The role of a marketer has changed drastically since the days of Don Draper and Mad Men. Although this is true, ask a member of the public what a marketer does and you are likely to get an answer that hasn’t been correct for as long as Don has been retired. The famous ad men of the fifties and sixties may have set the stereotype for a marketer, but what does the contemporary marketer look like today? There are many different marketing roles across many different industries. Whether you are the lone school marketer working from half a desk or leading a big in-house marketing team, these three elements will be important. Here are three habits of the contemporary school marketer.Read More
school marketing news
Topics: Education, imageseven, Communication, Strategy, School culture, Marcom, School vision, Internal communication, Culture, Public relations, School marketing strategy, School marketing, School, School Marketing Institute
How strategy is delivering a school’s vision
One of the biggest communication challenges that faces any school is how to communicate to prospective and existing parents the value of an education at your school. That challenge is intensified if your school is lacking profile and positioning within your community. Here’s how one school tackled the challenge head on, with a strategy to deliver its vision …Read More
Think back to ten years ago, where were you? What were you doing? Are you the same person today?
Now think about the communications and media landscape and the mammoth changes it has experienced over those same ten years. The web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. Within marcoms, there has been more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators?
What's in a name? A whole lot actually.
Here are the 7 attributes of a good school name ...Read More
In this special edition, Brad interviews Matt Church, an Australian Speaker of the Year, author, leadership consultant, and thought leader.Read More
It’s a well-known fact that men and women communicate differently, which can be frustrating for both genders and sometimes leads to relationship problems. A similar issue can arise with school marketers and their non-marketing colleagues. In a school setting communication issues can result in reduced enrolments and, ultimately, the budget not being met. For any principal, the school budget is a major focus when managing a school as they have the whole school picture in mind.
School marketers, this is why it is important to ‘speak your principal’s language’.Read More
Building a strong culture within a team goes to the heart of your school’s success. You want a culture that recognises and embraces shared values, attitudes, standards and beliefs that characterise the goals of the school. That culture needs to be reflected right across the school, from the principal to the receptionist. And don’t forget, a school’s culture is increasingly important in attracting and retaining staff. Establishing a culture you believe in means having a clear and consistent vision and knowing how you would like everyone, inside and outside, to view the school. In the words of Howard Stevenson, Professor Emeritus at Harvard Business School, “Maintaining an effective culture is so important that it, in fact, trumps even strategy.”
People are central to your school’s success, and they can either make or break your school. For that reason it is important to take the time to care for, understand and empower your most valuable asset. Following are 3 strategies to help you maintain a strong culture within your school:Read More
In a recent podcast Brad and I discussed how, according to a new global survey conducted by the Fortune Knowledge Group in collaboration with global ad agency gyro, greater significance is being placed on a business partners culture than ever before. As this is directly comparable to schools we thought it important to share the five key findings:Read More
“… If you have a problem, if no one else can help, and if you can find them, maybe you can hire the A-Team.”
Any child of the 1980s will recognise these words as the opening narration of The A-team, the American television series, about a fictional group of ex–US Army Special Forces personnel. The A-Team were a crack squad, the best at what they did, and above all who you could turn to in times of trouble.
What does all this have to do with school yearbooks? Very little, except to say that when it comes to producing a school yearbook, you need to assign your own crack squad of publication professionals - your school’s A-Team.Read More