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school marketing news

What impression does your school leave with prospective parents?

Posted by Celina Farrell on Fri, Jan 09, 2015

All my life I’ve been told not to judge a book by its cover. This English idiom is a metaphorical phrase which means "you shouldn't prejudge the worth or value of something by its outward appearance alone". But I do. And I’m not alone. The reality is most people do judge a book by its cover.

The impressions we make, as individuals and organisations, are powerful statements that shape how we are perceived by others. Everything we say and do says something about who we are. In other words, everything your school says and does, every newsletter, email and note home from the teacher, your website and prospectus, all make a brand impression about your school.

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Topics: Enewsletter, Lead generation, Education, imageseven, Branding, Communication, Strategy, Online marketing, Copywriting, Visual identity, Newsletter

How to get your enewsletter delivered, opened and shared

Posted by Celina Farrell on Thu, Jun 12, 2014

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant and engaging readers have advanced.

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Topics: Enewsletter, Email marketing, Education, Inbound marketing, imageseven, Communication, Newsletter

How to create effective school newsletters - part 2

Posted by Brad Entwistle on Sun, Mar 02, 2014

In part one of 'How to create effective school newsletters' we looked at why school newsletters work, appropriate content and frequency of publishing. Let’s consider some other burning questions:

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Topics: Education, Communication, Copywriting, Newsletter

How to create effective school newsletters - part 1

Posted by Brad Entwistle on Thu, Jan 30, 2014

In my opinion, newsletters are one of the most used — and abused — communication tools in education marketing. Don’t get me wrong, when executed well and with a clear target group in mind, a school newsletter can be an incredibly effective communication tool. In many ways, whether it’s an online communication or printed version, the school newsletter remains the school equivalent of ‘the bush telegraph’.

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Topics: Education, Communication, Copywriting, Newsletter

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