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school marketing news

The role of servant leadership [podcast]

Posted by Laura Sheahan on Wed, Nov 15, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the results from the latest Content Marketing in Australia report; ethical content curation; the value millennials put on experiences; inbound marketing; the importance of giving; and the role of servant leadership.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Content marketing, Marketing Technology

School photo shoot [podcast]

Posted by Laura Sheahan on Thu, Nov 02, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss content marketing for internal communications; six soft skills to assist you in your marketing role; only using the technology that you need and not to get caught up in trends; how to manage a school photo shoot; the great use of available budget in a video from Nature Play WA; and how soft skills and culture are impertinent for brand reputation.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Content marketing, Marketing Technology

Publishing for your parents [podcast]

Posted by Laura Sheahan on Wed, Oct 18, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the difference between publishing for marketing and publishing for your parents; how influence marketers with a small following can make a big impact; how to know when to adopt new marketing technology; using Twitter in schools; an excellent use of storytelling and animation from Western Power; and standing by your school brand.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Content marketing, Marketing Technology

Promoting your ebook [podcast]

Posted by Laura Sheahan on Wed, Oct 04, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of a consistent brand message across your brand; what happens when the internal culture of your organisation breaks out into the open; effective suggestions for promoting your e-book; the excellent use of video to communicate the strategic plan of a Sydney girls’ school, Ravenswood; the marketing efforts of Tourism New Zealand; and the investment by WPP in Gimlet Media that suggests a bright future for the humble podcast.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Content marketing, Marketing Technology

Classic interview mistakes [podcast]

Posted by Laura Sheahan on Wed, Sep 20, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss news that Australia are late adopters of innovative technology; how Facebook is driving the content shift to video; seven classic interview mistakes; dealing with inappropriate content mistakes; the latest recruiting efforts from the Western Australia Police; and different areas of artificial intelligence and the roles they play in marketing.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Content marketing, Marketing Technology

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