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school marketing news

The importance of proofing and common mistakes to look for

Posted by Vanessa Klomp on Tue, Apr 18, 2017

It’s a fact – we are all human and make mistakes.

It doesn’t matter how experienced or exceptional you are as a writer, your work still needs to be proofed. I’m sure you have heard horror stories of a word being used in the wrong context, giving it a totally different meaning, or a number being left out of a phone number.

Marketing material with errors can be costly. Parents expect a school to provide accurate, even superior, material simply because it is an educational institution. They might think, “If they can’t get their marketing material right, how can I trust them with educating my child?” This argument may seem a bit harsh, but I have heard it said and it isn’t totally unwarranted.

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, School marketing strategy, School marketing, School, Copywriting

How to nail this year’s yearbook

Posted by Suzanne Wilcock on Thu, Sep 22, 2016

In case you hadn’t noticed, it’s yearbook season for many schools and in my line of work I get to see some amazing school yearbooks and annuals that really convey the essence of a school and its brand. Of course I’ve also seen some shockers in my time. Successful yearbooks tell your brand story through experiences and celebrate the successes and achievements of your school and its students. They reveal the assets and strengths of your brand and validate a parent’s decision to place their trust in you. So how do you take your school’s yearbook from simply being an archival record to something more meaningful?

Here’s our top tips to nail this year’s yearbook:

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Yearbooks

5 tips for a successful yearbook [podcast]

Posted by Fiona Hood on Wed, Apr 27, 2016

In this podcast Brad and Scully discuss the best way to present marketing results to your principal, board or heads; how to deliver on brand promises; to be outstanding you need to think more; five tips to improve yearbooks; 7 effective call to action examples and why they work; and annoying clichés and phrases you hear at work.

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, School marketing strategy, School marketing, School

Yearbooks … 5 tips to polish your performance

Posted by Suzanne Wilcock on Sat, Nov 14, 2015

Right now, all across the country, there will be school marketers doing fist pumps and happy dances as they celebrate the delivery of their school’s yearbook. A momentous occasion indeed, but before you call it a wrap for another year, there’s one simple but significant step to complete. It’s a debrief, better known as the process of questioning to assess performance, and this simple process can really put some polish on next year’s performance.

Firstly, why debrief? Because it helps you to figure out what worked, what didn’t, how to avoid inefficiencies and how you’re going to build on this year’s success. One of the reasons debriefs don’t always happen is because we’re so busy that we have already moved on to the next priority, but hindsight is a powerful thing! By bringing together the key project people to debrief a project you greatly increase your chances of learning, growing and thinking bigger for next year.

Looking for some inspiration to kick-start your debrief session? Here’s our top tips to get you started:

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, School marketing strategy, School marketing, School

9 tips to avoiding a printing stuff-up

Posted by Suzanne Willcock on Tue, Sep 29, 2015

Stop the press! In days gone by this phrase signified the late discovery of something that needed to be changed prior to printing. And given that it literally meant stopping the printing press, the discovery was usually a significant error. In the digital age, while we have the opportunity to make changes to a printing job on the press, it usually incurs a financial cost and great stress for all parties involved. And you really don’t want to be that client who rings the printer saying, “Stop the press!”

If you are responsible for doing the final checks to your school’s yearbook, here are our 9 tips to avoiding a printing stuff-up.

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, School marketing strategy, School marketing, School

Our 5 expert tips to proof your yearbook like a pro

Posted by Suzanne Willcock on Sat, Aug 29, 2015

School marketers, the big day has arrived! You’ve received a design proof of your school yearbook. Now comes the all-important job of proofing the document before sending it to print. Put simply, proofreading is a quality control exercise, but there’s so much more to it! So here is our guide to proofing like a pro, with 5 expert tips …

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, School marketing strategy, School marketing, School

How to signal change and delight parents

Posted by Suzanne Willcock on Sat, Aug 08, 2015

Kambala is an independent Anglican girls’ school catering for girls from Early Learning to Year 12, located in beautiful grounds in Rose Bay, with stunning views of Sydney Harbour. In 2014, with new Principal Debra Kelliher at the helm, Kambala wanted to signal change and re-launch the school’s annual.  

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, School marketing strategy, School marketing, School

Yearbooks: 5 tips for yearbook approval

Posted by Suzanne Willcock on Sat, Aug 01, 2015

Your yearbook production is progressing well … the reports have been written, imagery has been selected and your graphic designer has been briefed. But the pace doesn’t let up yet. If you’ve been following our yearbook series, you’ll know that the next significant milestone is the approvals process.

This part of the process can often be one of the most stressful, but here are our top tips for getting through unscathed:

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, School marketing, School

Yearbooks: a design in time

Posted by Suzanne Willcock on Sat, Jun 13, 2015

So we’re on our journey to planning and producing a school yearbook. Our goal? To create a publication that will leave an enduring brand impression of your school, and for everyone involved in the process to keep their sanity! Its production can be a stressful process, but with some pre-planning it doesn’t have to be this way …

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Topics: Education, imageseven, Communication, Yearbooks, Marcom

Are school printed publications passé?

Posted by Shelley Garcia-Webb on Thu, Jun 04, 2015

Last week a client asked if we were able to help produce a ‘digital’ prospectus. Due to budget constraints, they weren’t able to print the publication. Over the last ten years the marketing landscape has changed. There has been a strong shift to digital communication methods that has left many schools questioning investment into their printed counterparts.

Budgets are often very tight and so it’s definitely a question worth asking, especially when digital marketing is so cost-effective. Findings from the 2015 Econsultancy Email Marketing Industry Census revealed that marketers claim that email marketing delivers the best return on investment (ROI).

But not only are yearbooks, prospectuses, magazines and brochures a marketing requirement … they’re also an expectation. Parents who are considering your school expect something tangible.

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Topics: Education, imageseven, Communication, Yearbooks, Marcom, Brochures

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