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school marketing news

10 types of video [podcast]

Posted by John Igglesden on Wed, May 16, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the idea of marketing to the ‘traditional Aussie’
  • ten types of video content
  • the role of an editorial mission statement
  • image selection
  • an excellent example of storytelling
  • the use of machine vision in the future.

Listen to the podcast


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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, video, Visual identity

The 4 step solution: have your parents recommend your school

Posted by Delora Chi on Tue, Aug 22, 2017

Social media ratings, word of mouth reviews and any other references to your school from current or past parents carry, by far, so much more weight when choosing a school compared to glossy websites and bus shelter advertisements.

Today’s prospective parents are screaming for authenticity and a community who will recommend your school is a marketing goldmine.

Brand advocates converted from current or past parents are real people that know the ins and outs of your school and can provide insights into the day-to-day experience. They are a credible, as well as a relatable, source of information and it’s these two qualities that prospective parents trust now more than ever.

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Topics: imageseven, Visual identity, Marcom, School marketing, Branding, brand perception, Education, Communication, School marketing strategy, design, School

How to manage a successful photo shoot for your school

Posted by Sarah Millinson on Thu, Jun 22, 2017

Coordinating a photo shoot is a great way to capture a broad selection of images for your school’s future marketing communications. They will also refresh old media and can be implemented across a range of communications from your school’s website, to advertising, promotional materials, publications and social media. Good images support new messaging and concepts, themes or campaigns, and make them come to life.

Organising a photo shoot can be very fun and exciting; an avenue to exercise your creative flair. However, it can also be very tiring, stressful and requires a great amount of planning and organisation.

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Topics: School marketing, School marketing strategy, Education, School, imageseven, Communication, Marcom, Visual identity, Website, School website, Blogging, Content marketing, Inbound marketing

How to craft a visual identity that supports your school brand

Posted by Sarah Millinson on Tue, Apr 11, 2017

You shouldn’t judge a book by its cover – but we often do. The way your brand looks, affects how your brand is perceived. If your brand’s visual identity doesn’t quite hit the mark, immediately you are under-selling your school’s offering on first impressions.

Your school’s visual identity needs to support your brand personality and let your school community know what you stand for. It sets a tone and echos your school’s values so it must be relevant, accurate and used consistently.

Here’s how to craft a visual identity that supports your school’s brand:

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Topics: imageseven, Visual identity, Marcom, School marketing, Branding, brand perception, Education, Communication, School marketing strategy, design, School

How to make free stuff work for your school with branded merchandise

Posted by Brock Ashton on Tue, Mar 21, 2017

Branded merchandise can be a double-edged sword; on one hand you have a promotional item that can easily generate brand awareness and on the other, you risk wasting funds on a product that doesn’t align with your school’s mission or the needs of your parent audience. So just how can you ensure your branded merchandise provides a solid return on investment?

I remember attending O-Week during my first year of university and being slightly overwhelmed with all the stalls set up by clubs and societies, local businesses and not-for-profit organisations. One of the stalls was manned by a mental health foundation who were distributing stress balls to students.

At the time I didn’t really think anything of it – it was just a little yellow ball with a company logo and a website URL. It wasn’t until my first exam period rolled around that I started to use the stress ball and it became an extension of my left hand while my right was busy working on study notes.

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Topics: Branding, Communication, imageseven, Education, School marketing, School marketing strategy, Marcom, Messaging, School, smc, Visual identity

Why visual content marketing is important to your online presence

Posted by Geoffrey Macadaeg on Sat, Mar 04, 2017

We’re witnessing an upsurge in online visual content, particularly in social media. Aside from the rising popularity of apps like Snapchat, social media platforms are starting to integrate more video and visual content in their feeds, like Facebook Live and Instagram Stories. Why is this trend happening now?

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Topics: School marketing, School marketing strategy, Education, School, imageseven, Communication, Marcom, Visual identity, Website, School website, Blogging, Content marketing, Inbound marketing

Where to start with visual content marketing for your school

Posted by Maclain Bruce on Sat, Nov 12, 2016

If you are a regular reader of imageseven’s blog you will know that content creation is a frequent theme. Whilst written text blog articles are an effective common practice, content creators need to constantly be thinking of different ways to present information so that audiences will take the time to view and absorb what you have to say. Visual content marketing is one such initiative.

As this previous blog explains, visual content marketing is the use of images, graphics and video to support or replace written content.

So, here are some suggestions on how to make a start with visual content marketing:

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Topics: School marketing, School marketing strategy, Education, School, imageseven, Communication, Marcom, Visual identity, Website, School website, Blogging, Content marketing, Inbound marketing

How to produce better marketing results using colour

Posted by Vanessa Klomp on Sat, May 07, 2016

I love colour.

Certain colours can make me feel happier while others can make me feel a little bit more serious. When I feel a little ‘down’ I prefer to wear something brighter.

How does colour effect you?

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Marcom, Visual identity, School marketing strategy, Content marketing, School marketing

Do you want to recruit the best talent for your school? Here's how ...

Posted by Brad Entwistle on Sat, Feb 06, 2016

It is widely known that a school's best asset is its talent ... its staff. So although recruiting the best can often be time consuming and costly, it does pay off in the longterm.
 
However, in order to attract good candidates you must build a brand that people want to be part of ...
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Topics: Education, imageseven, Branding, Communication, Strategy, School culture, Marcom, Visual identity, School vision, School marketing strategy, School

How to achieve brand alignment at your school

Posted by Maclain Bruce on Sat, Aug 22, 2015

Despite the advent of the digital age, printed publications remain a major communications tool for marketing departments.

Perhaps you can mentally check off the various publications that sit within your own office or storeroom – the boxes of the latest prospectus, brochures, flyers, yearbook or magazines.

A common issue that many schools face is the fact that when placed across a table these various publications are often not consistent, or even worse, they don’t even look like they originate from the same school.

If this strikes a chord with you, here are some simple tips to bring your future publications into line and ensure brand alignment.

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Topics: Education, imageseven, Branding, Communication, Marcom, Visual identity, Rebranding, School marketing strategy, School marketing, School

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