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school marketing news

5 ways how to get high quality leads for your school

Posted by Geoffrey Macadaeg on Tue, Jul 24, 2018

Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in order to deliver content to a wider number of prospects, hoping that more prospects will engage with them. This ‘casting a wider net’ strategy can overwhelm marketing efforts since it requires focusing on a larger group of people.

This approach may also dilute marketing initiatives since it requires marketers to design content to suit the common preferences of their leads. This will lead to less efficient school marketing and reduced conversions from leads to actual enrolments. Worse, this approach can backfire; prospects can become annoyed if they receive content that they’re not interested in.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, Analytics, Marketing automation, Messaging, Content marketing, SEO, Strategy, Online marketing, Lead generation, School marketing strategy

Your school brand promise: Boldly communicating your value

Posted by Bart Caylor on Mon, Jul 02, 2018

Education marketing is built on promises.

What does your college, university, or school promise to give your prospective student in exchange for their time, interest, tuition, social media share, email, etc?

Marketing is built on promises because you’re communicating with a prospective audience about a transaction that hasn’t occurred yet. The exchange of value is still off in the future.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Education brand loyalty: Create long-lasting school spirit for your school

Posted by Bart Caylor on Wed, Jun 27, 2018

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality?

The last thing we need to talk about in our discussion on the necessary marketing conditions you need to successfully build your education brand is education brand loyalty. I left this last in the series because it’s the hardest condition to create for two big reasons:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

5 elements of an education brand

Posted by Bart Caylor on Mon, Jun 04, 2018

It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students?

First, let’s talk about what an education brand is not. An education brand is not a school logo. A brand is not a tagline. An education brand is not a colour scheme or assigned typography.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Is your school keeping its brand promise?

Posted by Samuel Joseph on Tue, Nov 28, 2017

As a marketer, especially a school marketer, you probably find yourself acting as a brand guardian – someone who is charged with ensuring that the school stays true to itself and its brand.

This often means fielding questions from executive staff about the correct use of branding, logos, even the voice and language you use.

Your school brand goes beyond the logo or crest on the students’ uniforms. it is the set of values that differentiate you and your educational offerings from competitors. It involves the high-quality interactions that you have with stakeholders and, furthermore, the actions that you have put in place to delight them across all your marketing channels.

If marketing is all about making promises, then branding is about keeping them.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

How to build a new school brand: a new era in education

Posted by Suzanne Willcock on Tue, Apr 25, 2017

Amalgamating two established schools, each with its already established identity and vibrant school community presents a number of communication challenges, not least the potential for confusion and misinformation within the existing school communities. Here’s how St Mary MacKillop College tackled the challenge on how to build a new school brand.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Your school's 2017 marketing survival guide

Posted by Caitlin Quartermaine on Wed, Dec 28, 2016

Congratulations, you survived 2016! It can seem that the marketing landscape changes in the blink of an eye, so it’s important to stay ahead of the education game to ensure you don’t fall behind your competition.

Below, you will find your 2017 marketing survival guide. Here are the top 5 marketing practices we recommend focusing on in the coming year:

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Topics: Content marketing, imageseven, Marcom, Strategy, Education, Marketing automation, School marketing, School marketing strategy

Show notes for special podcast 55: interview with Peter Gow - the truths for marketers

Posted by Fiona Hood on Wed, Feb 24, 2016

In this special edition, Brad interviews US based Independent Curriculum Group Executive Director Peter Gow.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School, Marketing automation

How a school increased its enrolments by 40 percent [case study]

Posted by Laura Sheahan on Sun, Feb 21, 2016

Elite Taekwondo is a martial arts school with the very same problem as other schools, they need students to open their doors, and like many, advertising had stopped working.

They had been aggressively promoting their school through the traditional channels, but their return on advertising had significantly reduced. So they decided to look at marketing automation.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Show notes for podcast 54: a new era of school marketing

Posted by Fiona Hood on Wed, Feb 17, 2016

In this podcast Brad and Scully discuss how colours influence people; a well-produced, very unusual video from Slack; what you need to know for performance marketing in 2016; whether your school marketing is broken and obsolete; how a school used marketing automation to increase enrolments by an amazing 40 percent; and two major changes by Twitter.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School, Marketing automation

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