to them. School marketers tend to wear many different hats and it can be hard to focus on the long term picture when there are so many urgent deadlines surrounding you. Marketing firms can assist in helping you identify your long term goals and create a well developed strategy to achieve those goals. Working with an external professional can also ensure that you are communicating effectively to your parents and sending them the right message, as it can be easy to focus on your school and ignore your audience.
When looking for a marketing firm, ensure that they are able to assist you in the areas that you require. It is important that the marketing firm you choose understands your school’s brand, where you’ve come from and where you’d like to head.
To learn more about how effective your marketing is, contact us for a complimentary consultation or download your free copy of our ebook.
This blog was written by Caitlin Quartermaine
Caitlin has a background in project coordination and brand management in the areas of professional services and education. In her free time, Caitlin enjoys watching live music and spending time with friends and family.