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school marketing news

Why marketers fear video [podcast]

Posted by John Igglesden on Wed, Sep 19, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • The Contently Content Maturity Model
  • why marketers fear video
  • how persuasive the word ‘because’ is
  • some very effective Facebook marketing from the AFL
  • why Google didn’t show up to a US Senate hearing.

Listen to the podcast

Show notes

Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook marketing from the AFL. The rants and raves segment asks why Google didn’t show up to a US Senate hearing.

Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, video

Brand distrust [podcast]

Posted by John Igglesden on Wed, Jun 27, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • what marketers need to know about the future of video
  • brand distrust
  • the latest mobile ad spend forecasts
  • preparing a school video shoot
  • excellent examples of sponsored content and
  • how the use of data is overtaking creativity in marketing.

Listen to the podcast


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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, video, Content marketing, Branding

The basics of influencer marketing [podcast]

Posted by John Igglesden on Wed, Jun 13, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the basics of influencer marketing that apply to organisations of all sizes
  • how schools can benefit the most from Facebook’s latest algorithm updates
  • what separates good from bad writing
  • the steps for producing publications
  • a creative campaign that renamed vegetables to encourage kids to eat them
  • article by Brendan Schneider on using checklists for efficiency.

Listen to the podcast


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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, video, content, Content marketing

Guiding your prospects to your existing content [podcast]

Posted by John Igglesden on Wed, May 30, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising
  • the best methods for guiding prospects to your existing content
  • why traditional marketing team structure needs to be scrutinised
  • effective video content from Wellington College, UK
  • Wellington College’s effective alumni program and
  • the latest changes in the Australian education system.

Listen to the podcast


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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, video, content, Content marketing

10 types of video [podcast]

Posted by John Igglesden on Wed, May 16, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the idea of marketing to the ‘traditional Aussie’
  • ten types of video content
  • the role of an editorial mission statement
  • image selection
  • an excellent example of storytelling
  • the use of machine vision in the future.

Listen to the podcast


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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, video, Visual identity

The role of video [podcast]

Posted by Laura Sheahan on Wed, Mar 07, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the decline of Facebook use amongst teenagers; the role of video in school marketing; using YouTube at your school; an example of creative trademarking; and how Twitter use has changed with the introduction of the new 280-character limit.

Listen to the podcast


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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Social media marketing, Social media, video

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