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school marketing news

Email is still king [podcast]

Posted by John Igglesden on Thu, Jul 26, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the strength of email in marketing
  • the difference between an editorial calendar and a marketing strategy
  • how to build brand in the digital age
  • using video in social media
  • socially conscious advertising from Stabilo highlighters
  • four inspiring leaders.

Listen to the podcast


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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, Content marketing, Email marketing

Email marketing metrics: what results to look at

Posted by Sarah Millinson on Thu, Jan 25, 2018

School marketers spend valuable time writing, proofing and designing email campaigns to engage their clients. Once you have hit ‘send’ on the email campaign, it’s easy to think that the job’s done. However, it’s vital to take time to review and analyse the effectiveness of each campaign to ensure that it has been successful and to determine what improvements you can make to improve future campaigns.

School marketers, here are our top 5 email marketing metrics to help you measure the success of your email marketing campaign:

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Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

3 ways to avoid school communication mishaps

Posted by Geoffrey Macadaeg on Thu, Dec 28, 2017

We’ve witnessed a lot of embarrassing, and possibly career-ending, social media fails over the past few months. While most of them were attributed to carelessness and lack of supervision, some of these mishaps stemmed from well-intended ideas that just didn’t work out as planned. Whatever the reasons may be, these mishaps shared the same swift, relentless upheaval from the social media community, oftentimes with the uproar spilling to mainstream media.

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Topics: Email marketing, Education, imageseven, Communication, Marcom

Tools to develop the email marketing at your school

Posted by John Igglesden on Sun, Jul 16, 2017

Despite conflicting theories, email is still one of the most effective ways to market to your parent audience. Your email subscriber list is a valuable resource that can easily be under-utilised or even damaging if you are sending emails that are unappealing or badly optimised. Alternatively, your email list could help advertise your school and expand your parent audience at a fraction of the price of many traditional marketing methods.

Here are three tool to develop the email marketing your school's and three tools to develop project management at your school.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, Email marketing, Content marketing

5 ways to improve the visual content of your school emails

Posted by John Igglesden on Thu, Apr 06, 2017

Email is still one of the most widespread mediums for marketing. Every day I open my inbox to find a plethora of different marketing newsletters from thought leaders in our industry and I wouldn’t have it any other way. A daily delivery of the latest blogs, articles, videos and other great content delivered right to my door. Now let’s be honest, I don’t read every blog on every email because I’ve got work to do, but I know I am always drawn to the emails that have attractive design and engaging visuals. With that in mind, you need to consider how to make our emails as visually appealing as possible, so when they are opened, they stay open.

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, Content marketing, Email marketing

The inbound marketing mistakes that school marketers make

Posted by Bart Caylor on Tue, Jun 21, 2016

So you’re interested in inbound marketing for education?

And the headline has you intrigued? Good. 

The 11 biggest inbound marketing mistakes that schools make are: 

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Topics: School marketing, School marketing strategy, Inbound marketing, Communication, Marcom, Email marketing, imageseven, Education

How to create powerful email marketing campaigns

Posted by Clare Ravasini on Tue, Jun 14, 2016

It’s more important than ever to set objectives for your email marketing campaigns, yet surprisingly, many schools simply push out content for the sake of saying something, without actually stopping to think about why they are saying it. If this sounds like your school, then this blog is for you.

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Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, School marketing

Discover how to create successful email campaigns

Posted by Caitlin Quartermaine on Thu, Jun 02, 2016

According to MarketingSherpa, 72 percent of people preferred emails as their way of receiving promotional messages. Every day we receive multiple emails of this nature so it’s important to put your school’s best foot forward in your communications. Send parents an interesting email that stands out and is worthy of their time.

Here are our 5 recommendations on how to create successful email marketing campaigns:

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Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

How to really engage with parents

Posted by Brad Entwistle on Sun, Mar 06, 2016

In a recent podcast, Andrew and I discussed a recent imageseven blog entitled How to effectively communicate with parents where we outline the need for schools to plan their communications. The issue came to our attention again when a school sent a family 72 communications in one week.

So today we ask, how do we, as a school, really engage with parents without bombarding them?

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Topics: Email marketing, Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, School

What your school's 2016 newsletter resolutions should be

Posted by Melinda Webster on Thu, Dec 17, 2015

A new year brings the opportunity for change. It’s the perfect time to shake things up and think about refreshing your strategies. Staff and parents often have mixed opinions about the effectiveness of school newsletters, based on their personal experiences, so now is the time to implement a fail-proof strategy.

Newsletters themselves have come a long way, as has the way in which we receive information. Teachers no longer have to watch on anxiously as students stuff them to the bottom of school bags or fold them into paper planes as they run out the door, banishing important information for parents into the abyss. Here are four simple steps you can take to create an effective newsletter strategy for 2016:

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Topics: Enewsletter, Email marketing, Education, imageseven, Communication, Marcom, Newsletter, School marketing strategy, School marketing, School

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