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school marketing news

The uncomfortable truth about networking and how to get better

Posted by Suzanne Willcock

Does the thought of attending and networking at a major education conference fill you with anxiety? It probably depends on whether you fall into the introvert or extrovert personality type, but the uncomfortable truth is that even the most seasoned conference attendee can find the process of putting yourself ‘out there’ … #awkward. In an era where it’s never been easier to engage with people and build professional networks, does face-to-face networking still matter? If we assume that it does, how do you avoid the small talk, make meaningful connections, achieve personal growth and extract return on investment?

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Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, Digital marketing, School website, School marketing strategy, School marketing, School

How to create great landing pages that get results

Posted by Kristian Lawrence

A landing page can be any page on your website where visitors first ‘land’ after clicking through on a call-to-action. They are useful mechanisms for providing information and capturing leads, without the hassle of navigating your website. It allows you to directly support a specific goal by sending users to a dedicated page without the distractions of general web browsing.

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Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, Digital marketing, School website, School marketing strategy, School marketing, School

5 elements of an education brand

Posted by Bart Caylor

It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students?

First, let’s talk about what an education brand is not. An education brand is not a school logo. A brand is not a tagline. An education brand is not a colour scheme or assigned typography.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

How to create and market content for your school

Posted by Sebastian Wattam

Like it or not, what people think of your school matters. The way that your school comes across in print, online and in person will shape the opinion people have of your school.

A distinction must be made however. How your school is perceived does not necessarily correlate with the quality of your school, your content or your leadership and management. You might have a great academic record with superb leaders and educators, but if the delivery of your content lacks finesse, these qualities can get lost. This is where the quality of your content and how it is marketed is important.

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Topics: Education, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

5 special characteristics of content writing for school marketers

Posted by Bart Caylor

There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success.

Inbound marketing is a broad strategy that requires a blend of skills, techniques, and tactics to work well for your school.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, School marketing, School, Blogging

School blogging tools to make your job easier

Posted by Frazer Woodhead

Blogging is one of those tasks that can be done quickly, easily and in a flurry of creative outpour. Blogging for your school effectively, involves a bit more than relying on your raw skill and simply automatic writing on a theme.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, School marketing, School, Blogging

How to promote and distribute content effectively

Posted by Emily Newman

You’ve spent hours researching, writing and tweaking content and finally have your piece ready for distribution. Suddenly you’re overwhelmed with the many distribution channels available for your school. You don’t want to waste all that hard work on content that may not be seen by your desired audience, right? This is a concern all school marketers experience, so don’t worry.

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Topics: Enewsletter, Education, Inbound marketing, imageseven, Communication, Copywriting, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing, School, Blogging, smc

5 essential YouTube video SEO metrics you need to check now

Posted by Melinda Webster

Creating and uploading content to YouTube is only one step in the process of your marketing strategy. If you’re not sure if your video is actually achieving your marketing and sales objectives, then it’s not very useful. Once you are certain you have created quality content, it’s time to get it out there and measure how it performs. It’s vital to track and test the video SEO metrics and analytics to ascertain if you are on track to achieving your campaign’s goals and intent.

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Topics: Education, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

How to boost your school blogging with a variety of authors

Posted by Sarah Millinson

Blogging is a great way to inform, educate and add value to your school community and prospective parents. The aim is to respond to the searcher’s intent and build brand awareness by answering the questions the community is asking. Finding new and exciting topics can be challenging, especially as more and more schools have implemented regular blogging to their inbound marketing strategy.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Marcom, School marketing, School, Blogging

Reliable ways to improve your school website security

Posted by Kristian Lawrence

Your school’s website has become an integral part of the school machine. It provides easy access to information for prospective parents, even allowing them to initiate the enrolment process. It is also a hub for current parents to access information and online student services.

A security breach could end up in a variety of ways, including vandalism, the theft of personal data or general down time. The time required to restore a website results in down time, which cuts off current and prospective parents from accessing the information they require. That’s why website security is so important.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

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