Social media is a very valuable tool for school marketing, and it would be unwise to overlook its functions and benefits. Its reach is far wider than traditional media and you can use it as a very cost-effective promotional tool. Additionally, it can be used in conjunction with your school marketing activities, like events to invite more prospects and get more visibility in the school community.Read More
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Brad and Scully discuss putting marketing research in context and the process for good marketing research. In addition, they examine nine questions to ask before creating another social media account; and what it takes to reach the ‘tipping point’ for viral content. This episode’s commonly asked school marketing question looks at how to garner interest for your next event. This week’s school marketing example: employer marketing and marketing to potential employees. The rants and raves segment looks at a host of new tools Instagram are releasing.Read More
Most of us all know the benefits a well-run event can provide your school – they can help build community, increase your school’s profile and they can even increase enrolments. Events can contribute to your school’s marketing efforts, even if indirectly.
The problem, however, with most school events is that the person running them, either a staff member or parent volunteer, often has no experience in event planning and management – and with no experience, most events are doomed right from the start. But they don’t have to be!
So, how can you plan an event to remember?Read More
In a recent SMC podcast, Brad and I discussed 16 tips for an open day to remember. An article written by our friends at Marketing Advice for Schools in the UK that looks at the importance of an open day and advice on how to improve the parent experience.
In this blog, we look at how to promote your next open day.
Here are our 5 steps:Read More
The success of an event can be measured in many ways. Personally, I like to look at how memorable an event was.
A memorable event will keep parents talking, raise awareness for your school and garner interest for your next event. Of course, your event should be memorable for the right reasons. Guests should leave your event commenting on how smoothly it ran and how entertaining it was, not gossiping about the absent guest of honour or the terrible food!
And the secret to getting it right is simple … planning and execution.Read More
In my last post, I spoke about using social media to drive attendance at events. Events are about socialising so it makes sense to use social media to be … social. Using social networks provides opportunity for conversation and to demonstrate your school's personality.
It’s one of the few channels that allows for one on one communication and it also serves as a retention tool. By creating compelling content that your event attendees will find interesting and posting it on social media, your school's Facebook and Twitter page can become an effective part of your broader event marketing strategy.Read More
Hosting successful events requires careful planning, considered promotion and flawless execution. Many people get stuck on planning, putting all their efforts into organisation. While this is a necessary evil (let’s face it, it’s an arduous process), promoting an event should not be an afterthought.
Growth in digital technology has meant that event promotion no longer needs to be a costly exercise. The reach that social media allows is far greater than any traditional media and comes at a fraction of the cost.
Tools are also available to allow you to target a specific audience by demographic, meaning there’s less wastage.Read More
Getting your message through to a busy parent is difficult at the best of times. Getting them to attend an on-site school event can be nearly impossible.
Here’s a few ideas ...Read More