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school marketing news

New format for SMC [podcast]

Posted by Geoffrey Macadaeg on Wed, Mar 06, 2019

 

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about ‘Instagram teachers’, primary school teachers who also serve as Instagram influencers. In the Deep Dive segment, they discuss Google and Facebook paid digital advertising and compare their effectiveness as school marketing tools. The Question of the Week focuses on how school marketers can detect and avoid online scams. In the rants and raves segment, former SMC host Brad presents a special report on the musical-inspired promotion video from Eastern Christian School, New Jersey, which won Bronze for Enrolment Video, In-House in the inspirED School Marketers 2018 Brilliance Awards.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Celebrating a major SMC milestone [podcast]

Posted by Geoffrey Macadaeg on Wed, Feb 20, 2019

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and the school marketing trends they witnessed develop and grow. Charlie, Tess and Rita then answer several SMC-related questions sent by podcast listeners. In the rants and raves segment, the three hosts talk about their favourite entries from InspireED School Marketers’ 2018 Brilliance Awards.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Importance of social media policies [podcast]

Posted by Geoffrey Macadaeg on Wed, Feb 06, 2019

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

Charlie, Rita and Tess discuss the importance of setting up social media policies in schools. In addition, they talk about Facebook’s plan to integrate Instagram to a single platform and how it can affect Instagram’s brand; and social media as the preferred news source in the US. This week’s school marketing example: ten important SEO strategies. The rants and raves segment looks at the Steinlager ad that features a fun, digital take on the traditional rivalry between the All Blacks and British & Irish Lions.

We're celebrating our 150th episode in two weeks! Send in your questions to this link and we'll try to answer them in the next episode of SMC.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

2019 school marketing trends [podcast]

Posted by Geoffrey Macadaeg on Wed, Jan 23, 2019

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then interviews former SMC host, Scully, about the School Marketing Journal (SMJ), an upcoming magazine and podcast series for school heads. This week’s school marketing example: the renewed appreciation for billboard advertising and how it can complement school marketing resources. The rants and raves segment looks at ATAR results and how they should be evaluated by educators.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

A special SMC announcement for 2019 [podcast]

Posted by Geoffrey Macadaeg on Wed, Dec 12, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, Charlie Maughan, regarding what’s in store for SMC in 2019. They conclude the episode with an invitation to join the School Marketing Journal (SMJ) subscriber list.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Looking ahead: Your school marketing plan for 2019

Posted by Bart Caylor on Thu, Dec 06, 2018

For many businesses and households, it’s time to start looking ahead to a new year. But for those of us in enrolment marketing, we’re in the middle of our academic year.

Time to take a look at our progress over the last six months … and begin preparations for next fall.

I know you’re busy with so many other priorities, and there are always fires that need to be stomped out. But you can only position yourself for enrolment marketing success by having a well-devised school marketing plan.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

Driving your audience to share content [podcast]

Posted by Geoffrey Macadaeg on Wed, Nov 28, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and three key challenges that school marketers must address. This week’s school marketing example: Video Creators CEO, Tim Schmoyer advises how to build a loyal YouTube audience. The rants and raves segment looks at inspiring words from several content marketing experts.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Effective event marketing [podcast]

Posted by Geoffrey Macadaeg on Wed, Nov 14, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Podcast marketing [podcast]

Posted by Geoffrey Macadaeg on Wed, Oct 31, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar School releases an excellent boarding video. The rants and raves segment focuses on The Grateful Dead’s Jerry Garcia and his band’s impact on the world of modern-day marketing.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Six principles of success [podcast]

Posted by Geoffrey Macadaeg on Wed, Oct 17, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious about it. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on mobile optimisation. This week’s school marketing example: the Twitter community reacts to the recent worldwide Instagram crash. The rants and raves segment focuses on the Google+ closure after its controversial failure to disclose a major data breach.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

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