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school marketing news

Why culture and trust in your school brand is so important

Posted by Andrew Sculthorpe

School cultureIn a recent podcast Brad and I discussed how, according to a new global survey conducted by the Fortune Knowledge Group in collaboration with global ad agency gyro, greater significance is being placed on a business partners culture than ever before. As this is directly comparable to schools we thought it important to share the five key findings:

  1. Stand for something: Sixty percent of executives said that a company that stands for something is much more important than being innvotative, the dominant one in the market, the biggest, or the best.

  2. Dial up the soul of your business: Eighty percent agreed that a successful company's biggest idea is often the one upon which it was built. The history of your school is the core component of your story, your cultural soul. So, don't lose it.

  3. Live by your principles: Eighty one percent feel a direct correlation exists between what a company believes in and how it conducts its business. Often in schools, we see a disconnect between what they say they believe in and the reality.

  4. Share your goals: Businesses that people trust are actively clear about and share their goals.

  5. Strong relationships are worth the sacrifice: In a school environment, you could have a relationship with a parent for up to 13 years, perhaps even one or two more. So, it is worth the short term sacrifice to cultivate a long term relationship. 

Culture is not just for the internal benefit of your school. It works hand in hand with trust, and if you communicate it, you will reap the benefits. 

To learn more about how to build culture within your school download this ebook: How brand discovery and definition can help build your school - a school-specific program that helps to establish brand discipline. The value of the Brand Discovery and Definition Program comes from the internal alignment it achieves. It arms your staff and stakeholders with the tools to use the school’s visual identity with confidence.

brand discovery and definition

Do you need help expressing your school's culture, or do you need assistance in communicating this to staff? At imageseven, we have worked with a number of schools to uncover their brand’s personality and educate people on how to maintain the brand integrity through consistent messaging. To learn more, email Andrew Sculthorpe, imageseven's Business Director at andrew@imageseven.com.auor register for a complimentary phone consultation; we’d love to hear from you.

Here are some more blogs on branding which might be of interest to you.

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This blog was written by Andrew Sculthorpe

As Business Director, Andrew ensures that imageseven’s clients receive the strategic and practical direction they need working closely with all members of the team. On top of that, his family and his unhealthy addiction to sport keep him on his toes.

 

Topics: Education, imageseven, Communication, School culture, Podcast, Marcom, School vision, School marketing, School