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school marketing news

Success as a new school marketer [podcast]

Posted by John Igglesden on Wed, Jul 11, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • tips for success as a new school marketer
  • out-of-home advertising
  • a variety of sources for content ideas
  • the International Boys’ Schools Coalition (IBSC) Conference
  • the value of conferences
  • three examples of effective storytelling and
  • customer loyalty and how that fits with your school.

Listen to the podcast


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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Content marketing, Storytelling

Presentation tips: How to captivate your audience in five easy steps

Posted by Delora Chi on Thu, Jun 08, 2017

When have you tried to sell an idea – one that you know the executives will love – but it fell flat following the presentation?

I was adamant that this year I would pay a visit to the Easter Show. Snapping photos with llamas, devouring various foods on a stick, and visiting the all-important show bag pavilion – is there any better way to spend a day?

I sent a message to my friends accompanied by a photo of a baby llama – “Should we check out the Sydney Royal Easter Show?”

They weren’t convinced.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, Storytelling

How to encourage your employees to become brand influencers

Posted by Jessica Compton on Sun, Jan 22, 2017

Knowing someone with the inside scoop who can tell you why the school they work for is the bee’s-knees can be an effective influencer. In fact, 49 percent of Twitter users rely on recommendations from influencers versus 56 percent of users relying on recommendations from friends. Most people have at least one social media account with an average of 250 followers. That may not be a large following compared to celebrities, but your staff are closely engaged in their communities and this can provide that added oomph to their story. All employees are effectively brand ambassadors, from the cleaners to the executives. They may not be aware of the influence they wield, but by educating and encouraging your teachers and administrative staff you are able to extend the reach of your brand and bring authenticity to your story.

Here are five ways to encourage your employees to become brand influencers:

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School, Culture, Branding, Content marketing, Inbound marketing, Leadership, Lead generation, Social media marketing, Storytelling

How to use storytelling at your school

Posted by John Igglesden on Tue, Sep 27, 2016

Storytelling is an integral part of life. We love to tell and listen to stories whether it be a short anecdote or a three-hour blockbuster movie. We have communicated through stories since we could talk so it makes sense that it should be part of communication.

Storytelling helps to connect the storyteller and the listeners to a story in an emotional way.

So how do you harness the power of storytelling at your school?

Here are three things you should understand:

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Topics: School marketing, School marketing strategy, Education, imageseven, Communication, Internal communication, School culture, Marcom, Copywriting, School, Storytelling

A powerful way to communicate with parents

Posted by Melinda Webster on Sun, Sep 25, 2016

Storytelling is a powerful communication tool. Human beings have connected with stories since the beginning of time and engage with the emotions and feelings of personal experience. Storytelling extends well beyond childhood and has an important place in the way we connect with messages as adults.

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Topics: imageseven, Communication, Content marketing, Copywriting, Education, Inbound marketing, Marcom, Storytelling, School culture, School marketing, School marketing strategy

How to implement storytelling in school marketing

Posted by Brock Ashton on Tue, Sep 13, 2016

One of the best lessons I’ve learnt in my career to date, is this: facts tell; stories sell.

A throwback to my days as a retail manager, this adage was something I lived by, and is something I still remember when crafting the next marketing message for my client.

Facts tell; stories sell.

Read More

Topics: Storytelling, imageseven, Communication, School marketing, School marketing strategy, Marcom, Education

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