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school marketing news

When to send a school press release to get it published

Posted by Geoffrey Macadaeg on Tue, Oct 24, 2017

Identifying the right time to send your school press release to publishers is just as important as learning how to write it. Even if you have the most important news to share, your press release may not get published if you send it at the wrong time. There are dozens, if not hundreds, of newsworthy articles being submitted to journalists and editors everyday, and with this much material competing for limited space, you must learn when to send your press release so that it can stand out and get published right away.

Here's when to send a school press release to get it published:

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Topics: Education, Strategy, Branding, Communication, Marcom, Public relations, imageseven, Lead generation, School marketing

Managing a crisis at your school

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom, Customer service, Leadership, Management, Messaging, Public relations, Relationship marketing, Strategy

6 ways to escape a school crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All schools are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled staff, from students with behavioral problems, or from disappointed parents. Wherever and whenever a crisis may appear, it’s always good to be prepared in addressing the crisis quickly to restore goodwill and retain your school’s reputation.

We often hear of horror stories of schools going through a crisis, and while some of them are doomed to fail in addressing their problems, other schools skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These schools are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with the people involved.

Here are 6 ways to escape a school crisis:

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom, Customer service, Leadership, Management, Messaging, Public relations, Relationship marketing, Strategy

3 habits of the contemporary school marketer

Posted by John Igglesden on Sun, Oct 02, 2016

The role of a marketer has changed drastically since the days of Don Draper and Mad Men. Although this is true, ask a member of the public what a marketer does and you are likely to get an answer that hasn’t been correct for as long as Don has been retired. The famous ad men of the fifties and sixties may have set the stereotype for a marketer, but what does the contemporary marketer look like today? There are many different marketing roles across many different industries. Whether you are the lone school marketer working from half a desk or leading a big in-house marketing team, these three elements will be important. Here are three habits of the contemporary school marketer.

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Topics: Communication, Culture, Education, imageseven, Internal communication, Marcom, Public relations, School, School culture, School marketing, School Marketing Institute, School marketing strategy, School vision, Strategy

At what point can communication change a parent's behaviour?

Posted by Brad Entwistle on Thu, Mar 10, 2016

In this blog post we look at communication and the point at which it can change a parent's behaviour ...

People are more likely to change in response to a combination of new experiences and communications, than in response to communication alone.
Experienced educators the world over recognise this. It is generally true that people who are successful at influencing the behaviour of others start by looking for ways of changing the circumstances or the environment of their audience. They recognise that people tend to act habitually and that those habits are unlikely to change unless the environment of the communication also changes.

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Topics: Education, Communication, Internal communication, Public relations

Is your school in pursuit of trust and communication?

Posted by Brad Entwistle on Thu, Feb 18, 2016

A client recently asked me how he could improve his performance to become a better leader, better communicator, and possibly a better marketer of his school.

I had this advice for him ...

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Topics: Education, Communication, Internal communication, Public relations, School marketing strategy, School marketing, School

How to focus your school's brand reputation management

Posted by Laura Sheahan on Sat, Jan 16, 2016

Previously known as PR and word-of-mouth marketing, brand reputation management (BRM) has been around for decades! However, the landscape in which it operates has changed fundamentally since then. Instant user-generated feedback via review networks and social media platforms is now commonplace, and means new challenges and opportunities for every school in appealing to prospective parents

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Topics: Education, Social media, SEO, Branding, Strategy, Marcom, Public relations, Customer service

How would your school manage an Ebola crisis?

Posted by Andrew Sculthorpe on Mon, Nov 10, 2014

This week Brad and I discussed the ongoing Ebola crisis and news that a health worker has been admitted to the Duke University Hospital suspected of having the disease. The University has handled the situation in a calm, thoughtful and compassionate manner in their statements, and even set up a dedicated website to provide ongoing live updates. Staying ahead of the curve is key to being on the front foot and it is vital to be across what is being said in social and traditional media during any form of crisis that may hit a school.

What would you do if a case of Ebola was discovered at your school? Do you have a plan in place to manage the situation and protect your brand reputation and image?

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Topics: Education, imageseven, Branding, Communication, Strategy, Positioning, Crisis management, Issue management, Social media management, Podcast, Marcom, Public relations

Has your school recognised the value of a press release?

Posted by Laura Sheahan on Fri, Oct 17, 2014

Very few schools recognise the effect of regular press releases. Beside the fact that press releases are cost-effective, they are an easily managed communication tool with which you reach not only your prospects, but the wider community. Although a picture paints a thousand words and advertising seems the way to go, a well-written story gives you the opportunity to express much more in-depth information. 

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Topics: Education, Strategy, Branding, Communication, Marcom, Public relations, imageseven, imageseven, Lead generation

The 10 communication laws for schools – part 3

Posted by Brad Entwistle on Thu, Jul 31, 2014

We are on a journey through the 10 laws of communication (read part 1 and part 2). In this last instalment we will concentrate on understanding the part communication plays in changing people’s behaviour.

Law #7: People are more likely to change in response to a combination of new experiences and communications, than in response to communication alone.
Experienced educators the world over recognise the seventh law of communication. It is generally true that people who are successful at influencing the behaviour of others start by looking for ways of changing the circumstances or the environment of their audience. They recognise that people tend to act habitually and that those habits are unlikely to change unless the environment of the communication also changes.

Read More

Topics: Education, Communication, Internal communication, Public relations

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