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school marketing news

Characteristics of copywriting for education marketing

Posted by Bart Caylor on Wed, Sep 26, 2018

Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like.

Copywriting shares a lot in common with content writing. It’s airy, conversational, and informal. But the main distinction is in their objectives.

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Topics: Blogging, Strategy, Communication, Inbound marketing, School, School marketing, Education, imageseven, Marcom

3 essential Google Analytics reports for your school website

Posted by Geoffrey Macadaeg on Tue, Sep 25, 2018

When it comes to collecting insights from your school website, there is nothing more convenient and efficient than using Google Analytics. Google Analytics is a free web analytics service that allows you to see the historical data of your visitors’ behaviour whenever they access your school website. It is a valuable tool that can help you attract more website traffic, make your viewers stay longer and get more leads through online registrations.

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Topics: Content marketing, School marketing, School marketing strategy, School, Google Analytics, Inbound marketing, imageseven, Communication, Marcom, Education

Content curation for school marketing: 13 valuable facts

Posted by Bart Caylor on Mon, Sep 03, 2018

How do the best school marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.

The surest way to build brand awareness and stay top of mind is to continually publish high-quality content across all of your marketing channels.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

Improve your school website with these fresh content ideas

Posted by Bart Caylor on Wed, Aug 22, 2018

Irresistible content is the cornerstone of any school marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

How to develop high-converting school marketing content

Posted by Frazer Woodhead on Tue, Aug 07, 2018

It’s nothing new – the internet is the ultimate battleground in the fight for our attention. How to develop high-conversion content as a marketer requires tactical effort and an overall strategy. You must produce a varied content offering.

Over 15,000,000 blogs are posted each day, and 300,000 videos are uploaded to YouTube each day.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

15 symptoms of a 'sick' school website [part 2]

Posted by Bart Caylor on Mon, Aug 06, 2018

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website?

If it is, I highly recommend that you correct the performance issues you see in your education website as soon as possible. It’s not a question of if they will visit your site, it’s when.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

15 symptoms of a 'sick' school website [part 1]

Posted by Bart Caylor on Wed, Jul 25, 2018

How do you know when you need to revamp your school website? Here are 15 symptoms of a poorly performing school website.

Your school website should be the heart of your digital marketing strategy.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

Your school brand promise: Boldly communicating your value

Posted by Bart Caylor on Mon, Jul 02, 2018

Education marketing is built on promises.

What does your college, university, or school promise to give your prospective student in exchange for their time, interest, tuition, social media share, email, etc?

Marketing is built on promises because you’re communicating with a prospective audience about a transaction that hasn’t occurred yet. The exchange of value is still off in the future.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Education brand loyalty: Create long-lasting school spirit for your school

Posted by Bart Caylor on Wed, Jun 27, 2018

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality?

The last thing we need to talk about in our discussion on the necessary marketing conditions you need to successfully build your education brand is education brand loyalty. I left this last in the series because it’s the hardest condition to create for two big reasons:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

How to analyse your school’s content marketing with content analytics

Posted by Sarah Millinson on Tue, Jun 26, 2018

School content marketing centres on creating, publishing and distributing content for your target audience as coined by Hubspot. This is often done to attract new customers online. Schools usually will execute this through blogs, enewsletters, social media channels, website SEO, video, ebooks or other gated content.

As with any marketing strategy, school content marketing has defined objectives. Commonly, these objectives include enrolment boosts, School Tour bookings, Open Day promotions or Prospectus request improvements. Here’s a reminder on how to promote and distribute content effectively.

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Topics: Content marketing, School marketing, School marketing strategy, School, Google Analytics, Inbound marketing, imageseven, Communication, Marcom, Education

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