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school marketing news

How to leverage major sporting events to your school’s advantage

Posted by Charlie Maughan

“Did you see that last night?! Wasn’t it incredible?!”

Words to this effect have been said in classrooms and corridors in schools the world over, not just during the most recent Commonwealth Games on the Gold Coast. During any major, global sporting event on the scale of the Olympic Games, Commonwealth Games or Soccer World Cup, the media coverage can be all-consuming. On the radio, in the papers, in your Facebook feed, on billboards, in shopping centres … but it’s not just mindless small-talk amongst your students and occasionally staff. These conversations are being had by your target markets online and on social media. And, if it matters to them, it should matter to you and your school.

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Topics: Education, imageseven, Communication, Management, Marcom, School marketing strategy, School marketing

7 ways to effectively manage your school marketing

Posted by Geoffrey Macadaeg

Gone are the days when all that matters in school marketing is the creation and execution of strategic marketing initiatives. With the influx of effective marketing technology tools in the market, it can be difficult to know which ones to focus on. To be able to effectively use these tools and keep up with the competition, proper school marketing management must be learned. Through proper handling of your school marketing tools, you may be able to enjoy their benefits in full and generate more prospective parents.

Here are 7 ways to effectively manage your school marketing:

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Topics: Education, imageseven, Communication, Management, Marcom, School marketing strategy, School marketing

Managing a crisis at your school

Posted by Vanessa Reside

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: Education, imageseven, Communication, Strategy, Crisis management, Management, Marcom, Relationship marketing, Public relations, Customer service, Leadership, School marketing strategy, Messaging, School marketing

6 ways to escape a school crisis

Posted by Geoffrey Macadaeg

All schools are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled staff, from students with behavioral problems, or from disappointed parents. Wherever and whenever a crisis may appear, it’s always good to be prepared in addressing the crisis quickly to restore goodwill and retain your school’s reputation.

We often hear of horror stories of schools going through a crisis, and while some of them are doomed to fail in addressing their problems, other schools skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These schools are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with the people involved.

Here are 6 ways to escape a school crisis:

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Topics: Education, imageseven, Communication, Strategy, Crisis management, Management, Marcom, Relationship marketing, Public relations, Customer service, Leadership, School marketing strategy, Messaging, School marketing

7 ways to improve your school marketing management

Posted by John Igglesden

As marketers, we often consider ourselves, and even refer to ourselves, as creative. The type of person that is better at using their mind for the unoriginal and imaginative instead of the structured and predictable. However, as technology changes and our field develops, the role of the modern marketer changes, and change it has. The past decade has seen the rise of new and exciting martech (marketing technology) and the slow fall of traditional marketing techniques or, doing things the old way. These changes have seen some marketers become programmers, account managers, editors, analysts and most importantly, project managers. So how do you incorporate this new definition of the marketer to your school marketing role?

Here are 7 ways to improve your school marketing management:

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Topics: Education, imageseven, Communication, Management, Marcom, School marketing strategy, School marketing

School reputation and high morale: is there a link?

Posted by Tess Palmyre

The short answer is yes; your school’s reputation is directly linked to staff morale. We place so much importance on schools’ outside reputations, but what about their internal culture?

Imagine your school as a theatre production. There is a front-of-house component; in other words, what the community and parents see. Then there’s the backstage crew, namely teachers and behind-the-scenes staff. Now they’re just as important (if not more so) and a huge part of ensuring that the performance goes ahead without a hitch. Keeping both the visible and invisible staff happy (high morale) is crucial to a successful production (school reputation).

Analogies aside, here are six reasons why high staff morale is absolutely vital to your school’s reputation and overall success.

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Topics: Education, imageseven, Branding, Management, Relationship marketing, Culture, Customer service, Leadership, School marketing, School

The value of school marketing: Answers to our top 5 FAQs

Posted by Brock Ashton

Hands up all the school marketers who get bombarded with questions about their role everyday? It can be tough fielding questions about the value of school marketing to a range of people with different levels of vested interest.

Most schools realise the importance of great communications, and the need to market themselves to stand out in an increasingly competitive landscape. To meet these needs, most schools employ a full-time, dedicated marketing manager to handle the role.  

This role is often met with questions aplenty, from a range of stakeholders such as parents, teachers and even executive level staff.

With that in mind, here’s a list of the top 5 FAQs I get asked, and the responses that have proven to be most effective:

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Topics: Education, imageseven, Communication, Management, Marcom, School marketing strategy, School marketing, School

How to say no to the Headmaster

Posted by Suzanne Willcock

A quick question: How many emails are sitting in your inbox right now?

Let’s face it; all of us have way too much to do every day.

So, it’s 4.55 pm, you’ve just reviewed a report, organised a team professional development day and scheduled parent meetings. The Headmaster, a wry smile on his face, peeks around the corner of your office and asks for a quick meeting.

“Only take a minute!,” he says.

Your heart sinks …

You promised yourself you would get to the gym, mow the lawn when you get home, cook a roast dinner and help your daughter with her algebra assignment. Easy!

So, what do you do? Of course you smile sweetly, invite him in to take a seat, grit your teeth and pull out your (100 page) To Do list.

Seriously, what can you do in a situation like this? Here at imageseven the other day we were spit-balling this issue over morning tea, and here’s what we came up with

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Topics: Education, imageseven, Communication, School culture, Issue management, Management

Five tips to get the most out of your marketing agency

Posted by Laura Sheahan

Many clients work with an agency to get help with their marketing communications. Not only does an agency provide the support they need, but it also gives the client access to an entire marcoms team for any additional marketing expertise they may require.

Often, engaging an agency on an ongoing or retainer basis can be more cost effective than hiring additional in-house staff, and it also makes the fear of staff leaving redundant, because even if your marcom agency team changes, it is the responsibity of the agency to ensure you have the team and access to the expertise you require.

However, clients are often sceptical about engaging a marcom agency, which can be for a variety of reasons … either the client is unsure if a certain project or issue is within the agency's scope, they feel it’s going to cost a fortune, or they don’t even realise they could ask for assistance in the first place.

So today, I am here to tell you how you can make marcoms organisations work effectively for you to maximise your return on investment …

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Topics: Education, imageseven, Communication, Management, Marcom, Visual identity

How to stay focused during a brand crisis

Posted by Laura Sheahan

Even the best global brands have been through a crisis. Toyota recalled eight million Prius hybrid cars. Johnson & Johnson recalled 30 million packages of Tylenol after traces of cyanide were found. Tesco was hit particularly hard by the horsemeat scandal. Walmart was named America’s worst paying company and McDonald’s used its employee resource website McResourceLine to offer budget advice to its own struggling workers.

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Topics: Education, imageseven, Communication, Strategy, Positioning, Crisis management, Issue management, Management


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