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school marketing news

Ways to energise your school marketing team

Posted by Emily Newman on Thu, Sep 06, 2018

With so many schools offering first-class education, your school’s brand is your opportunity to differentiate your school from the crowd. It’s how you’re identified and remembered – It’s fundamental. But, who is responsible for maintaining your school’s brand, reputation and everything in between? Well, everyone contributes in some way, whether it be the quality of teaching, the principal’s involvement or the well-represented students. But, lets delve deeper.

Your school marketing team.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

How to create a visual style guide for your school brand

Posted by Sebastian Wattam on Thu, Aug 16, 2018

When I was in high school I read a book called How to be Cool by Will Smith. Not that one, this one. At the age of 16, it got me thinking about the importance of physical appearance. On a daily basis, our appearance — or in marketing terms, our visual brand identity — is largely what people use to shape their foundational judgement. Similarly, the purpose and necessity of a style guide for your school will prove effective in ensuring all communications support your school’s objectives and mitigating any misguided or ill-informed judgements of your school or its educational offering. At 16, I bought a hair straightener, a pair of skinny jeans, and some black nail polish. Don’t judge, I did read a book about being cool.

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Topics: Education, imageseven, Communication, Copywriting, Marcom, Branding, Inbound marketing, Messaging, Online marketing, School marketing, School marketing strategy

5 ways how to get high quality leads for your school

Posted by Geoffrey Macadaeg on Tue, Jul 24, 2018

Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in order to deliver content to a wider number of prospects, hoping that more prospects will engage with them. This ‘casting a wider net’ strategy can overwhelm marketing efforts since it requires focusing on a larger group of people.

This approach may also dilute marketing initiatives since it requires marketers to design content to suit the common preferences of their leads. This will lead to less efficient school marketing and reduced conversions from leads to actual enrolments. Worse, this approach can backfire; prospects can become annoyed if they receive content that they’re not interested in.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, Analytics, Marketing automation, Messaging, Content marketing, SEO, Strategy, Online marketing, Lead generation, School marketing strategy

Case study: Increase your school's SEO results and website traffic with SMI

Posted by Rita Kilroy on Wed, Mar 28, 2018

Name: Esperance Anglican Community School

Solution: SMI member and Communications Support Program

IndustryEducation

Number of studentsover 200 students

Location: Esperance, Australia

Why imageseven: 

  • education marketing expertise
  • strategic focus
  • proactive and responsive
  • broad skills
  • cost-efficient
  • friendly, professional and
    flexible team
  • results driven

about Esperance Anglican Community School

Esperance Anglican Community School is a co-educational school for day and boarding students in Years 7 to 12, located in Esperance – on the south coast of Western Australia. Educating the whole child – in mind, body and spirit – as a unique individual with their own talents and capabilities is at the heart of the School’s education philosophy.

Download the case study.

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, Branding, Messaging

Case study: A targeted advertising campaign for a Community Open Day

Posted by Rita Kilroy on Wed, Jan 31, 2018

Name: Kennedy Baptist College

Solution: Advertising campaign for Open Day 2017

Industry: Education

Number of studentsapprox. 1,200 students

Location: Murdoch, WA, Australia

Why imageseven: 

  • strategic focus
  • proactive and responsive
  • broad skills
  • consultative
  • cost-efficient
  • friendly, professional and
    flexible team

about Kennedy Baptist College

Kennedy Baptist College is a quality coeducational Christian school catering for students in Years 7 to 12 and located in Perth’s southern suburb of Murdoch. The College was formed in 2013 after the amalgamation of two neighbouring Colleges - Winthrop Baptist College and Somerville Baptist College. Since the College’s commencement in 2013, the reputation of Kennedy has grown dramatically as a school that inspires its students to fulfil the College motto of ‘strive today, conquer tomorrow’.

Download the case study.

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, Branding, Messaging

3 advantages to using long-tail keywords in your marketing

Posted by Geoffrey Macadaeg on Tue, Dec 19, 2017

The internet is a vast place, and in the eyes of regular school marketers, the best way to get noticed by more prospects is to cover all possible avenues and use the most popular keywords, like ‘higher education’ or ‘Christian school’. The good news is that they can get their school featured in the search results whenever prospects type these keywords in the browser. The bad news is that so many websites use these keywords that their school will get featured at the middle or bottom of the search listing.

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Topics: Education, Branding, Positioning, Blogging, Communication, Content marketing, Copywriting, Digital communication trends, Digital marketing, Inbound marketing, Marcom, Messaging, Online marketing, SEO, School marketing, School marketing strategy

Case study: Generate brand awareness and increase enrolments

Posted by Rita Kilroy on Thu, Nov 30, 2017

Name: Blue Mountains Grammar School

Solution: Brand awareness campaign

Industry: Education

Location: NSW

Why imageseven: 

  • strategic focus
  • proactive and responsive
  • broad skills
  • consultative
  • cost-efficient
  • friendly, professional and
    flexible team

about Blue Mountains Grammar School

Blue Mountains Grammar School (BMGS) is a co-educational Anglican School for students from Pre-Kindergarten to Year 12.

Download the case study.

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, Branding, Messaging

How to meet deadlines in five simple steps

Posted by Caitlin Quartermaine on Thu, Nov 16, 2017

In the world of school marketing, it is not uncommon to be inundated with multiple deadlines at once. Something always seems to ‘pop up’ unexpectedly that demands urgent attention.

Here is how to meet deadlines in five simple steps:

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

Why it’s smart to set realistic and achievable goals

Posted by Kate Chesson on Tue, Nov 14, 2017

So you’re almost at the finish line – the end of another busy school year. You’ve worked incredibly hard, but might feel like you haven’t really got anywhere.

As a school marketer, it can feel like you’re on a treadmill from the next event, to the next publication, to the next story or post.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

Why style guides matter for your school's blog

Posted by Geoffrey Macadaeg on Tue, Sep 19, 2017

You may have heard of style guides before and how they are used by marketers for their content. You may have also asked yourself, “Is having a style guide really important? Why bother using it if I can start creating my blog entries right away?”

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Topics: Education, imageseven, Communication, Copywriting, Marcom, Blogging, Branding, Inbound marketing, Messaging, Online marketing, School marketing

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