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school marketing news

Are these your school's top SEO questions?

Posted by Delora Chi

Search engine optimisation (SEO) is that thing we have to do to get more people from Google, Yahoo and all the other search engines to our website. Right?

Beyond this, most people still don’t fully understand this tool.

There still seems to be an air of mystery surrounding the world of SEO. Unfortunately, the term is now heavily used in business jargon; often with little expertise behind it. 

I know this because there are some questions our education clients ask us time and time again.

This isn’t a bad thing. Clients should be asking questions about SEO.

To help you ask the most relevant, important questions for your school, below are the top 5 SEO questions we get asked - are they your school's top SEO questions too?

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Topics: Education, Inbound marketing, imageseven, SEO, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School

What kind of content should you put in your school’s blog?

Posted by John Igglesden

Coming up with ideas for blog content can seem like a never ending battle. Certainly, creating regular quality content is a commitment, but it doesn’t have to be difficult. As a school marketer, you have ready access to a wide range of subjects on which you can base your blogs. With a good content calendar and some forward planning, your school blog can work wonders for your school’s SEO and reputation.

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Topics: Education, Inbound marketing, imageseven, SEO, Communication, Online marketing, Copywriting, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

The fundamentals of SEO your school needs to be aware of

Posted by Delora Chi

How do you get your school noticed amongst the multitude of institutes offering the same service – the provision of education?

It’s a school marketer’s role to continually ask this question. 

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Topics: Website, imageseven, SEO, Strategy, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Digital communication trends, School marketing

How to optimise your website, improve SEO and generate leads for your school

Posted by John Igglesden

How do you generate more leads using search engine optimisation (SEO)? A good question that you should be asking yourself. One of the goals of your school’s website should be to drive prospective parents to your school. So does your website convert as many leads as it could? And how do you get parents to your school’s site in the first place? The answer is search engine optimisation and site optimisation.

Download the infographic here.

Top 3 SEO tips (get the parents to your school’s site) 

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Topics: Education, Website, imageseven, SEO, Communication, School website, School marketing strategy, School marketing

The 6 big benefits of an SEO strategy for your school

Posted by Brock Ashton

You’ve probably heard people tell you that you need to optimise your website for search engines. It seems everyone these days is quick to point to search engine optimisation (SEO) as the solution to all your digital marketing problems.

Yes, a proper SEO strategy can really boost your online presence, but WHY should you do it? Why spend hours working on SEO, and even more hours putting it into practice? What should your school expect in return?

Luckily for you, we’ve put together a list of the top 6 reasons why you need to be devoting resources to improving your online presence, and the benefits your school will gain by doing so.

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Topics: Education, imageseven, SEO, Communication, Marcom, School marketing strategy, School marketing

How to structure your school's website

Posted by Maclain Bruce

Structuring your school’s website content might not seem as important as a slick contemporary design or incorporating the latest functionality, but in reality nailing your sitemap is crucial. If you are planning to update your website or review the content on your current site, a large proportion of your time should be spent on looking at the overall site information architecture.

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Topics: Education, Inbound marketing, Website, imageseven, SEO, Communication, School website, School marketing strategy, School marketing

Get your school found online through SEO

Posted by Toni Modaffari

Search Engine Optimisation (SEO) has been around for about 25 years, with the goal always being to rank as high on search engine results pages as possible. As more and more schools realise the power of SEO, the competition is becoming cutthroat.

You’ll know that the top search results get the most click-throughs. So, if your school can’t be found when someone is searching for what your school offers, how are you going to survive in the new world of online business?

Here are 6 tips to get your school found online through SEO:

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Topics: Education, Inbound marketing, imageseven, SEO, Online marketing, Marcom, Digital marketing, School marketing strategy, Content marketing, School marketing

Use these 10 steps to improve your SEO

Posted by Laura Sheahan

Search engine optimisation (SEO) is a comparatively mature practice in internet marketing. A consistent and thorough approach to SEO is key.

The question is how do you create content and position your school's website to appear on top? Use these 10 steps to improve your SEO:

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Topics: Education, imageseven, SEO, Communication, Marcom, School website, School marketing strategy, School marketing, School

16 tips for open days [podcast]

Posted by Fiona Hood

In this podcast Brad and Scully discuss the psychology behind video and marketing; the unusual relationship between social media and SEO; the art of email personalisation; how to use inbound marketing to reach your niche market; 16 tips for open days and a principal who is taking his former marketing director to court over a Twitter account.

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Topics: Education, Social media, imageseven, SEO, Communication, Marcom, School marketing strategy, School marketing, School

How to effectively communicate with parents

Posted by Laura Sheahan

Technology in the education world has rapidly developed with trends, software and social media constantly evolving. The question now is how does your school measure up? With prospective parents demanding a deeper level of engagement, it may be time to update and re-evaluate how effective your school is at communicating with its parents.

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Topics: Lead generation, Education, Inbound marketing, Website, imageseven, SEO, Branding, Communication, School culture, Marcom, Internal communication, Customer service, Leadership

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