For hundreds of years, school marketers have tried to get the right message to the right person at the right time. And for most of that time, there was little change in how this took place. But in the digital age, this paradigm has shifted drastically. Yes you’ve heard it all before, but inbound marketing is a different kettle of fish and the rate of change while exciting can also be daunting.
Before you worry about your new school website or whether you should be investing more time in social media there are some fundamentals to get right. Successful school marketers are embracing three empowering philosophies that allow them to continually adapt to the evolution of buyers’ behaviour and drive sales.Read More