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school marketing news

What kind of content should you put in your school’s blog?

Posted by John Igglesden

what kind of content should you put in your school’s blog?Coming up with ideas for blog content can seem like a never ending battle. Certainly, creating regular quality content is a commitment, but it doesn’t have to be difficult. As a school marketer, you have ready access to a wide range of subjects on which you can base your blogs. With a good content calendar and some forward planning, your school blog can work wonders for your school’s SEO and reputation.

So what kind of content should you put in your school’s blog?

1. Event information
Blogging on current events happening at your school is one of the easiest ways to create content. Parents love to hear about what’s going on at their children’s school and having a written description, even if it’s only a paragraph long, is often very welcome. 

Examples

  • Open day discussion
  • Sports carnival description and results
  • Music concert review

2. Calendar specific
Specific holidays or special days like Mother’s Day are other great blog topics. People like to reflect on these holidays and special days and an appropriate blog at the right time can be very relevant.

Examples

  • What does Easter mean to our school (If your school is faith-based).
  • 10 great ways to entertain the kids these school holidays.
  • 5 ways to treat dad this Father’s Day.

3. Reports/studies/media 
If your school takes part in a study or is mentioned positively in a relevant survey it can be a great opportunity to increase positive word of mouth and communicate the value of your school to prospective parents.

Examples

  • 'Your school' is listed as top performing school in the region.
  • Study shows ‘specific school type’ schools are better learning environments for students.
  • ‘Your school’ has shown to be consistently creating top level basketball players.

Please note: the above titles are just possible examples and are obviously not going to be relevant or true for every school.

4. Parenting advice 
Teachers and professional support staff such as school psychologists are an untapped content resource.  Teachers will often hear of the frustrations and challenges parents face in reference to their children and their children’s schooling. Get out and talk to the teachers in your school to understand the topics parents are interested in, do some research, then write a blog about possible solutions, or invite the teachers or other professionals within your school to be a guest blogger.

Examples

  • 10 healthy lunch box ideas the kids will love.
  • How to get your kids off the couch and into nature.
  • Top tips to stay safe this schoolies/leavers.
  • How to best help your child through their exams.
  • 5 signs that your child is feeling anxious

5. Achievements

When a student or group of students achieve success in any school or even non-school related area, it is almost always good to acknowledge it. Whether it be sporting, academic or any other extra-curricular achievement it reflects well on the school as well as celebrating the student’s success.

Examples

  • Congratulations to the school soccer team for making the finals.
  • Well done to ____ for winning the ____ academic award for 2016.
  • Congratulations to the five students who achieved above 99 on their ATAR.
  • Well done to ____ for landing a role in our town's community play.

6. Insights/reflections

This could include blogs on a teacher’s reflections on a current issue related to schools in the media or just general thoughts on any school related topic.

Examples

  • Our Principal’s thoughts on the future of independent schooling.
  • A teacher’s opinion on their role in the life of their students.
  • The widening use of technology in the classroom and the effect it has on your children.

A final tip is to think about what you talk about in the staff room at lunchtime. If it’s worth mentioning to other staff, then maybe parents will be interested too.

If you want to learn more about blogging for your school, click here or download your complimentary copy of our ebook.

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This blog was written by John Igglesden

As an Account Coordinator at imageseven, John’s days are filled with anything from blog and content writing to preparing inbound marketing campaigns. Away from the office you find him drinking coffee or craft beer and discussing clothes, cars and guitars.

 

Topics: Education, Inbound marketing, imageseven, SEO, Communication, Online marketing, Copywriting, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, Blogging