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school marketing news

3 advantages to using long-tail keywords in your marketing

Posted by Geoffrey Macadaeg on Tue, Dec 19, 2017

The internet is a vast place, and in the eyes of regular school marketers, the best way to get noticed by more prospects is to cover all possible avenues and use the most popular keywords, like ‘higher education’ or ‘Christian school’. The good news is that they can get their school featured in the search results whenever prospects type these keywords in the browser. The bad news is that so many websites use these keywords that their school will get featured at the middle or bottom of the search listing.

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Topics: Education, Branding, Positioning, Blogging, Communication, Content marketing, Copywriting, Digital communication trends, Digital marketing, Inbound marketing, Marcom, Messaging, Online marketing, SEO, School marketing, School marketing strategy

Why are long tail keywords important for your school?

Posted by Sarah Millinson on Tue, Aug 29, 2017

What are long tail keywords?
Long tail keywords form part of the broader umbrella of Search Engine Optimisation and should be a focus of your school marketing efforts, as they help you to target your desired audience at a cheaper cost.

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Topics: Education, Branding, Positioning, Blogging, Communication, Content marketing, Copywriting, Digital communication trends, Digital marketing, Inbound marketing, Marcom, Messaging, Online marketing, SEO, School marketing, School marketing strategy

Does your school competitor analysis include these 4 things?

Posted by Delora Chi on Thu, Apr 13, 2017

In an environment where children are taught to focus on doing their best, isn’t it adverse for the Marketing Coordinator to complete a school competitor analysis? Yet in doing so, you seek to improve your own services and enhance the communication experience for prospective parents. You want to ensure that your audience receives the right information, when they want it.

Does your school competitor analysis include these 4 things? 

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Topics: Education, imageseven, School marketing strategy, School marketing, School, Digital marketing, Social media, Social media marketing, Positioning, Enewsletter

How to use the right tone of voice in marketing to make your school 'sing'

Posted by Vanessa Klomp on Wed, Mar 01, 2017

Every singer has their own unique tone when they sing, but it might not necessarily be music to the listener’s ears. It’s only when the person singing knows their audience and performs with them specifically in mind that they hit the right note and it resonates, leaving a lasting impression.

Like singers, schools need to know how to use the right tone of voice in marketing to their audience – parents – to leave a good impression. This is where the right tone of voice for your school’s brand comes into play.

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Topics: Branding, Communication, Content marketing, Education, imageseven, Inbound marketing, Marcom, Messaging, Online marketing, Positioning, School marketing

Googled yourself? How to use brand insight to your school's advantage

Posted by Sarah Millinson on Sat, Feb 25, 2017

What results pop up when you type your school’s name into Google? If you’ve optimised your SEO, the first result should be your website, followed by other content you’ve generated such as blogs or social media posts. What conversations are taking place online about your school? Are you engaging in and driving the conversation? Have a well-considered SEO and content strategy to improve your Google ranking and ultimately direct people straight to your content.
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Topics: imageseven, School marketing, Communication, Marcom, Branding, Strategy, SEO, Google Analytics, Positioning, Social media, Social media marketing, Website, Content marketing

Are you communicating your School's value effectively?

Posted by Suzanne Willcock on Thu, Jan 28, 2016

Trinity Grammar School Sydney, Head Master Milton Cujes was reasonably comfortable with his school’s marketing activity. Enrolment numbers were sound and there was great commitment on the part of the marketing team and enrolment department, but he felt an external perspective would bring fresh eyes and external objectivity.

After attending a conference presentation by imageseven and being impressed with its genuine understanding of independent schooling, Trinity Grammar School engaged us to conduct a Marketing and Communications Audit Program.

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Topics: Education, Branding, Communication, Positioning, Marcom

What you can do to be a thought leader

Posted by Vanessa Klomp on Thu, Sep 17, 2015

You may think that being a thought leader is well out of your reach. Wrong! Anyone can take the simple steps to become a thought leader. You only need to invest some time, it doesn’t just happen overnight.

“So, what are some ways I can become a thought leader?” I expect you will ask. Well, here are some thoughts on being a thought leader (pardon the pun!).

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Topics: Education, imageseven, Communication, Positioning, Marcom, Leadership, School marketing strategy, School marketing, School

How to navigate and survive a school crisis

Posted by Laura Sheahan on Mon, May 25, 2015

Media reports, as we know all too well, can have an everlasting negative effect on any school. However, when a school is dependent on enrolments from a foreign country, where prospects base their decision on the court of public opinion (friends, colleagues, media) and a school's website, it makes surviving a media crisis even more difficult to navigate and survive.

Amid continuing turmoil, what should your school do to weather the storm and turn it into a brand opportunity?

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Topics: Education, imageseven, Branding, Communication, Positioning, Crisis management, Issue management, Marcom

Consistency is key to your school's brand integrity

Posted by Clare Ravasini on Thu, Feb 12, 2015

The most useful tool to help schools maintain a consistent brand is to develop and utilise what’s known as a Key Message Guide (KMG). A Key Message Guide empowers schools by giving them a simple yet comprehensive document that sums up a school in an easy to understand one page document. It is a foundational tool crafted in close consultation with your school.

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Topics: Education, imageseven, Branding, Communication, School culture, Positioning, Marcom, Visual identity, School vision, Rebranding, Customer service, School marketing strategy, Messaging

How would your school manage an Ebola crisis?

Posted by Andrew Sculthorpe on Mon, Nov 10, 2014

This week Brad and I discussed the ongoing Ebola crisis and news that a health worker has been admitted to the Duke University Hospital suspected of having the disease. The University has handled the situation in a calm, thoughtful and compassionate manner in their statements, and even set up a dedicated website to provide ongoing live updates. Staying ahead of the curve is key to being on the front foot and it is vital to be across what is being said in social and traditional media during any form of crisis that may hit a school.

What would you do if a case of Ebola was discovered at your school? Do you have a plan in place to manage the situation and protect your brand reputation and image?

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Topics: Education, imageseven, Branding, Communication, Strategy, Positioning, Crisis management, Issue management, Social media management, Podcast, Marcom, Public relations

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