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school marketing news

How to choose a printing supplier [podcast]

Posted by Gilbert Siahaan

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive segment, they talk about the changing role of print and how your school can utilise the press in the future. The Question of the Week looks at choosing a printing supplier for yearbooks and other publications. In the Rants and Raves segment, the hosts discuss why being conservative and conscious of brand safety doesn’t mean you can’t be creative.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Printing

Creating the perfect prospectus [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of the Week looks at LinkedIn and how it can be used by your school. In the Rants and Raves segment, the hosts talk about keeping your search engine optimisation up-to-date.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, Content marketing, School marketing

Is content marketing relevant? [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbound marketing and how to do it well. The Question of the Week looks at what the top distractions are for school marketers. In the Rants and Raves segment, the hosts talk about their three favourite social media definitions.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, Content marketing, School marketing

Creating school websites [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Kristian Lawrence.

Show notes

Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, as a guest of the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t seem to be slowing down. In the Deep Dive segment, they discuss the set-up, content and maintenance of school websites. The Question of the Week is about what to look for when trying to organise a photo shoot. In the rants and raves segment, the hosts talk about the limitations of a top-funnel mindset and why you must nurture parents after they enrol their child in your school.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, School marketing, Advertising

Open Day best practices [podcast]

Posted by Geoffrey Macadaeg

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and John 'Jiggles' Igglesden.

Show notes

Charlie and Rita welcome John ‘Jiggles’ Igglesden as one of the latest SMC hosts. In Making News, the three hosts talk about Facebook’s 14 hour outage across different social media and messaging platforms and how this can affect school marketing. In the Deep Dive segment, they discuss best marketing practices for Open Days, from advertising to auditing. The Question of the Week is about how a school can start inbound marketing. In the rants and raves segment, the hosts talk about Twitter trying to change its classic logo.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

New format for SMC [podcast]

Posted by Geoffrey Macadaeg

 

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about ‘Instagram teachers’, primary school teachers who also serve as Instagram influencers. In the Deep Dive segment, they discuss Google and Facebook paid digital advertising and compare their effectiveness as school marketing tools. The Question of the Week focuses on how school marketers can detect and avoid online scams. In the rants and raves segment, former SMC host Brad presents a special report on the musical-inspired promotion video from Eastern Christian School, New Jersey, which won Bronze for Enrolment Video, In-House in the inspirED School Marketers 2018 Brilliance Awards.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Celebrating a major SMC milestone [podcast]

Posted by Geoffrey Macadaeg

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and the school marketing trends they witnessed develop and grow. Charlie, Tess and Rita then answer several SMC-related questions sent by podcast listeners. In the rants and raves segment, the three hosts talk about their favourite entries from InspireED School Marketers’ 2018 Brilliance Awards.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

Importance of social media policies [podcast]

Posted by Geoffrey Macadaeg

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

Charlie, Rita and Tess discuss the importance of setting up social media policies in schools. In addition, they talk about Facebook’s plan to integrate Instagram to a single platform and how it can affect Instagram’s brand; and social media as the preferred news source in the US. This week’s school marketing example: ten important SEO strategies. The rants and raves segment looks at the Steinlager ad that features a fun, digital take on the traditional rivalry between the All Blacks and British & Irish Lions.

We're celebrating our 150th episode in two weeks! Send in your questions to this link and we'll try to answer them in the next episode of SMC.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

2019 school marketing trends [podcast]

Posted by Geoffrey Macadaeg

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and Tess Palmyre. 

Show notes

Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then interviews former SMC host, Scully, about the School Marketing Journal (SMJ), an upcoming magazine and podcast series for school heads. This week’s school marketing example: the renewed appreciation for billboard advertising and how it can complement school marketing resources. The rants and raves segment looks at ATAR results and how they should be evaluated by educators.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

A special SMC announcement for 2019 [podcast]

Posted by Geoffrey Macadaeg

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, Charlie Maughan, regarding what’s in store for SMC in 2019. They conclude the episode with an invitation to join the School Marketing Journal (SMJ) subscriber list.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, School marketing

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