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school marketing news

Do school newsletters really work?

Posted by Shelley Garcia-Webb

As a marketing professional, I am frequently faced with questions from school principals concerning the validity of the school enewsletter. School principals want to know if this is a worthwhile communication tool. Is it working? Are people reading it?

I would argue that if you don’t know whether or not your current parents are reading your school newsletter; how much time they spend reading it; and which articles are of most interest to them — then you’re doing it wrong.

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Topics: Enewsletter, Email marketing, Education, imageseven, Communication, Marcom

Five simple tips for your school's next email communication

Posted by Andrew Sculthorpe

In this week's podcast, Brad and I discuss five tips for email communications; a change to Google’s search algorithm focusing on mobile; how to ask for testimonials; two popular videos produced by Hootsuite and Eton; and are school expos dead?

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Topics: Enewsletter, Email marketing, imageseven, Communication, Podcast, Marcom

Seven tips for creating enewsletters people will take notice of

Posted by Suzanne Willcock

You’ve read it here before, but I’ll say it again, the days of ‘batch and blast’ emails are over. When it comes to enewsletters, schools need to go beyond simply pushing out information, and start producing content that is personalised to each and every person in your school community. And because of the highly relational nature of schools, you have a truly exciting opportunity to create enewsletters that will engage and delight the parents and carers in your school every week.

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Topics: Enewsletter, Education, imageseven, Communication, Marcom

Email marketing: quick tips for schools

Posted by Brad Entwistle

Sending an email newsletter is simple. Compose it, copy in your list and then hit the send button.

If only life were that simple. The ever evolving email marketing landscape has communicators struggling to overcome the same issues direct marketers have struggled with for decades.

Getting your email delivered into an inbox, opened and read is not a hit and miss affair ... it is a science where the combination of experience, technical comprehension and a good understanding of ‘the numbers’ create successful communication. And that’s all before you can start to construct the words, images and design that create good communications.

With all that trouble, why would you even bother with email as a marketing communication tool?

Well, quite simply, it works. It works in the same way that direct mail ‘works’ - there is a large wastage factor but the return on investment is positive.

Here’s three concepts that you need to know about:

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Topics: Enewsletter, Email marketing, imageseven, Communication, Marcom

Email jargon you need to know

Posted by Brad Entwistle

Many of imageseven’s clients have recognised the value of email marketing (such as newsletters) and regularly contacting their school communities and prospective parents with valuable information. Once a campaign has been sent, a report is provided to show our clients which emails were opened, if any email addresses bounced and if so, why. A lot of tricky terminology goes hand-in-hand with these reports and it’s good to know — whether you’re the sender or receiver — what these mean.

We have selected a few key terms which are handy for you to know and understand. Please do note that this is not an exhaustive list and could easily be much longer

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Topics: Enewsletter, Email marketing, Lead generation, Education, Inbound marketing, imageseven, Branding, Communication, Online marketing

What impression does your school leave with prospective parents?

Posted by Celina Farrell

All my life I’ve been told not to judge a book by its cover. This English idiom is a metaphorical phrase which means "you shouldn't prejudge the worth or value of something by its outward appearance alone". But I do. And I’m not alone. The reality is most people do judge a book by its cover.

The impressions we make, as individuals and organisations, are powerful statements that shape how we are perceived by others. Everything we say and do says something about who we are. In other words, everything your school says and does, every newsletter, email and note home from the teacher, your website and prospectus, all make a brand impression about your school.

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Topics: Enewsletter, Lead generation, Education, imageseven, Branding, Communication, Strategy, Online marketing, Copywriting, Visual identity, Newsletter

How to get your enewsletter delivered, opened and shared

Posted by Celina Farrell

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant and engaging readers have advanced.

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Topics: Enewsletter, Email marketing, Education, Inbound marketing, imageseven, Communication, Newsletter

Don’t click send! Five email marketing mistakes you might be making

Posted by Celina Farrell

Email might not be as shiny as social media and other emerging marketing channels, but it's still arguably the most powerful marketing tool around.

Read More

Topics: Enewsletter, Email marketing, Education, Communication


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