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school marketing news

How your school will benefit from using personas

Posted by Geoffrey Macadaeg

It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to your target audience. In fact, personas are an integral part of any marketing strategy because they serve as reference points to your marketing objectives. They are bridges between your goals and your prospective parents as they offer essential information that affect every step of your marketing strategy. Without personas, you are more likely to revert to creating content around what you know best instead of what your prospective parents are actively seeking.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Online marketing, Marcom, Digital marketing, Creating buyer personas, School marketing strategy, Digital communication trends, Content marketing, Messaging, School marketing, School

How topic clusters can improve your content marketing strategy

Posted by Kristian Lawrence

Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation (SEO). Nowadays search engines are taking a much more human approach to search results, using machine learning and artificial intelligence to read web pages and gauge the topic and quality of the writing. It is because of this that a scattergun approach to blogging is inefficient, ineffective and more work than a strategy based on topic clusters. Find out how you can use topic clusters to improve your school’s content marketing efforts below.

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Topics: Education, Inbound marketing, imageseven, SEO, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, School marketing strategy, Messaging, School marketing, School, Blogging

Ways to energise your school marketing team

Posted by Emily Newman

With so many schools offering first-class education, your school’s brand is your opportunity to differentiate your school from the crowd. It’s how you’re identified and remembered – It’s fundamental. But, who is responsible for maintaining your school’s brand, reputation and everything in between? Well, everyone contributes in some way, whether it be the quality of teaching, the principal’s involvement or the well-represented students. But, lets delve deeper.

Your school marketing team.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, School marketing strategy, Messaging, School marketing

How to create a visual style guide for your school brand

Posted by Sebastian Wattam

When I was in high school I read a book called How to be Cool by Will Smith. Not that one, this one. At the age of 16, it got me thinking about the importance of physical appearance. On a daily basis, our appearance — or in marketing terms, our visual brand identity — is largely what people use to shape their foundational judgement. Similarly, the purpose and necessity of a style guide for your school will prove effective in ensuring all communications support your school’s objectives and mitigating any misguided or ill-informed judgements of your school or its educational offering. At 16, I bought a hair straightener, a pair of skinny jeans, and some black nail polish. Don’t judge, I did read a book about being cool.

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Topics: Education, Inbound marketing, imageseven, Branding, Communication, Online marketing, Copywriting, Marcom, School marketing strategy, Messaging, School marketing

5 ways how to get high quality leads for your school

Posted by Geoffrey Macadaeg

Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in order to deliver content to a wider number of prospects, hoping that more prospects will engage with them. This ‘casting a wider net’ strategy can overwhelm marketing efforts since it requires focusing on a larger group of people.

This approach may also dilute marketing initiatives since it requires marketers to design content to suit the common preferences of their leads. This will lead to less efficient school marketing and reduced conversions from leads to actual enrolments. Worse, this approach can backfire; prospects can become annoyed if they receive content that they’re not interested in.

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Topics: Lead generation, Education, Inbound marketing, Website, imageseven, SEO, Communication, Strategy, Online marketing, Marcom, School marketing strategy, Content marketing, Messaging, Marketing automation, Analytics

Case study: Increase your school's SEO results and website traffic with SMI

Posted by Rita Kilroy

Name: Esperance Anglican Community School

Solution: SMI member and Communications Support Program

IndustryEducation

Number of studentsover 200 students

Location: Esperance, Australia

Why imageseven: 

  • education marketing expertise
  • strategic focus
  • proactive and responsive
  • broad skills
  • cost-efficient
  • friendly, professional and
    flexible team
  • results driven

about Esperance Anglican Community School

Esperance Anglican Community School is a co-educational school for day and boarding students in Years 7 to 12, located in Esperance – on the south coast of Western Australia. Educating the whole child – in mind, body and spirit – as a unique individual with their own talents and capabilities is at the heart of the School’s education philosophy.

Download the case study.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

Case study: A targeted advertising campaign for a Community Open Day

Posted by Rita Kilroy

Name: Kennedy Baptist College

Solution: Advertising campaign for Open Day 2017

Industry: Education

Number of studentsapprox. 1,200 students

Location: Murdoch, WA, Australia

Why imageseven: 

  • strategic focus
  • proactive and responsive
  • broad skills
  • consultative
  • cost-efficient
  • friendly, professional and
    flexible team

about Kennedy Baptist College

Kennedy Baptist College is a quality coeducational Christian school catering for students in Years 7 to 12 and located in Perth’s southern suburb of Murdoch. The College was formed in 2013 after the amalgamation of two neighbouring Colleges - Winthrop Baptist College and Somerville Baptist College. Since the College’s commencement in 2013, the reputation of Kennedy has grown dramatically as a school that inspires its students to fulfil the College motto of ‘strive today, conquer tomorrow’.

Download the case study.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

3 advantages to using long-tail keywords in your marketing

Posted by Geoffrey Macadaeg

The internet is a vast place, and in the eyes of regular school marketers, the best way to get noticed by more prospects is to cover all possible avenues and use the most popular keywords, like ‘higher education’ or ‘Christian school’. The good news is that they can get their school featured in the search results whenever prospects type these keywords in the browser. The bad news is that so many websites use these keywords that their school will get featured at the middle or bottom of the search listing.

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Topics: Education, Inbound marketing, SEO, Branding, Communication, Online marketing, Copywriting, Positioning, Marcom, Digital marketing, School marketing strategy, Digital communication trends, Content marketing, Messaging, School marketing, Blogging

Case study: Generate brand awareness and increase enrolments

Posted by Rita Kilroy

Name: Blue Mountains Grammar School

Solution: Brand awareness campaign

Industry: Education

Location: NSW

Why imageseven: 

  • strategic focus
  • proactive and responsive
  • broad skills
  • consultative
  • cost-efficient
  • friendly, professional and
    flexible team

about Blue Mountains Grammar School

Blue Mountains Grammar School (BMGS) is a co-educational Anglican School for students from Pre-Kindergarten to Year 12.

Download the case study.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Messaging, School marketing

How to meet deadlines in five simple steps

Posted by Caitlin Quartermaine

In the world of school marketing, it is not uncommon to be inundated with multiple deadlines at once. Something always seems to ‘pop up’ unexpectedly that demands urgent attention.

Here is how to meet deadlines in five simple steps:

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Internal communication, Relationship marketing, Social media marketing, School marketing strategy, Messaging, School marketing

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