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school marketing news

Consistency is key to your school's brand integrity

Posted by Clare Ravasini

The most useful tool to help schools maintain a consistent brand is to develop and utilise what’s known as a Key Message Guide (KMG). A Key Message Guide empowers schools by giving them a simple yet comprehensive document that sums up a school in an easy to understand one page document. It is a foundational tool crafted in close consultation with your school.

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Topics: Education, imageseven, Branding, Communication, School culture, Positioning, Marcom, Visual identity, School vision, Rebranding, Customer service, School marketing strategy, Messaging

Marketing: Getting it done

Posted by Brad Entwistle

When it comes to school marketing and communications, ‘getting it done’ is one of the most difficult problems to overcome. It can get overwhelming for school Heads who are not versed in the ways of marketing when they realise that setting the conditions to ‘get it done’ is a never ending journey ... you are never done ‘getting it done.’

Before jumping into solutions, let’s take a step back and define the problems for school Heads wanting to build their school through marketing.

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Topics: Education, imageseven, Branding, Communication, Strategy, School culture, Marcom, School vision, Leadership

Crystal ball gazing: top 10 marcoms predictions for schools

Posted by Laura Sheahan

Think back to ten years ago, where were you? What were you doing? Are you the same person today? 

Now think about the communications and media landscape and the mammoth changes it has experienced over those same ten years. The web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. Within marcoms, there has been more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators?

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Topics: Education, Inbound marketing, Website, imageseven, School vision

Top 10 tips to attract international students to your school

Posted by Laura Sheahan

The role of marketing in education has never been more important. In an era of higher fees, schools need to work even harder to differentiate their offering from that of their competitors and prove their credibility.

Having worked in marcoms in the private sector, the idea of creating something that stands out from the crowd is instinctive for me — part of the job. But when I look at education, I see the sector is much slower in realising the potential impact creative marketing can have on student enrolments, particularly in the international education sector.

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Topics: Education, Inbound marketing, Social media, Website, imageseven, SEO, Branding, Communication, Strategy, Social media management, School vision, Culture

Harnessing the power of your school brand

Posted by Brad Entwistle

I was delighted, humbled, and excited all at the same time ... and I’m not too proud to admit to a conservative fist pump under the cover of the boardroom table.

What I had experienced in the previous two minutes of the otherwise fairly normal meeting was the combination of nearly two years of work. A senior executive who had joined the organisation only four months earlier said, “I was looking for an organisation like this to work for, but your brand really stood out. It was clear — and I now know it to be true — that this was a truly professional outfit that I wanted to be part of.”

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Topics: Education, imageseven, Branding, Communication, Strategy, Visual identity, School vision

Relating to your school community

Posted by Brad Entwistle

School communities are microcosms of the school to which they belong. From the gossiping mums in the car park, to the committed support group presidents and time poor teachers, they are all part of a myriad of relationships joined by a common cause — educating children.

All of these relationships represent opportunities to build your school culture. How do you harness the power of these opportunities so the relationships your key stakeholders have with your school, are resonant with your school values and serve to build your school's brand and profile?

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Topics: Education, imageseven, Communication, Strategy, School culture, Visual identity, School vision

Should we put an end to private education?

Posted by Brad Entwistle

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Topics: Education, School culture, School vision

How to build a strong culture with your school community

Posted by Brad Entwistle

School communities are microcosms of the college to which they belong. From the gossiping mums in the car park, to the committed support group presidents and time poor teachers, they are all part of a myriad of relationships joined by a common cause - educating children.

Read More

Topics: Education, Branding, School culture, Positioning, School vision, Culture

Vision leaks: refill the bucket

Posted by Brad Entwistle

You have seen it too. If you're honest, you have even seen in yourself. Those times when you find yourself sitting at your desk, having spent most of the day fighting fires and attending to the urgent, and wondering what to do next.

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Topics: Communication, School vision, Internal communication

Relating to your school community

Posted by Brad Entwistle

School communities are microcosms of the college to which they belong. From the gossiping mums in the car park, to the committed support group presidents and time poor teachers, they are all part of a myriad of relationships joined by a common cause - educating children.

Read More

Topics: Education, Branding, Communication, School culture, Positioning, School vision

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