<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=327555231022936&amp;ev=PageView&amp;noscript=1">
  • Keep up with the news

    Get the latest marketing news delivered to your inbox. Sign up to our free enewsletter.

    Sign up to our Newsletter

    Sign up to our free enewsletter
  • Manage your reputation

    We’ll show you how to build and preserve your brand's reputation.


    build and preserve your brand's reputation
  • Get the job done

    Save time by coordinating your marcom activities under one roof.

    learn more

    communications support program
  • Subscribe to our podcasts

    Listen to Brad and Scully’s insights into the world of marketing. Subscribe to our free podcasts.

    subscribe to our podcast

    Subscribe to our free podcasts
  • Get found online

    Learn how to get found online by people who are looking for the services you offer.

    Education Inbound Marketing

    get found online
  • It’s strategy first

    Never be lost for words again. Messaging that will help you grow.

    Education - Map

    key messaging
  • Websites that WORK for you

    Discover how to create websites that deliver results.

    Education WEP

    create websites that deliver results
  • The power to influence

    Does your visual identity help or hinder your growth?

    education - vip

    visual identity

school marketing news

5 ways how to get high quality leads for your school

Posted by Geoffrey Macadaeg on Tue, Jul 24, 2018

Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in order to deliver content to a wider number of prospects, hoping that more prospects will engage with them. This ‘casting a wider net’ strategy can overwhelm marketing efforts since it requires focusing on a larger group of people.

This approach may also dilute marketing initiatives since it requires marketers to design content to suit the common preferences of their leads. This will lead to less efficient school marketing and reduced conversions from leads to actual enrolments. Worse, this approach can backfire; prospects can become annoyed if they receive content that they’re not interested in.

Read More

Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, Analytics, Marketing automation, Messaging, Content marketing, SEO, Strategy, Online marketing, Lead generation, School marketing strategy

The uncomfortable truth about networking and how to get better

Posted by Suzanne Willcock on Thu, Jun 21, 2018

Does the thought of attending and networking at a major education conference fill you with anxiety? It probably depends on whether you fall into the introvert or extrovert personality type, but the uncomfortable truth is that even the most seasoned conference attendee can find the process of putting yourself ‘out there’ … #awkward. In an era where it’s never been easier to engage with people and build professional networks, does face-to-face networking still matter? If we assume that it does, how do you avoid the small talk, make meaningful connections, achieve personal growth and extract return on investment?

Read More

Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, School marketing, School, Digital marketing

How to create great landing pages that get results

Posted by Kristian Lawrence on Tue, Jun 12, 2018

A landing page can be any page on your website where visitors first ‘land’ after clicking through on a call-to-action. They are useful mechanisms for providing information and capturing leads, without the hassle of navigating your website. It allows you to directly support a specific goal by sending users to a dedicated page without the distractions of general web browsing.

Read More

Topics: Lead generation, Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, School marketing, School, Digital marketing

Summer Series - Conversion optimisation [podcast]

Posted by Laura Sheahan on Tue, Jan 09, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics; the differences that arise between the online feedback that consumers give and their actual online browsing habits; some different conversion optimisation tools that don’t always require large test sample sizes; and how low traffic websites can use conversion optimisation.

Listen to the podcast

Read More

Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Lead generation, Inbound marketing

When to send a school press release to get it published

Posted by Geoffrey Macadaeg on Tue, Oct 24, 2017

Identifying the right time to send your school press release to publishers is just as important as learning how to write it. Even if you have the most important news to share, your press release may not get published if you send it at the wrong time. There are dozens, if not hundreds, of newsworthy articles being submitted to journalists and editors everyday, and with this much material competing for limited space, you must learn when to send your press release so that it can stand out and get published right away.

Here's when to send a school press release to get it published:

Read More

Topics: Education, Strategy, Branding, Communication, Marcom, Public relations, imageseven, Lead generation, School marketing

How to encourage your employees to become brand influencers

Posted by Jessica Compton on Sun, Jan 22, 2017

Knowing someone with the inside scoop who can tell you why the school they work for is the bee’s-knees can be an effective influencer. In fact, 49 percent of Twitter users rely on recommendations from influencers versus 56 percent of users relying on recommendations from friends. Most people have at least one social media account with an average of 250 followers. That may not be a large following compared to celebrities, but your staff are closely engaged in their communities and this can provide that added oomph to their story. All employees are effectively brand ambassadors, from the cleaners to the executives. They may not be aware of the influence they wield, but by educating and encouraging your teachers and administrative staff you are able to extend the reach of your brand and bring authenticity to your story.

Here are five ways to encourage your employees to become brand influencers:

Read More

Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School, Culture, Branding, Content marketing, Inbound marketing, Leadership, Lead generation, Social media marketing, Storytelling

How inbound marketing for schools will change in 2017

Posted by Clare Ravasini on Sat, Dec 03, 2016

Times have changed. A decade ago schools had very different tactics to generate enrolments. The pushy ‘enrol now before you miss out’ approach just doesn’t cut it anymore. Nowadays, schools need to look to the future and build an inbound marketing strategy that will keep them ahead of the game.

Whether you’re already engaged in inbound marketing or not, here are the top 8 tips you need to know for 2017:

Read More

Topics: Inbound marketing, Social media, Content marketing, School marketing, School marketing strategy, Education, imageseven, Communication, Marcom, Lead generation

How to generate great content for your school

Posted by Clare Ravasini on Thu, Nov 03, 2016

Capturing hearts and minds with great content can be easier than you think. It just requires a well thought out editorial calendar and plan in place. We have explored three areas below to help you along your journey to generate great content for your school.

Read More

Topics: Content marketing, Content marketing distribution, Inbound marketing, Lead generation, School, Education, School marketing, School marketing strategy, Communication, Marcom

Learn how to nurture prospective parents

Posted by Vanessa Klomp on Tue, Aug 02, 2016

Earlier this year I bought a new car. I don’t know about you, but I don’t like to be pushed too quickly into buying something, particularly a ‘bigger’ item, like a car.

So when I read that an estimated 50 percent of leads who are qualified to buy are not ready to purchase, it immediately resonated with me (Gleanster Research). If you phone these leads and push them into making a decision straightaway, you’ll most probably lose them.

Read More

Topics: Education, Inbound marketing, Communication, School marketing strategy, School marketing, Content marketing, Relationship marketing, Lead generation, Marcom

How to effectively communicate with parents

Posted by Laura Sheahan on Tue, Feb 23, 2016

Technology in the education world has rapidly developed with trends, software and social media constantly evolving. The question now is how does your school measure up? With prospective parents demanding a deeper level of engagement, it may be time to update and re-evaluate how effective your school is at communicating with its parents.

Read More

Topics: Lead generation, Education, Inbound marketing, Website, imageseven, SEO, Branding, Communication, School culture, Marcom, Internal communication, Customer service, Leadership


subscribe to blog

How to build a school brand in this digital era

 School marketing institute


social media communications

Inbound marketing toolkit

See more ebooks ...


school marketing podcast


  School marketing institute

Sign up to SMC enews