The silly season is officially over! It’s time to make some smart decisions that will put you on the right track for the year ahead.
Many of us will have emerged from our post-Christmas coma with grand ambitions for the New Year - lose weight, give up chocolate, take up running. These resolutions recognise where we might have gone wrong in previous years or how we could do better on our path to self-improvement.
So, it’s 2015, a New Year and a new opportunity to set some ambitious goals in our working environment as well as on the home front.
If you’re re-hashing the same old marketing plan year after year (believe me, I know it’s being done), it means that you’re not keeping up to date with current marketing trends. There could be some amazing tools out there to help you reach prospective parents faster, or a better, more cost effective way of doing things.
There’s no better time to conduct a review of your current marketing and communication practices. What worked in 2014? What didn’t? Why? How are you going to do better in 2015?
Here’s some simple tips to get you started on your road to marcom success for 2015: