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school marketing news

Your school brand promise: Boldly communicating your value

Posted by Bart Caylor on Mon, Jul 02, 2018

Education marketing is built on promises.

What does your college, university, or school promise to give your prospective student in exchange for their time, interest, tuition, social media share, email, etc?

Marketing is built on promises because you’re communicating with a prospective audience about a transaction that hasn’t occurred yet. The exchange of value is still off in the future.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Education brand loyalty: Create long-lasting school spirit for your school

Posted by Bart Caylor on Wed, Jun 27, 2018

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality?

The last thing we need to talk about in our discussion on the necessary marketing conditions you need to successfully build your education brand is education brand loyalty. I left this last in the series because it’s the hardest condition to create for two big reasons:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

5 elements of an education brand

Posted by Bart Caylor on Mon, Jun 04, 2018

It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students?

First, let’s talk about what an education brand is not. An education brand is not a school logo. A brand is not a tagline. An education brand is not a colour scheme or assigned typography.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

How to create an inbound marketing strategy for VR

Posted by Melinda Webster on Wed, Jan 17, 2018

Virtual Reality, known as VR, is making a big splash in the world of marketing. It provides a platform to show your audience the very best of what you can offer – a big step up from merely being able to tell them about it. VR presents an opportunity to take your audience on a journey, allowing them to experience your school firsthand, from the comfort of their home. This is an incredibly valuable tool to reach parents, make a positive impression and urge them to make contact. The following four steps will get you on the right track to creating a successful inbound marketing strategy for VR within your school:

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Topics: Education, imageseven, School marketing, School marketing strategy, School Marketing Institute, Marcom, Communication

Is your school keeping its brand promise?

Posted by Samuel Joseph on Tue, Nov 28, 2017

As a marketer, especially a school marketer, you probably find yourself acting as a brand guardian – someone who is charged with ensuring that the school stays true to itself and its brand.

This often means fielding questions from executive staff about the correct use of branding, logos, even the voice and language you use.

Your school brand goes beyond the logo or crest on the students’ uniforms. it is the set of values that differentiate you and your educational offerings from competitors. It involves the high-quality interactions that you have with stakeholders and, furthermore, the actions that you have put in place to delight them across all your marketing channels.

If marketing is all about making promises, then branding is about keeping them.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

How to build a new school brand: a new era in education

Posted by Suzanne Willcock on Tue, Apr 25, 2017

Amalgamating two established schools, each with its already established identity and vibrant school community presents a number of communication challenges, not least the potential for confusion and misinformation within the existing school communities. Here’s how St Mary MacKillop College tackled the challenge on how to build a new school brand.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Why schools should keep rebranding simple

Posted by Laura Sheahan on Sat, Apr 08, 2017

A rebrand typically consists of a name, logo or logotype, typeface selections, colour selections and sometimes, a tagline. While not being the sum total of your brand, a rebrand has the power to influence — good or bad — how people perceive your school. For some established schools, a visual identity can represent a significant brand asset. So making the decision to change your visual identity or brand is a big decision and should not be treated lightly. 

Here are two situations that indicate a rebrand will create real, enduring value:

  1. You want to signal a change to the market.
  2. Inconsistent application of your visual identity is damaging your brand.

Years of listening to clients’ frustrations with their marketing communication efforts tell us that clients experiencing some or all of the following conditions will benefit from a rebrand:

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Topics: Communication, Marcom, imageseven, Education, School marketing, School Marketing Institute, School marketing strategy, brand perception, Branding, Rebranding

How to prepare your school marketing for the new year

Posted by Geoffrey Macadaeg on Fri, Dec 30, 2016

Another year has passed by, and we now welcome another year that will be full of opportunities and challenges. School marketing will be more interesting than ever with the arrival of new students, introduction of new competitors, and formation of new policies.

School marketing will be more demanding – and rewarding – than ever. More and more parents and students will start to rely on online content for school information, and marketing technology will improve further due to trends spearheaded by social media. You need to be ready to address the needs of parents and students so that you may be able to upgrade your school’s reputation and marketing conversions. It may not sound easy, but with proper preparation of your school marketing system, you can get through this year more successful than ever.

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Topics: Education, imageseven, School marketing, School marketing strategy, School Marketing Institute, Marcom, Communication

How to create a school website navigation menu

Posted by Geoffrey Macadaeg on Fri, Nov 25, 2016

It’s your first time to visit Tokyo, and you’re very excited to see the city and experience its interesting, peculiar culture. You’ve always wanted to view the skyline from the Tokyo Skytree and watch a sumo match at the Ryogouku Hall, but you can’t figure out their locations since the map you’re holding is written in Japanese. You ask a stranger to translate the text for you, and you find out that the map only features the best dining spots in the city. Frustrating, isn’t it? 

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School Marketing Institute

The effective use of Facebook video [podcast]

Posted by Laura Sheahan on Wed, Nov 09, 2016

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss news that marketers are putting more time into using marketing technology then their actual marketing; the implications of Adstream’s advertising content management and distribution company, Dubsat; the discontinuation of Vine; how to manage your social media in a crisis; Buzzfeed’s recipe video series, Tasty, and how it dominates its audience through the effective use of Facebook video; and the importance of applying insight to marketing decisions.

Listen to the podcast

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Topics: School marketing strategy, School marketing, School Marketing Institute, Podcast, Communication, Marcom, imageseven, School, Education, Social media

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