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school marketing news

3 content distribution channels that will propel your school marketing

Posted by Daniel Swinton on Thu, Aug 02, 2018

Schools can propel their marketing strategy by smartly using owned, earned and paid content distribution channels. This includes social media posts and ads, website content (including blog posts), video, emails, display ads and podcasts.

Here are some of the content distribution channels that will propel your school marketing:

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Topics: Education, Inbound marketing, Testimonials, imageseven, Communication, Marcom, School marketing strategy, Content marketing

How to develop a strong tone of voice for your school

Posted by Kate Chesson on Thu, Jul 05, 2018

As school marketers, we spend a lot of time and energy ensuring the visual elements of our brand are consistent – the correct logo, colours and fonts.

But what about your school’s tone of voice? Does the tone of voice in your written communications and messaging match your school’s beliefs? If your logo wasn’t there, would you recognise your own content?

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Topics: Education, Inbound marketing, Testimonials, imageseven, Communication, Marcom, School marketing strategy, Content marketing

How to effectively use prospect testimonials in your school content

Posted by Shelley Garcia-Webb on Thu, Jun 07, 2018

The benefits of customer testimonials and user-generated content to marketing are profound. Consumers are becoming savvier when conducting online research and require greater social proof when making a purchase decision. According to Nielsen, the top two most trusted sources for buyers are recommendations from family/friends (92 percent) and consumer reviews (70 percent).

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Topics: Education, Inbound marketing, Testimonials, imageseven, Communication, Marcom, School marketing strategy, Content marketing

Learn to boost your school’s reputation through testimonials

Posted by Tess Palmyre on Thu, May 04, 2017

What could be better than glowing appraisals of your school from your parent community? Whatever your marketing budget, word-of-mouth is still king when it comes to the best and most effective form of advertising. Parent testimonials can help to establish credibility and boost your school’s reputation. But knowing how to do testimonials well is something else.

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Topics: Education, Inbound marketing, Testimonials, imageseven, Communication, Marcom, School marketing strategy, Content marketing

The best way to collect testimonials for your school

Posted by Brad Entwistle on Sun, Jul 05, 2015

Testimonials seem to scare people. Certainly not the readers. Readers love them. Most fear is exhibited by the people asking for a parent endorsement ... closely followed by people providing one who fear not knowing what to say, or how to say it.

In this fear lies a competitive advantage just waiting to be unleashed. If your parents are speaking on your behalf when your competitor is too scared to ask — or doesn’t have any delighted parents to approach — your school gains the credibility advantage.

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Topics: Education, Inbound marketing, Testimonials, imageseven, Communication, Marcom, School marketing strategy, Content marketing

Use testimonials to break down barriers in your school

Posted by Melinda Webster on Tue, Jun 23, 2015

Positive, genuine testimonials help break down barriers between your school and your parents. They create trust. 

Parents want reassurance that you can deliver what you promise and there’s no better proof than the first-hand experience of a satisfied customer.

According to Hubspot, 78 percent of people say they trust online reviews just as much as recommendations from acquaintances. From booking hotels to hiring tradesman, people actively seek out reviews of schools before they commit.

Presenting the positive feedback generated by your school goes a long way to protecting and building the reputation and image of your brand. The right kind packs a punch, and here are four reasons why your school needs them:

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Topics: Education, Inbound marketing, Testimonials, imageseven, Communication, Marcom, School marketing strategy

Elevate your school with SEO

Posted by Laura Sheahan on Fri, Sep 05, 2014

Like everything in life, if we fail to plan, we may as well plan to fail, and search engine optimisation (SEO) is no different.

In our experience, many schools are putting a lot of time and effort into their website. They hire a team of professionals to tell them where everything should go, how it should look, what it should say and even how it should be said. You mull over each intrinsic detail until one day it is complete, and the team that you hired hand over the day-to-day maintenance to you. Delighted with your new school website and relieved that the project is complete, you and your team return to your ‘normal’ roles and responsibilities, logging on every now and again to update the content and ensure all is in order, right? …. Wrong!

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Topics: Education, Inbound marketing, Testimonials, Social media, Website, imageseven, SEO

Ask your parents, but be prepared for the truth

Posted by Brad Entwistle on Wed, Aug 28, 2013

On a recent business trip to the United Kingdom I stayed at a hotel in Whitehall. It's a nice hotel that's steeped in history. It's comfortable for me because I've stayed there before. I know how to get around London when this particular hotel is at the centre of my travel plans.

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Topics: Testimonials, Communication, Positioning, Relationship marketing, Public relations

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