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school marketing news

Managing a crisis at your school

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom, Customer service, Leadership, Management, Messaging, Public relations, Relationship marketing, Strategy

How to use market research for critical school marketing decisions

Posted by Vanessa Klomp on Tue, Mar 28, 2017

How do you make a major decision? For me, and most likely the majority of us, I find out the details and facts and then evaluate the pros and cons. I arrive at a decision based on what I discover.

In a similar way to making personal decisions, market research provides a process and basis to make critical marketing decisions. This is particularly important in this digital age where the marketing landscape is constantly changing. Market research is essential to your school and the long-term success of its brand.

Here's how to use market research for critical school marketing decisions:

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Topics: Education, imageseven, Communication, Marcom, Leadership, School marketing strategy, School marketing, School

6 ways to escape a school crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All schools are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled staff, from students with behavioral problems, or from disappointed parents. Wherever and whenever a crisis may appear, it’s always good to be prepared in addressing the crisis quickly to restore goodwill and retain your school’s reputation.

We often hear of horror stories of schools going through a crisis, and while some of them are doomed to fail in addressing their problems, other schools skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These schools are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with the people involved.

Here are 6 ways to escape a school crisis:

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom, Customer service, Leadership, Management, Messaging, Public relations, Relationship marketing, Strategy

Interview with Ian Thacker - Applying sports strategies to leadership [podcast]

Posted by Laura Sheahan on Wed, Feb 15, 2017

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Andrew interviews Ian Thacker, an elite sports and business coach, mentor and teacher. As the former director of ACE Cricket Coaching he has worked with many elite sports teams, independent schools and student athlete teams, applying sports strategies to leadership. They discuss the concept that character is the most important aspect of recruiting, training and mentoring; why simple, clear and concise communication is necessary for effective leadership and why dictatorial leadership is a thing of the past; and the importance of teamwork within marketing communities and the necessity of honest, caring feedback.

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Topics: Podcast, School marketing, Content marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Leadership

School reputation and high morale: is there a link?

Posted by Tess Palmyre on Thu, Feb 02, 2017

The short answer is yes; your school’s reputation is directly linked to staff morale. We place so much importance on schools’ outside reputations, but what about their internal culture?

Imagine your school as a theatre production. There is a front-of-house component; in other words, what the community and parents see. Then there’s the backstage crew, namely teachers and behind-the-scenes staff. Now they’re just as important (if not more so) and a huge part of ensuring that the performance goes ahead without a hitch. Keeping both the visible and invisible staff happy (high morale) is crucial to a successful production (school reputation).

Analogies aside, here are six reasons why high staff morale is absolutely vital to your school’s reputation and overall success.

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Topics: Education, imageseven, Branding, Culture, Leadership, Management, Relationship marketing, Customer service, School, School marketing

How to encourage your employees to become brand influencers

Posted by Jessica Compton on Sun, Jan 22, 2017

Knowing someone with the inside scoop who can tell you why the school they work for is the bee’s-knees can be an effective influencer. In fact, 49 percent of Twitter users rely on recommendations from influencers versus 56 percent of users relying on recommendations from friends. Most people have at least one social media account with an average of 250 followers. That may not be a large following compared to celebrities, but your staff are closely engaged in their communities and this can provide that added oomph to their story. All employees are effectively brand ambassadors, from the cleaners to the executives. They may not be aware of the influence they wield, but by educating and encouraging your teachers and administrative staff you are able to extend the reach of your brand and bring authenticity to your story.

Here are five ways to encourage your employees to become brand influencers:

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School, Culture, Branding, Content marketing, Inbound marketing, Leadership, Lead generation, Social media marketing, Storytelling

Interview with Howard Behar – Servant leadership in business [podcast]

Posted by Laura Sheahan on Wed, Nov 02, 2016

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Howard Behar, an author, speaker and advisor, and the former President of Starbucks North America and Starbucks International. Brad and Howard discuss servant leadership in business; servant leadership is a full-time position not a case by case thought process; the position of values in a company; how Howard went about building his people-centred culture at Starbucks; and Howard’s 6 P's.

Listen to the podcast

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Topics: School marketing strategy, School marketing, School Marketing Institute, Podcast, Communication, Marcom, imageseven, School, Education, Leadership

How to effectively communicate with parents

Posted by Laura Sheahan on Tue, Feb 23, 2016

Technology in the education world has rapidly developed with trends, software and social media constantly evolving. The question now is how does your school measure up? With prospective parents demanding a deeper level of engagement, it may be time to update and re-evaluate how effective your school is at communicating with its parents.

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Topics: Lead generation, Education, Inbound marketing, Website, imageseven, SEO, Branding, Communication, School culture, Marcom, Internal communication, Customer service, Leadership

A simple formula on how to approach the unknown in school marketing

Posted by Brad Entwistle on Sat, Feb 13, 2016

At some point in everyone's career, we have to work on a project that we know nothing about, and therefore aren't sure how to approach it

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Topics: Education, imageseven, Communication, School culture, Marcom, Leadership, School marketing strategy, School marketing, School

Podcast 49: interview with matt church – thought leadership

Posted by Fiona Hood on Wed, Dec 23, 2015

In this special edition, Brad interviews Matt Church, an Australian Speaker of the Year, author, leadership consultant, and thought leader.

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Topics: Education, imageseven, Communication, School culture, Marcom, School vision, Leadership, School marketing strategy, School marketing, School

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