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school marketing news

How to use video streaming to amplify your school brand

Posted by Sarah Millinson on Tue, Sep 11, 2018

Video streaming allows brands to connect with their audience authentically and encourages users to participate in brand storytelling to enhance the customer experience. Telling your school’s story through video reinforces school values, builds customer relationships and grows your audience. Video content can easily be integrated into your regular communication channels such as newsletters, emails, social media and the school website to amplify your message.

Here’s how to use video streaming to amplify your school brand:

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Topics: Education, imageseven, Branding, Communication, Online marketing, School culture

The benefits of video marketing for your school

Posted by Samuel Joseph on Thu, Feb 22, 2018

Video is a great way to tell your school’s story. It can provide a quick and entertaining way to engage current and prospective parents in a saturated media market. Of all the current content styles – blogs, infographics, podcasts ... and so on, video has four distinct ‘superpowers’ that make it a great tool for marketing your school:

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Topics: Education, imageseven, Branding, Communication, Online marketing, School culture

5 ways to use video marketing for your school

Posted by Geoffrey Macadaeg on Tue, Nov 21, 2017

You may have noticed that video has become one of the primary tools for an effective online marketing strategy. More schools are using videos to add color and personality to their brand. With fast internet speeds and mobile-optimised playback, video marketing has become a viable option in grabbing the attention of prospective parents and creating more conversions.

However, with more videos getting posted and played back on a daily basis, you must be able to make your video marketing more appealing and interesting to make it work. Here are 5 ways to capitalise on the effectiveness of video marketing for your school to capture the attention of your prospective parents:

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Topics: Education, imageseven, Branding, Communication, Online marketing, School culture

How your school staff can benefit from regular training

Posted by Suzanne Willcock on Sun, Mar 26, 2017

A reliable barometer for the health of an economy and business confidence is how much organisations are spending on training. When the economy slows, discretionary spending – such as staff training – is the first area to take a hit. According to Forbes, corporate training in the US is soaring. Research in 2014 showed that corporate training in the year previous grew by 15 percent, following two years of accelerated spending. Clearly, the benefits of regular training for an organisation are improved performance and profits, but what are the benefits of regular training for staff?

Money is rarely the main motivation for job satisfaction. In fact, a 2014 Fair Work Australia report revealed that employees were most satisfied when they had flexibility to balance work and non-work commitments, and the freedom to decide how to do their work. Likewise, regular training is a significant factor in staff satisfaction levels.

Here are four proven ways how your school staff can benefit from regular training:

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Topics: Education, imageseven, Communication, School culture, Marcom, School marketing strategy, School marketing, School

5 important lessons to learn from top marketing bloggers

Posted by John Igglesden on Sat, Oct 08, 2016

The internet is full of content. Never before have we had so much information at our finger tips and this is great news for school marketers! But with so much information out there it is not surprising that it is easy for us to become overwhelmed with content. However, there are some questions that get asked more often than others and some lessons more important. Below are some of the most important lessons to learn from top marketing bloggers.
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Topics: Blogging, Communication, Content marketing, Copywriting, Culture, Digital marketing, Education, imageseven, Inbound marketing, Marcom, School, School culture, School marketing, School marketing strategy, SEO, Social media, Social media marketing, Strategy

6 resources to develop your school's marcom

Posted by John Igglesden on Fri, Oct 07, 2016

The role of the school marketer can be broad and challenging. To help you in your school marcom (marketing communications) endeavours, we’ve put together a quick list of some of the best marketing resources we’ve discovered. 

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Topics: Marcom, imageseven, School marketing, School marketing strategy, Branding, Digital marketing, Communication, Education, School culture, Social media, Social media marketing

3 habits of the contemporary school marketer

Posted by John Igglesden on Sun, Oct 02, 2016

The role of a marketer has changed drastically since the days of Don Draper and Mad Men. Although this is true, ask a member of the public what a marketer does and you are likely to get an answer that hasn’t been correct for as long as Don has been retired. The famous ad men of the fifties and sixties may have set the stereotype for a marketer, but what does the contemporary marketer look like today? There are many different marketing roles across many different industries. Whether you are the lone school marketer working from half a desk or leading a big in-house marketing team, these three elements will be important. Here are three habits of the contemporary school marketer.

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Topics: Communication, Culture, Education, imageseven, Internal communication, Marcom, Public relations, School, School culture, School marketing, School Marketing Institute, School marketing strategy, School vision, Strategy

How to use storytelling at your school

Posted by John Igglesden on Tue, Sep 27, 2016

Storytelling is an integral part of life. We love to tell and listen to stories whether it be a short anecdote or a three-hour blockbuster movie. We have communicated through stories since we could talk so it makes sense that it should be part of communication.

Storytelling helps to connect the storyteller and the listeners to a story in an emotional way.

So how do you harness the power of storytelling at your school?

Here are three things you should understand:

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Topics: School marketing, School marketing strategy, Education, imageseven, Communication, Internal communication, School culture, Marcom, Copywriting, School, Storytelling

A powerful way to communicate with parents

Posted by Melinda Webster on Sun, Sep 25, 2016

Storytelling is a powerful communication tool. Human beings have connected with stories since the beginning of time and engage with the emotions and feelings of personal experience. Storytelling extends well beyond childhood and has an important place in the way we connect with messages as adults.

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Topics: imageseven, Communication, Content marketing, Copywriting, Education, Inbound marketing, Marcom, Storytelling, School culture, School marketing, School marketing strategy

Interview with Adam Voigt – strong school culture [podcast]

Posted by Laura Sheahan on Wed, Sep 21, 2016

Brad interviews Adam Voigt, a speaker, coach and author that focuses on school culture. Adam and Brad discuss the definition of culture within a school and how school marketers can help move their schools toward a healthy culture; the role of emotion in the buyer process and how this effects prospective parents’ decisions; what it means to have a strong school culture; and how different teams in the same organisation can have different cultures. 

Listen to the podcast

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Topics: School marketing strategy, School marketing, Marcom, Blogging, Communication, imageseven, School, Education, Culture, School culture, Internal communication

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