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school marketing news

Effective event marketing [podcast]

Posted by Geoffrey Macadaeg on Wed, Nov 14, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing example: a simple but effective television commercial from Australian Christian College. The rants and raves segment looks at the use of specific wording in advertising.

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Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

Podcast marketing [podcast]

Posted by Geoffrey Macadaeg on Wed, Oct 31, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar School releases an excellent boarding video. The rants and raves segment focuses on The Grateful Dead’s Jerry Garcia and his band’s impact on the world of modern-day marketing.

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Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

Six principles of success [podcast]

Posted by Geoffrey Macadaeg on Wed, Oct 17, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious about it. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on mobile optimisation. This week’s school marketing example: the Twitter community reacts to the recent worldwide Instagram crash. The rants and raves segment focuses on the Google+ closure after its controversial failure to disclose a major data breach.

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Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

Producing yearbooks [podcast]

Posted by John Igglesden on Wed, Oct 03, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss how long email newsletters should be. In addition, they examine the top five takeaways from Content Marketing World 2018 and the need for technology training in our organisations. Brad and Scully then share their wisdom on managing, designing and producing yearbooks. This week’s school marketing example: a humorous look at why font selection is important. The rants and raves segment looks at the introduction of advertising in Facebook stories.

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Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

Why marketers fear video [podcast]

Posted by John Igglesden on Wed, Sep 19, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • The Contently Content Maturity Model
  • why marketers fear video
  • how persuasive the word ‘because’ is
  • some very effective Facebook marketing from the AFL
  • why Google didn’t show up to a US Senate hearing.

Listen to the podcast

Show notes

Brad and Scully discuss The Contently Content Maturity Model. In addition, they examine why marketers fear video; and how persuasive the word ‘because’ is. This week’s school marketing example: some very effective Facebook marketing from the AFL. The rants and raves segment asks why Google didn’t show up to a US Senate hearing.

Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, video

What makes a brand trustworthy? [podcast]

Posted by John Igglesden on Wed, Sep 05, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Brad and Scully discuss:

  • the use of hashtags on Twitter
  • what makes a brand trustworthy
  • using micro-influencers at your school
  • writing, content and proofing
  • how to optimise voice search for effective SEO and
  • the role of creativity in marketing.

Listen to the podcast

Show notes

Brad and Scully discuss the use of hashtags on Twitter. In addition, they examine what makes a brand trustworthy; and using micro-influencers at your school. Brad and Scully interview imageseven Account Manager, Kate Chesson, on writing, content and proofing. This week’s school marketing example: how to optimise voice search for effective SEO. The rants and raves segment looks at the role of creativity in marketing.

Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

School marketing and social media survey 2018 [podcast]

Posted by John Igglesden on Wed, Aug 22, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

In this special episode of the SMC Podcast, Brad and Scully are joined by Brendan Schneider from SchneiderB Media and imageseven Account Manager, Charlie Maughan, to discuss the findings of the inaugural School Marketing and Social Media Survey. This global Survey analyses schools’ use of social media in their marketing and highlights some interesting findings that all school marketers will enjoy. The team pick apart the top-level findings, as well as occasionally diving deeper into insights that were surprising and relevant to all school marketers.

 

Episode links

 

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Social media marketing, Social media

Facebook advertising [podcast]

Posted by John Igglesden on Thu, Aug 09, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • how to maximise reach on Instagram
  • the latest email marketing research
  • how to effectively communicate to an internal audience
  • Facebook advertising
  • a confronting campaign from the National Centre for Domestic Violence
  • the Cannes Lions 2018 Creative Data Grand Prix winning entry.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Social media marketing, Social media

Email is still king [podcast]

Posted by John Igglesden on Thu, Jul 26, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the strength of email in marketing
  • the difference between an editorial calendar and a marketing strategy
  • how to build brand in the digital age
  • using video in social media
  • socially conscious advertising from Stabilo highlighters
  • four inspiring leaders.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Content marketing, Email marketing

Success as a new school marketer [podcast]

Posted by John Igglesden on Wed, Jul 11, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • tips for success as a new school marketer
  • out-of-home advertising
  • a variety of sources for content ideas
  • the International Boys’ Schools Coalition (IBSC) Conference
  • the value of conferences
  • three examples of effective storytelling and
  • customer loyalty and how that fits with your school.

Listen to the podcast


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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Content marketing, Storytelling

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