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school marketing news

Essential pointers to improve your school website layout

Posted by Geoffrey Macadaeg on Tue, Nov 13, 2018

Have you ever visited a website that looks so messy that you suddenly have the urge to hit Alt + F4? There's a bunch of horribly done websites out there and we surely don't want our school websites to join that list and become the ire of our prospective parents and students.

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Topics: SEO, School website, Website, Inbound marketing, School marketing, School marketing strategy, imageseven, Communication, Education

5 ways how to get high quality leads for your school

Posted by Geoffrey Macadaeg on Tue, Jul 24, 2018

Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in order to deliver content to a wider number of prospects, hoping that more prospects will engage with them. This ‘casting a wider net’ strategy can overwhelm marketing efforts since it requires focusing on a larger group of people.

This approach may also dilute marketing initiatives since it requires marketers to design content to suit the common preferences of their leads. This will lead to less efficient school marketing and reduced conversions from leads to actual enrolments. Worse, this approach can backfire; prospects can become annoyed if they receive content that they’re not interested in.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, Analytics, Marketing automation, Messaging, Content marketing, SEO, Strategy, Online marketing, Lead generation, School marketing strategy

3 advantages to using long-tail keywords in your marketing

Posted by Geoffrey Macadaeg on Tue, Dec 19, 2017

The internet is a vast place, and in the eyes of regular school marketers, the best way to get noticed by more prospects is to cover all possible avenues and use the most popular keywords, like ‘higher education’ or ‘Christian school’. The good news is that they can get their school featured in the search results whenever prospects type these keywords in the browser. The bad news is that so many websites use these keywords that their school will get featured at the middle or bottom of the search listing.

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Topics: Education, Branding, Positioning, Blogging, Communication, Content marketing, Copywriting, Digital communication trends, Digital marketing, Inbound marketing, Marcom, Messaging, Online marketing, SEO, School marketing, School marketing strategy

The 5 basic areas of online digital marketing

Posted by John Igglesden on Fri, Dec 15, 2017

When I say the words digital marketing, people immediately think of social media and web ads, and they’d be right. These are two big parts of the digital marketing sphere, but let’s not forget that digital marketing covers a broad spectrum of marketing techniques and areas, on and offline. Radio and TV are both digital marketing platforms and, although they are slowing in some markets, are both viable options.

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, Digital marketing, SEO, Inbound marketing

Why are long tail keywords important for your school?

Posted by Sarah Millinson on Tue, Aug 29, 2017

What are long tail keywords?
Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your school marketing efforts, as they help you to target your desired audience at a cheaper cost.

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Topics: Education, Branding, Positioning, Blogging, Communication, Content marketing, Copywriting, Digital communication trends, Digital marketing, Inbound marketing, Marcom, Messaging, Online marketing, SEO, School marketing, School marketing strategy

Googled yourself? How to use brand insight to your school's advantage

Posted by Sarah Millinson on Sat, Feb 25, 2017

What results pop up when you type your school’s name into Google? If you’ve optimised your SEO, the first result should be your website, followed by other content you’ve generated such as blogs or social media posts. What conversations are taking place online about your school? Are you engaging in and driving the conversation? Have a well-considered SEO and content strategy to improve your Google ranking and ultimately direct people straight to your content.
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Topics: imageseven, School marketing, Communication, Marcom, Branding, Strategy, SEO, Google Analytics, Positioning, Social media, Social media marketing, Website, Content marketing

10 Google ranking factors you can easily address

Posted by John Igglesden on Wed, Dec 07, 2016

Every day the internet becomes more cluttered with new website content. Blog posts, podcasts and webinars on almost any topic are more accessible than ever. The ever-present problem of being found in the chaos that is the internet is unsurprisingly, only becoming a greater problem.

Since Google is the undisputed search engine king, we should be looking at how we can optimise our content to get found by the search engine giant. There are reported to be over two-hundred different parameters in Google's search algorithm that go into your site’s ranking. With such a huge amount of technical areas to consider, it can be difficult to see what we can clearly and easily address ourselves.

Here are 10 Google ranking factors that you can easily address:

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, SEO, Online marketing, Content marketing

3 advantages of writing quality content for your school

Posted by John Igglesden on Sat, Oct 29, 2016

There are an estimated 2.73 million blog posts written each day.

Just let that sink in. That is an enormous amount of content being uploaded every day, so it is easy to see how unimportant your one blog post can become. But don’t be despondent! Firstly, you are hardly competing with all the other blogs. There are a wide variety of topics that people blog about in a vast array of markets. Luckily for school marketers, far too many schools don’t have a regular blog so you are a step ahead. Regardless, you will still have to fight your way through the noise and clutter of the internet to be heard. You want your prospective parents to find your site first and one of the best ways you can do this is by writing quality content for your school.

So, what is quality content? Have you ever read a blog that just resonated with you? It likely had an engaging title, strong sub headings and eloquent language. Quality content will also have links to relevant information, won’t be long winded and bland and most importantly, won’t have any spelling or grammatical errors! For a deeper look into writing quality content, check out our blog: How to create quality inbound marketing content for your school.

Here are 3 advantages of writing quality content for your school:

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, SEO, Content marketing, Online marketing

5 important lessons to learn from top marketing bloggers

Posted by John Igglesden on Sat, Oct 08, 2016

The internet is full of content. Never before have we had so much information at our finger tips and this is great news for school marketers! But with so much information out there it is not surprising that it is easy for us to become overwhelmed with content. However, there are some questions that get asked more often than others and some lessons more important. Below are some of the most important lessons to learn from top marketing bloggers.
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Topics: Blogging, Communication, Content marketing, Copywriting, Culture, Digital marketing, Education, imageseven, Inbound marketing, Marcom, School, School culture, School marketing, School marketing strategy, SEO, Social media, Social media marketing, Strategy

Are these your school's top SEO questions?

Posted by Delora Chi on Wed, Sep 21, 2016

Search engine optimisation (SEO) is that thing we have to do to get more people from Google, Yahoo and all the other search engines to our website. Right?

Beyond this, most people still don’t fully understand this tool.

There still seems to be an air of mystery surrounding the world of SEO. Unfortunately, the term is now heavily used in business jargon; often with little expertise behind it. 

I know this because there are some questions our education clients ask us time and time again.

This isn’t a bad thing. Clients should be asking questions about SEO.

To help you ask the most relevant, important questions for your school, below are the top 5 SEO questions we get asked - are they your school's top SEO questions too?

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Content marketing, SEO

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