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school marketing news

How to reap results from your social media competitor analytics

Posted by Shelley Garcia-Webb on Thu, Nov 08, 2018

Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media content. If social media is a strong component of your overall school marketing strategy, competitor analysis is a must-have tool in your marketing toolkit.

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Topics: Content marketing, School marketing, School marketing strategy, School, imageseven, Communication, Marcom, Education, Social media marketing, Social media management, Social media, Analytics

10 useful tips for your school social media

Posted by Bart Caylor on Mon, Nov 05, 2018

Social media marketing is an absolute must to establish your school brand’s authority and authenticity. Here are some helpful tips to ramp up your school social media strategy.

Being successful at school social media requires more thought and planning than most people think. Just because a college, university or independent school is an institution with young people, that doesn’t mean it will naturally be effective at social media marketing.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing

How to choose the right social media channels for your school

Posted by Charlie Maughan on Tue, Oct 09, 2018

Likes, shares, comments … sometimes choosing whether to retweet or hashtag can be a very daunting prospect. When combined with the typical time pressures that School Marketers face, it’s not surprising that communications are often delivered haphazardly across multiple Social Media channels. However, Social Media is not going anywhere, and it is becoming an increasingly integral part of schools’ marketing and communications strategies.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing

Where your audience is hanging out on social media

Posted by Bart Caylor on Mon, Oct 01, 2018

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.

In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water out there. Water brings animals of all kinds together.

(Here’s a cool live camera feed of a watering hole in Africa.)

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

How to build a thorough social media policy

Posted by Sebastian Wattam on Thu, Sep 20, 2018

We’ve written plenty on Social Media use within schools but seldom detailed the policy surrounding its usage and implementation. This information may be covered in a standalone Social Media Policy or as a section within an overarching School Communications Policy. Either way, it’s crucial to plainly spell out the dos and don’ts of social media use, by staff and students alike, at your school so you can avoid incidents like this.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

Ways to energise your school marketing team

Posted by Emily Newman on Thu, Sep 06, 2018

With so many schools offering first-class education, your school’s brand is your opportunity to differentiate your school from the crowd. It’s how you’re identified and remembered – It’s fundamental. But, who is responsible for maintaining your school’s brand, reputation and everything in between? Well, everyone contributes in some way, whether it be the quality of teaching, the principal’s involvement or the well-represented students. But, lets delve deeper.

Your school marketing team.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

School marketing and social media survey 2018 [podcast]

Posted by John Igglesden on Wed, Aug 22, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

In this special episode of the SMC Podcast, Brad and Scully are joined by Brendan Schneider from SchneiderB Media and imageseven Account Manager, Charlie Maughan, to discuss the findings of the inaugural School Marketing and Social Media Survey. This global Survey analyses schools’ use of social media in their marketing and highlights some interesting findings that all school marketers will enjoy. The team pick apart the top-level findings, as well as occasionally diving deeper into insights that were surprising and relevant to all school marketers.

 

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Social media marketing, Social media

Facebook advertising [podcast]

Posted by John Igglesden on Thu, Aug 09, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • how to maximise reach on Instagram
  • the latest email marketing research
  • how to effectively communicate to an internal audience
  • Facebook advertising
  • a confronting campaign from the National Centre for Domestic Violence
  • the Cannes Lions 2018 Creative Data Grand Prix winning entry.

Listen to the podcast


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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Social media marketing, Social media

4 steps how to identify your school’s social media marketing KPIs

Posted by Geoffrey Macadaeg on Tue, Jul 10, 2018

Your school’s social media marketing is not just about creating content and posting it online – it’s also about evaluating your content to see what works and orient them towards your target objectives. Social media marketing should not be based on intuition, but on a continuous process of refinement. You should check if your social media strategy is generating engagement, whether it be in the form of comments, inquiries or site visits. In order to improve your social media content and gain these results, you must be able to measure the degree of success of your previous and current social media content.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

How to create and market content for your school

Posted by Sebastian Wattam on Wed, May 30, 2018

Like it or not, what people think of your school matters. The way that your school comes across in print, online and in person will shape the opinion people have of your school.

A distinction must be made however. How your school is perceived does not necessarily correlate with the quality of your school, your content or your leadership and management. You might have a great academic record with superb leaders and educators, but if the delivery of your content lacks finesse, these qualities can get lost. This is where the quality of your content and how it is marketed is important.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing

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