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school marketing news

Ways to energise your school marketing team

Posted by Emily Newman on Thu, Sep 06, 2018

With so many schools offering first-class education, your school’s brand is your opportunity to differentiate your school from the crowd. It’s how you’re identified and remembered – It’s fundamental. But, who is responsible for maintaining your school’s brand, reputation and everything in between? Well, everyone contributes in some way, whether it be the quality of teaching, the principal’s involvement or the well-represented students. But, lets delve deeper.

Your school marketing team.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

The 7 benefits of keeping an editorial calendar for your school

Posted by Geoffrey Macadaeg on Thu, Feb 08, 2018

Benjamin Franklin supposedly once said, “If you fail to plan, you are planning to fail.” His advice is especially true in the field of marketing, where the development of activities and publication of content can make or break any institution. Organising marketing ideas into a consistent and thorough course of action is an essential skill for marketers to succeed in any industry.

One of the most indispensable tools in organising your marketing efforts for your school is the editorial calendar. An editorial calendar serves as your reference guide for both completed projects and works in progress. By creating an editorial calendar and adhering to your schedule, you and your team can become more efficient in developing high-quality and relevant content.

Here are some of the benefits of keeping an editorial calendar for your school:

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Topics: imageseven, Communication, Strategy, Copywriting, Marcom, Internal communication, School marketing strategy, School marketing

How to meet deadlines in five simple steps

Posted by Caitlin Quartermaine on Thu, Nov 16, 2017

In the world of school marketing, it is not uncommon to be inundated with multiple deadlines at once. Something always seems to ‘pop up’ unexpectedly that demands urgent attention.

Here is how to meet deadlines in five simple steps:

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

Why it’s smart to set realistic and achievable goals

Posted by Kate Chesson on Tue, Nov 14, 2017

So you’re almost at the finish line – the end of another busy school year. You’ve worked incredibly hard, but might feel like you haven’t really got anywhere.

As a school marketer, it can feel like you’re on a treadmill from the next event, to the next publication, to the next story or post.

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

Mid-year motivation: How to boost your staff’s enthusiasm

Posted by Caitlin Quartermaine on Tue, Jul 11, 2017

It’s very common for schools to experience a mid-year slump in staff morale. The first two terms of the year are filled with events, teaching, reports, excursions and assessments, and staff can be left feeling worn out and under-appreciated.

It has been proven that happy employees are more productive. Staff who feel valued and appreciated are also more likely to be loyal to your school.

There are hundreds of ways you can boost your staff’s enthusiasm. Here are our top 5 recommendations:

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

Effective ways to engage your staff as brand influencers

Posted by Vanessa Reside on Fri, Mar 03, 2017

Within a school context, brand influencers are the teachers and parents who advocate for you. They promote your expertise and provide trusted information about your school. They influence people’s thoughts and feelings, therefore acting as your school’s brand influencers and loyal ambassadors.

How often do you sit down and think about your brand influencers?

Who are they?

Do you actively engage your staff as brand influencers?

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Topics: Education, Social media, imageseven, Communication, Online marketing, Marcom, Social media marketing, School marketing strategy, School marketing, Internal communication, Messaging, Relationship marketing

3 habits of the contemporary school marketer

Posted by John Igglesden on Sun, Oct 02, 2016

The role of a marketer has changed drastically since the days of Don Draper and Mad Men. Although this is true, ask a member of the public what a marketer does and you are likely to get an answer that hasn’t been correct for as long as Don has been retired. The famous ad men of the fifties and sixties may have set the stereotype for a marketer, but what does the contemporary marketer look like today? There are many different marketing roles across many different industries. Whether you are the lone school marketer working from half a desk or leading a big in-house marketing team, these three elements will be important. Here are three habits of the contemporary school marketer.

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Topics: Communication, Culture, Education, imageseven, Internal communication, Marcom, Public relations, School, School culture, School marketing, School Marketing Institute, School marketing strategy, School vision, Strategy

How to use storytelling at your school

Posted by John Igglesden on Tue, Sep 27, 2016

Storytelling is an integral part of life. We love to tell and listen to stories whether it be a short anecdote or a three-hour blockbuster movie. We have communicated through stories since we could talk so it makes sense that it should be part of communication.

Storytelling helps to connect the storyteller and the listeners to a story in an emotional way.

So how do you harness the power of storytelling at your school?

Here are three things you should understand:

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Topics: School marketing, School marketing strategy, Education, imageseven, Communication, Internal communication, School culture, Marcom, Copywriting, School, Storytelling

Interview with Adam Voigt – strong school culture [podcast]

Posted by Laura Sheahan on Wed, Sep 21, 2016

Brad interviews Adam Voigt, a speaker, coach and author that focuses on school culture. Adam and Brad discuss the definition of culture within a school and how school marketers can help move their schools toward a healthy culture; the role of emotion in the buyer process and how this effects prospective parents’ decisions; what it means to have a strong school culture; and how different teams in the same organisation can have different cultures. 

Listen to the podcast

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Topics: School marketing strategy, School marketing, Marcom, Blogging, Communication, imageseven, School, Education, Culture, School culture, Internal communication

Learn how to plan like a pro

Posted by Delora Chi on Thu, Jul 14, 2016

Behind every successful project is a plan.

Planning provides a clear direction and structure to achieve project delivery and also prompts you to consider risks, so you are prepared for the things that could go wrong.

And whilst it might seem like a fairly straightforward task, the following tips will help elevate your project planning and appropriate it for education marketing in the 21st century.

Here are our top 3 recommendations of how to plan like a pro:

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Topics: Education, School marketing strategy, School marketing, Marcom, Communication, imageseven, Culture, Internal communication

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