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school marketing news

The critical KPIs of school content marketing

Posted by Gilbert Siahaan

A key performance indicator (KPI) is a measurable value that is used to judge how effective an organisation is at achieving key objectives. Organisations use KPIs to evaluate their success at reaching targets. KPIs are important in the world of content marketing so that we can measure the effectiveness of what we produce. We’ve put together a list of some of the critical KPIs of school content marketing.

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Topics: Education, Inbound marketing, Social media, Website, imageseven, Communication, Strategy, Online marketing, Positioning, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

How to use video to improve your school marketing

Posted by Gilbert Siahaan

Videos are one of the greatest tools a school marketer has. Videos are engaging, with Facebook reportedly receiving eight billion video views per day; they are easier to digest than long pieces of text; and they are personable, helping you to build a stronger trust between your school and your audience.

Here are ways how to use video to improve your school marketing.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, School culture, Visual identity, School website, School marketing strategy, Digital communication trends, School marketing, video

Essential pointers to improve your school website layout

Posted by Geoffrey Macadaeg

Have you ever visited a website that looks so messy that you suddenly have the urge to hit Alt + F4? There's a bunch of horribly done websites out there and we surely don't want our school websites to join that list and become the ire of our prospective parents and students.

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Topics: Education, Inbound marketing, Website, imageseven, SEO, Communication, School website, School marketing strategy, School marketing

5 reasons why school webinars work

Posted by Gilbert Siahaan

Webinars are used to deliver seminar-style content through an online platform. The purpose of a webinar is to present a topic that is relevant and engaging for the intended audience. Webinar formats can vary from being a one-way pre-recorded video or an interactive session where hosts and viewers can respond in real time. Even today, webinars are proven to be a very helpful tool in school marketing. Here are some of the reasons why school webinars work.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

Where your audience is hanging out on social media

Posted by Bart Caylor

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.

In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water out there. Water brings animals of all kinds together.

(Here’s a cool live camera feed of a watering hole in Africa.)

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Topics: Education, Inbound marketing, Social media, Website, imageseven, Communication, Social media management, Marcom, Social media marketing, School website, Analytics

How to build a thorough social media policy

Posted by Sebastian Wattam

We’ve written plenty on Social Media use within schools but seldom detailed the policy surrounding its usage and implementation. This information may be covered in a standalone Social Media Policy or as a section within an overarching School Communications Policy. Either way, it’s crucial to plainly spell out the dos and don’ts of social media use, by staff and students alike, at your school so you can avoid incidents like this.

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Topics: Education, Inbound marketing, Social media, Website, imageseven, Communication, Social media management, Marcom, Social media marketing, School website, Analytics

Content curation for school marketing: 13 valuable facts

Posted by Bart Caylor

How do the best school marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.

The surest way to build brand awareness and stay top of mind is to continually publish high-quality content across all of your marketing channels.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

Improve your school website with these fresh content ideas

Posted by Bart Caylor

Irresistible content is the cornerstone of any school marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

How to develop high-converting school marketing content

Posted by Frazer Woodhead

It’s nothing new – the internet is the ultimate battleground in the fight for our attention. How to develop high-conversion content as a marketer requires tactical effort and an overall strategy. You must produce a varied content offering.

Over 15,000,000 blogs are posted each day, and 300,000 videos are uploaded to YouTube each day.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

15 symptoms of a 'sick' school website [part 2]

Posted by Bart Caylor

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website?

If it is, I highly recommend that you correct the performance issues you see in your education website as soon as possible. It’s not a question of if they will visit your site, it’s when.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

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