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school marketing news

5 reasons why you need a mix of media in your school marketing

Posted by Vanessa Klomp on Tue, May 23, 2017

The question is often asked “What is the best media for my marketing campaign: traditional (TV, radio, print, direct mail), digital or both?”

If you think back to the days when there was only advertising (if you weren’t around back then – imagine), marketers have been aware that using only one medium is not as effective as producing a marketing campaign across several channels.

Combining different types of media is more important than ever because our audience connect with more types of media than they have ever done in the past.

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Topics: School marketing, School marketing strategy, School, imageseven, Communication, Marcom, Education, Marketing and communications audit

What will your school do differently in 2016?

Posted by Shelley Garcia-Webb on Sat, Jan 09, 2016

With the holiday season over, it is now time to make some smart decisions that will put you on the right track for 2016.

Many of us will have emerged from our post-Christmas coma with grand ambitions for the New Year - lose weight, give up chocolate, take up running. These resolutions recognise where we might have gone wrong in previous years or how we could do better on our path to self-improvement.

So, it’s 2016, a New Year and a new opportunity to set some ambitious goals in our working environment as well as on the home front. 

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Topics: imageseven, Communication, Strategy, Marcom, School marketing strategy, Marketing and communications audit

How to articulate your school’s point of difference

Posted by Suzanne Willcock on Tue, Aug 18, 2015

Established in 1913, Trinity Grammar School is an independent Anglican day and boarding school for boys (Preschool to Year 12) in Sydney’s inner west.

The need: Trinity Grammar School has been educating boys for a century but staff became somewhat tongue-tied when it came to articulating the School’s point of difference.

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Topics: Education, imageseven, Branding, Communication, Marcom, School marketing strategy, Marketing and communications audit

Preparing for battle in 2015

Posted by Shelley Garcia-Webb on Thu, Jan 15, 2015

The silly season is officially over! It’s time to make some smart decisions that will put you on the right track for the year ahead.

Many of us will have emerged from our post-Christmas coma with grand ambitions for the New Year - lose weight, give up chocolate, take up running. These resolutions recognise where we might have gone wrong in previous years or how we could do better on our path to self-improvement.

So, it’s 2015, a New Year and a new opportunity to set some ambitious goals in our working environment as well as on the home front. 

If you’re re-hashing the same old marketing plan year after year (believe me, I know it’s being done), it means that you’re not keeping up to date with current marketing trends. There could be some amazing tools out there to help you reach prospective parents faster, or a better, more cost effective way of doing things.

There’s no better time to conduct a review of your current marketing and communication practices. What worked in 2014? What didn’t? Why? How are you going to do better in 2015?

Here’s some simple tips to get you started on your road to marcom success for 2015:

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Topics: imageseven, Communication, Strategy, Marcom, School marketing strategy, Marketing and communications audit

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