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school marketing news

How your school will benefit from using personas

Posted by Geoffrey Macadaeg on Wed, Dec 26, 2018

It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to your target audience. In fact, personas are an integral part of any marketing strategy because they serve as reference points to your marketing objectives. They are bridges between your goals and your prospective parents as they offer essential information that affect every step of your marketing strategy. Without personas, you are more likely to revert to creating content around what you know best instead of what your prospective parents are actively seeking.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Content marketing, Digital communication trends, Digital marketing, Messaging, Online marketing, Strategy, Creating buyer personas

The critical KPIs of school content marketing

Posted by Gilbert Siahaan on Thu, Dec 20, 2018

A key performance indicator (KPI) is a measurable value that is used to judge how effective an organisation is at achieving key objectives. Organisations use KPIs to evaluate their success at reaching targets. KPIs are important in the world of content marketing so that we can measure the effectiveness of what we produce. We’ve put together a list of some of the critical KPIs of school content marketing.

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Topics: Social media, Social media marketing, Education, School, School marketing, School marketing strategy, imageseven, Communication, Marcom, Inbound marketing, Website, Strategy, Online marketing, Positioning, Digital marketing

A special SMC announcement for 2019 [podcast]

Posted by Geoffrey Macadaeg on Wed, Dec 12, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, Charlie Maughan, regarding what’s in store for SMC in 2019. They conclude the episode with an invitation to join the School Marketing Journal (SMJ) subscriber list.

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Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

How to write blog school titles that get results

Posted by Clare Ravasini on Tue, Dec 11, 2018

"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." David Ogilvy said this in his book, Confessions of an Advertising Man, in 1963. David, one of the world’s most famous ad men, knew the importance of a great headline and how to hook an audience.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

Looking ahead: Your school marketing plan for 2019

Posted by Bart Caylor on Thu, Dec 06, 2018

For many businesses and households, it’s time to start looking ahead to a new year. But for those of us in enrolment marketing, we’re in the middle of our academic year.

Time to take a look at our progress over the last six months … and begin preparations for next fall.

I know you’re busy with so many other priorities, and there are always fires that need to be stomped out. But you can only position yourself for enrolment marketing success by having a well-devised school marketing plan.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Content marketing

How topic clusters can improve your content marketing strategy

Posted by Kristian Lawrence on Mon, Dec 03, 2018

Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation (SEO). Nowadays search engines are taking a much more human approach to search results, using machine learning and artificial intelligence to read web pages and gauge the topic and quality of the writing. It is because of this that a scattergun approach to blogging is inefficient, ineffective and more work than a strategy based on topic clusters. Find out how you can use topic clusters to improve your school’s content marketing efforts below.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, SEO, Messaging, Blogging, Inbound marketing

Driving your audience to share content [podcast]

Posted by Geoffrey Macadaeg on Wed, Nov 28, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Show notes

Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and three key challenges that school marketers must address. This week’s school marketing example: Video Creators CEO, Tim Schmoyer advises how to build a loyal YouTube audience. The rants and raves segment looks at inspiring words from several content marketing experts.

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Episode links

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication

How to maximise your school’s social media during the Christmas break

Posted by Emily Newman on Wed, Nov 28, 2018

The last day of the school term is approaching and you can almost smell the Christmas festivities … a wonderful, exciting and relieving feeling, right? Finally, a well-deserved break for everyone.

But not for social media.

Social media never sleeps.

Don’t neglect your school’s social media during the holiday break.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing, Social media

The best way to start your 2019 school marketing plan

Posted by Bart Caylor on Tue, Nov 27, 2018

With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back.

Maybe you’ve got your new budget all set and approved. Perhaps you’re a go-getter who likes to get a head start on planning.

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Topics: Content marketing, imageseven, Marcom, Strategy, Education, Marketing automation, School marketing, School marketing strategy

How to use video to improve your school marketing

Posted by Gilbert Siahaan on Thu, Nov 22, 2018

Videos are one of the greatest tools a school marketer has. Videos are engaging, with Facebook reportedly receiving eight billion video views per day; they are easier to digest than long pieces of text; and they are personable, helping you to build a stronger trust between your school and your audience.

Here are ways how to use video to improve your school marketing.

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Topics: Education, imageseven, Branding, Communication, Online marketing, School culture, video, School marketing, School website, Digital communication trends, School marketing strategy, Visual identity, Website, Inbound marketing

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