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school marketing news

Essential pointers to improve your school website layout

Posted by Geoffrey Macadaeg on Tue, Nov 13, 2018

Have you ever visited a website that looks so messy that you suddenly have the urge to hit Alt + F4? There's a bunch of horribly done websites out there and we surely don't want our school websites to join that list and become the ire of our prospective parents and students.

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Topics: SEO, School website, Website, Inbound marketing, School marketing, School marketing strategy, imageseven, Communication, Education

How to diversify your school blog entries to captivate your readers

Posted by Geoffrey Macadaeg on Wed, Oct 24, 2018

Writing for your school blog can really get tough sometimes.

Aside from the occasional writer's block, one of the main challenges school marketers often get worried about is keeping school blog subscribers interested. If your blog entries are not interesting enough, or if they all look the same to your readers, you might face a sudden drop in readership due to unsubscribes.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

5 reasons why school webinars work

Posted by Gilbert Siahaan on Thu, Oct 18, 2018

Webinars are used to deliver seminar-style content through an online platform. The purpose of a webinar is to present a topic that is relevant and engaging for the intended audience. Webinar formats can vary from being a one-way pre-recorded video or an interactive session where hosts and viewers can respond in real time. Even today, webinars are proven to be a very helpful tool in school marketing. Here are some of the reasons why school webinars work.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

Where your audience is hanging out on social media

Posted by Bart Caylor on Mon, Oct 01, 2018

If your marketing messages aren’t reaching people, they aren’t working. Here’s how to ensure your messages on social media are getting where the people are.

In vast areas with little rainfall, like much of Africa, it’s amazing what happens when you put a little water out there. Water brings animals of all kinds together.

(Here’s a cool live camera feed of a watering hole in Africa.)

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

Characteristics of copywriting for education marketing

Posted by Bart Caylor on Wed, Sep 26, 2018

Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like.

Copywriting shares a lot in common with content writing. It’s airy, conversational, and informal. But the main distinction is in their objectives.

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Topics: Blogging, Strategy, Communication, Inbound marketing, School, School marketing, Education, imageseven, Marcom

3 essential Google Analytics reports for your school website

Posted by Geoffrey Macadaeg on Tue, Sep 25, 2018

When it comes to collecting insights from your school website, there is nothing more convenient and efficient than using Google Analytics. Google Analytics is a free web analytics service that allows you to see the historical data of your visitors’ behaviour whenever they access your school website. It is a valuable tool that can help you attract more website traffic, make your viewers stay longer and get more leads through online registrations.

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Topics: Content marketing, School marketing, School marketing strategy, School, Google Analytics, Inbound marketing, imageseven, Communication, Marcom, Education

How to build a thorough social media policy

Posted by Sebastian Wattam on Thu, Sep 20, 2018

We’ve written plenty on Social Media use within schools but seldom detailed the policy surrounding its usage and implementation. This information may be covered in a standalone Social Media Policy or as a section within an overarching School Communications Policy. Either way, it’s crucial to plainly spell out the dos and don’ts of social media use, by staff and students alike, at your school so you can avoid incidents like this.

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Topics: Education, Inbound marketing, Website, imageseven, Communication, Marcom, School website, Social media, Social media marketing, Social media management, Analytics

Content curation for school marketing: 13 valuable facts

Posted by Bart Caylor on Mon, Sep 03, 2018

How do the best school marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.

The surest way to build brand awareness and stay top of mind is to continually publish high-quality content across all of your marketing channels.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

Improve your school website with these fresh content ideas

Posted by Bart Caylor on Wed, Aug 22, 2018

Irresistible content is the cornerstone of any school marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, Digital marketing, Online marketing, School website, Website, Blogging

How to create a visual style guide for your school brand

Posted by Sebastian Wattam on Thu, Aug 16, 2018

When I was in high school I read a book called How to be Cool by Will Smith. Not that one, this one. At the age of 16, it got me thinking about the importance of physical appearance. On a daily basis, our appearance — or in marketing terms, our visual brand identity — is largely what people use to shape their foundational judgement. Similarly, the purpose and necessity of a style guide for your school will prove effective in ensuring all communications support your school’s objectives and mitigating any misguided or ill-informed judgements of your school or its educational offering. At 16, I bought a hair straightener, a pair of skinny jeans, and some black nail polish. Don’t judge, I did read a book about being cool.

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Topics: Education, imageseven, Communication, Copywriting, Marcom, Branding, Inbound marketing, Messaging, Online marketing, School marketing, School marketing strategy

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