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school marketing news

The critical KPIs of school content marketing

Posted by Gilbert Siahaan on Thu, Dec 20, 2018

A key performance indicator (KPI) is a measurable value that is used to judge how effective an organisation is at achieving key objectives. Organisations use KPIs to evaluate their success at reaching targets. KPIs are important in the world of content marketing so that we can measure the effectiveness of what we produce. We’ve put together a list of some of the critical KPIs of school content marketing.

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Topics: Education, Inbound marketing, Social media, Website, imageseven, Communication, Strategy, Online marketing, Positioning, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

How to maximise your school’s social media during the Christmas break

Posted by Emily Newman on Wed, Nov 28, 2018

The last day of the school term is approaching and you can almost smell the Christmas festivities … a wonderful, exciting and relieving feeling, right? Finally, a well-deserved break for everyone.

But not for social media.

Social media never sleeps.

Don’t neglect your school’s social media during the holiday break.

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Topics: Education, Social media, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

How to reap results from your social media competitor analytics

Posted by Shelley Garcia-Webb on Thu, Nov 08, 2018

Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media content. If social media is a strong component of your overall school marketing strategy, competitor analysis is a must-have tool in your marketing toolkit.

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Topics: Education, Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, School marketing strategy, Content marketing, School marketing, School, Analytics

Where your audience is hanging out on social media

Posted by Bart Caylor on Mon, Oct 01, 2018

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.

In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water out there. Water brings animals of all kinds together.

(Here’s a cool live camera feed of a watering hole in Africa.)

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Topics: Education, Inbound marketing, Social media, Website, imageseven, Communication, Social media management, Marcom, Social media marketing, School website, Analytics

How to build a thorough social media policy

Posted by Sebastian Wattam on Thu, Sep 20, 2018

We’ve written plenty on Social Media use within schools but seldom detailed the policy surrounding its usage and implementation. This information may be covered in a standalone Social Media Policy or as a section within an overarching School Communications Policy. Either way, it’s crucial to plainly spell out the dos and don’ts of social media use, by staff and students alike, at your school so you can avoid incidents like this.

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Topics: Education, Inbound marketing, Social media, Website, imageseven, Communication, Social media management, Marcom, Social media marketing, School website, Analytics

Ways to energise your school marketing team

Posted by Emily Newman on Thu, Sep 06, 2018

With so many schools offering first-class education, your school’s brand is your opportunity to differentiate your school from the crowd. It’s how you’re identified and remembered – It’s fundamental. But, who is responsible for maintaining your school’s brand, reputation and everything in between? Well, everyone contributes in some way, whether it be the quality of teaching, the principal’s involvement or the well-represented students. But, lets delve deeper.

Your school marketing team.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, School marketing strategy, Messaging, School marketing

School marketing and social media survey 2018 [podcast]

Posted by John Igglesden on Wed, Aug 22, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

In this special episode of the SMC Podcast, Brad and Scully are joined by Brendan Schneider from SchneiderB Media and imageseven Account Manager, Charlie Maughan, to discuss the findings of the inaugural School Marketing and Social Media Survey. This global Survey analyses schools’ use of social media in their marketing and highlights some interesting findings that all school marketers will enjoy. The team pick apart the top-level findings, as well as occasionally diving deeper into insights that were surprising and relevant to all school marketers.

 

Episode links

 

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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

Facebook advertising [podcast]

Posted by John Igglesden on Thu, Aug 09, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • how to maximise reach on Instagram
  • the latest email marketing research
  • how to effectively communicate to an internal audience
  • Facebook advertising
  • a confronting campaign from the National Centre for Domestic Violence
  • the Cannes Lions 2018 Creative Data Grand Prix winning entry.

Listen to the podcast


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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

4 steps how to identify your school’s social media marketing KPIs

Posted by Geoffrey Macadaeg on Tue, Jul 10, 2018

Your school’s social media marketing is not just about creating content and posting it online – it’s also about evaluating your content to see what works and orient them towards your target objectives. Social media marketing should not be based on intuition, but on a continuous process of refinement. You should check if your social media strategy is generating engagement, whether it be in the form of comments, inquiries or site visits. In order to improve your social media content and gain these results, you must be able to measure the degree of success of your previous and current social media content.

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Topics: Education, Inbound marketing, Social media, Website, imageseven, Communication, Social media management, Marcom, Social media marketing, School website, Analytics

Driving Instagram leads [podcast]

Posted by John Igglesden on Wed, May 02, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • driving Instagram leads 
  • David Gonski’s overhaul of Australian education
  • YouTube removing over eight million videos for violent and extremist content
  • how to brief your school board
  • duotones colour pairings and effects generator
  • the advantages of admitting your flaws.

Listen to the podcast


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Topics: Education, Social media, imageseven, Communication, Podcast, Marcom, Social media marketing, School marketing strategy, School marketing

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