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Use these 10 steps to improve your SEO

Posted by Laura Sheahan

Use these 7 steps to improve your SEOSearch engine optimisation (SEO) is a comparatively mature practice in internet marketing. A consistent and thorough approach to SEO is key.

The question is how do you create content and position your school's website to appear on top? Use these 10 steps to improve your SEO:

  1. Perform an audit of your website. Seek out and address missing page titles, heading tags and meta descriptions.

  2. If your website has many pages but lacks a site map, consider creating one. It will give visitors to your site an easier way to navigate and can only positively impact your school website’s SEO.

  3. Review your website pages to ensure they aren’t having a negative effect on your school's SEO. For example, a school may have multiple pages optimised for boarding. Those pages compete with each other for search traffic. Consider consolidating duplicate pages or creating a crosslinking strategy.

  4. High quality, rich, diverse content is going to win the day.

  5. Happy users are those who find the best possible answers to their search queries. The best answers include content that is exhaustive, well-researched, organised, and easy to consume.

  6. Take the time to research terms related to your topic to make sure they align with what prospective parents are searching.

  7. Create a headline that grabs readers' attention, gets the 'click' and will be shared. Just as you should use keywords in the text, use well-researched search terms in headers to get the full SEO effect. Google limits the length of a headline to the first 50 to 60 characters, so be as concise as possible.

  8. User experience is quickly becoming a ranking factor. Clean, organised copy with bullet points, section titles, and engaging images also make a big difference.

  9. Be mobile ready. Mobile optimisation is no longer an option, it is a must have. According to Hubspot, 60 percent of buying decisions are made online, and with 15 percent of internet traffic generated from mobile devices, it is becoming increasingly important to have a mobile marketing strategy.

    Not sure if your school's website is mobile friendly? Click here and we'll check for you. 

  10. Understanding your audience, their preferred channels of communication and how they consume content is vital.

Learn about the top website mistakes schools are making ...

The aggregate results of the research are available to download now.

How does your website measure up?

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This blog was written by Laura Sheahan

In her role as Strategic Communications Director at imageseven, Laura manages and develops the company’s European business, drives imageseven’s corporate marcoms, and continues to work with many of her clients in Australia from the Emerald Isle. Outside the office, Laura can be found with friends, on a green perfecting her golf swing or tennis serve, trying out Cork’s trending eateries, or checking out the high street.


Topics: Education, imageseven, SEO, Communication, Marcom, School website, School marketing strategy, School marketing, School