<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
imageseven
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.

    btn-schools

    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip

    visual identity

school marketing news

Content curation for school marketing: 13 valuable facts

Posted by Bart Caylor on Mon, Sep 03, 2018

How do the best school marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.

The surest way to build brand awareness and stay top of mind is to continually publish high-quality content across all of your marketing channels.

Read More

Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

Improve your school website with these fresh content ideas

Posted by Bart Caylor on Wed, Aug 22, 2018

Irresistible content is the cornerstone of any school marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.

Read More

Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

How to develop high-converting school marketing content

Posted by Frazer Woodhead on Tue, Aug 07, 2018

It’s nothing new – the internet is the ultimate battleground in the fight for our attention. How to develop high-conversion content as a marketer requires tactical effort and an overall strategy. You must produce a varied content offering.

Over 15,000,000 blogs are posted each day, and 300,000 videos are uploaded to YouTube each day.

Read More

Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

15 symptoms of a 'sick' school website [part 2]

Posted by Bart Caylor on Mon, Aug 06, 2018

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website?

If it is, I highly recommend that you correct the performance issues you see in your education website as soon as possible. It’s not a question of if they will visit your site, it’s when.

Read More

Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

15 symptoms of a 'sick' school website [part 1]

Posted by Bart Caylor on Wed, Jul 25, 2018

How do you know when you need to revamp your school website? Here are 15 symptoms of a poorly performing school website.

Your school website should be the heart of your digital marketing strategy.

Read More

Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

Your school brand promise: Boldly communicating your value

Posted by Bart Caylor on Mon, Jul 02, 2018

Education marketing is built on promises.

What does your college, university, or school promise to give your prospective student in exchange for their time, interest, tuition, social media share, email, etc?

Marketing is built on promises because you’re communicating with a prospective audience about a transaction that hasn’t occurred yet. The exchange of value is still off in the future.

Read More

Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Education brand loyalty: Create long-lasting school spirit for your school

Posted by Bart Caylor on Wed, Jun 27, 2018

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality?

The last thing we need to talk about in our discussion on the necessary marketing conditions you need to successfully build your education brand is education brand loyalty. I left this last in the series because it’s the hardest condition to create for two big reasons:

Read More

Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

How to analyse your school’s content marketing with content analytics

Posted by Sarah Millinson on Tue, Jun 26, 2018

School content marketing centres on creating, publishing and distributing content for your target audience as coined by Hubspot. This is often done to attract new customers online. Schools usually will execute this through blogs, enewsletters, social media channels, website SEO, video, ebooks or other gated content.

As with any marketing strategy, school content marketing has defined objectives. Commonly, these objectives include enrolment boosts, School Tour bookings, Open Day promotions or Prospectus request improvements. Here’s a reminder on how to promote and distribute content effectively.

Read More

Topics: Content marketing, School marketing, School marketing strategy, School, Google Analytics, Inbound marketing, imageseven, Communication, Marcom, Education

The uncomfortable truth about networking and how to get better

Posted by Suzanne Willcock on Thu, Jun 21, 2018

Does the thought of attending and networking at a major education conference fill you with anxiety? It probably depends on whether you fall into the introvert or extrovert personality type, but the uncomfortable truth is that even the most seasoned conference attendee can find the process of putting yourself ‘out there’ … #awkward. In an era where it’s never been easier to engage with people and build professional networks, does face-to-face networking still matter? If we assume that it does, how do you avoid the small talk, make meaningful connections, achieve personal growth and extract return on investment?

Read More

Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, School marketing, School, Digital marketing

How to create great landing pages that get results

Posted by Kristian Lawrence on Tue, Jun 12, 2018

A landing page can be any page on your website where visitors first ‘land’ after clicking through on a call-to-action. They are useful mechanisms for providing information and capturing leads, without the hassle of navigating your website. It allows you to directly support a specific goal by sending users to a dedicated page without the distractions of general web browsing.

Read More

Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, School marketing, School, Digital marketing

search

subscribe to blog

How to build a school brand in this digital era

 School marketing institute

 

social media communications

Inbound marketing toolkit

See more ebooks ...

 

school marketing podcast

 

  School marketing institute

Sign up to SMC enews