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school marketing news

Ways to energise your school marketing team

Posted by Emily Newman on Thu, Sep 06, 2018

With so many schools offering first-class education, your school’s brand is your opportunity to differentiate your school from the crowd. It’s how you’re identified and remembered – It’s fundamental. But, who is responsible for maintaining your school’s brand, reputation and everything in between? Well, everyone contributes in some way, whether it be the quality of teaching, the principal’s involvement or the well-represented students. But, lets delve deeper.

Your school marketing team.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

How to meet deadlines in five simple steps

Posted by Caitlin Quartermaine on Thu, Nov 16, 2017

In the world of school marketing, it is not uncommon to be inundated with multiple deadlines at once. Something always seems to ‘pop up’ unexpectedly that demands urgent attention.

Here is how to meet deadlines in five simple steps:

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

Why it’s smart to set realistic and achievable goals

Posted by Kate Chesson on Tue, Nov 14, 2017

So you’re almost at the finish line – the end of another busy school year. You’ve worked incredibly hard, but might feel like you haven’t really got anywhere.

As a school marketer, it can feel like you’re on a treadmill from the next event, to the next publication, to the next story or post.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

Mid-year motivation: How to boost your staff’s enthusiasm

Posted by Caitlin Quartermaine on Tue, Jul 11, 2017

It’s very common for schools to experience a mid-year slump in staff morale. The first two terms of the year are filled with events, teaching, reports, excursions and assessments, and staff can be left feeling worn out and under-appreciated.

It has been proven that happy employees are more productive. Staff who feel valued and appreciated are also more likely to be loyal to your school.

There are hundreds of ways you can boost your staff’s enthusiasm. Here are our top 5 recommendations:

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

Managing a crisis at your school

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom, Customer service, Leadership, Management, Messaging, Public relations, Relationship marketing, Strategy

How to improve your school marketing with parent feedback

Posted by Tess Palmyre on Sat, Apr 01, 2017

The fastest way to lose a prospective parent is to treat them badly. In fact, over 70 percent of customers say they leave a company because of how they were treated. So it’s safe to say that using feedback to improve customer experience is important. But do you know how to get the most mileage out of the gold nuggets gained from customer feedback?

Here are some practical tips on how to improve your school marketing with parent feedback.

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Topics: imageseven, Relationship marketing, Customer service, School marketing, smc, School marketing strategy, Communication, Marcom, Education

6 ways to escape a school crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All schools are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled staff, from students with behavioral problems, or from disappointed parents. Wherever and whenever a crisis may appear, it’s always good to be prepared in addressing the crisis quickly to restore goodwill and retain your school’s reputation.

We often hear of horror stories of schools going through a crisis, and while some of them are doomed to fail in addressing their problems, other schools skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These schools are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with the people involved.

Here are 6 ways to escape a school crisis:

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom, Customer service, Leadership, Management, Messaging, Public relations, Relationship marketing, Strategy

Effective ways to engage your staff as brand influencers

Posted by Vanessa Reside on Fri, Mar 03, 2017

Within a school context, brand influencers are the teachers and parents who advocate for you. They promote your expertise and provide trusted information about your school. They influence people’s thoughts and feelings, therefore acting as your school’s brand influencers and loyal ambassadors.

How often do you sit down and think about your brand influencers?

Who are they?

Do you actively engage your staff as brand influencers?

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

Learn to stay relevant to your school's audience

Posted by Tess Palmyre on Thu, Mar 02, 2017

We get so caught up in promoting our schools that it’s easy to forget about the parents we need to connect with.

‘Megaphone’ style advertising may have worked in Mad Men days, but the world has moved on. In short, long-term success hangs on how long you stay relevant to your school's audience. Here are six things to do to keep you on track.

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Topics: Education, imageseven, Branding, Relationship marketing, Customer service, School, School marketing, Communication, smc

School reputation and high morale: is there a link?

Posted by Tess Palmyre on Thu, Feb 02, 2017

The short answer is yes; your school’s reputation is directly linked to staff morale. We place so much importance on schools’ outside reputations, but what about their internal culture?

Imagine your school as a theatre production. There is a front-of-house component; in other words, what the community and parents see. Then there’s the backstage crew, namely teachers and behind-the-scenes staff. Now they’re just as important (if not more so) and a huge part of ensuring that the performance goes ahead without a hitch. Keeping both the visible and invisible staff happy (high morale) is crucial to a successful production (school reputation).

Analogies aside, here are six reasons why high staff morale is absolutely vital to your school’s reputation and overall success.

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Topics: Education, imageseven, Branding, Culture, Leadership, Management, Relationship marketing, Customer service, School, School marketing

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