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school marketing news

How your school will benefit from using personas

Posted by Geoffrey Macadaeg on Wed, Dec 26, 2018

It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to your target audience. In fact, personas are an integral part of any marketing strategy because they serve as reference points to your marketing objectives. They are bridges between your goals and your prospective parents as they offer essential information that affect every step of your marketing strategy. Without personas, you are more likely to revert to creating content around what you know best instead of what your prospective parents are actively seeking.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Online marketing, Marcom, Digital marketing, Creating buyer personas, School marketing strategy, Digital communication trends, Content marketing, Messaging, School marketing, School

The critical KPIs of school content marketing

Posted by Gilbert Siahaan on Thu, Dec 20, 2018

A key performance indicator (KPI) is a measurable value that is used to judge how effective an organisation is at achieving key objectives. Organisations use KPIs to evaluate their success at reaching targets. KPIs are important in the world of content marketing so that we can measure the effectiveness of what we produce. We’ve put together a list of some of the critical KPIs of school content marketing.

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Topics: Education, Inbound marketing, Social media, Website, imageseven, Communication, Strategy, Online marketing, Positioning, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

How topic clusters can improve your content marketing strategy

Posted by Kristian Lawrence on Mon, Dec 03, 2018

Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation (SEO). Nowadays search engines are taking a much more human approach to search results, using machine learning and artificial intelligence to read web pages and gauge the topic and quality of the writing. It is because of this that a scattergun approach to blogging is inefficient, ineffective and more work than a strategy based on topic clusters. Find out how you can use topic clusters to improve your school’s content marketing efforts below.

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Topics: Education, Inbound marketing, imageseven, SEO, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, School marketing strategy, Messaging, School marketing, School, Blogging

How to maximise your school’s social media during the Christmas break

Posted by Emily Newman on Wed, Nov 28, 2018

The last day of the school term is approaching and you can almost smell the Christmas festivities … a wonderful, exciting and relieving feeling, right? Finally, a well-deserved break for everyone.

But not for social media.

Social media never sleeps.

Don’t neglect your school’s social media during the holiday break.

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Topics: Education, Social media, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

10 useful tips for your school social media

Posted by Bart Caylor on Mon, Nov 05, 2018

Social media marketing is an absolute must to establish your school brand’s authority and authenticity. Here are some helpful tips to ramp up your school social media strategy.

Being successful at school social media requires more thought and planning than most people think. Just because a college, university or independent school is an institution with young people, that doesn’t mean it will naturally be effective at social media marketing.

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Topics: Education, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

5 reasons why school webinars work

Posted by Gilbert Siahaan on Thu, Oct 18, 2018

Webinars are used to deliver seminar-style content through an online platform. The purpose of a webinar is to present a topic that is relevant and engaging for the intended audience. Webinar formats can vary from being a one-way pre-recorded video or an interactive session where hosts and viewers can respond in real time. Even today, webinars are proven to be a very helpful tool in school marketing. Here are some of the reasons why school webinars work.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

How to choose the right social media channels for your school

Posted by Charlie Maughan on Tue, Oct 09, 2018

Likes, shares, comments … sometimes choosing whether to retweet or hashtag can be a very daunting prospect. When combined with the typical time pressures that School Marketers face, it’s not surprising that communications are often delivered haphazardly across multiple Social Media channels. However, Social Media is not going anywhere, and it is becoming an increasingly integral part of schools’ marketing and communications strategies.

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Topics: Education, imageseven, Communication, Strategy, Online marketing, Copywriting, Marcom, Digital marketing, Social media marketing, School marketing strategy, School marketing, School

Content curation for school marketing: 13 valuable facts

Posted by Bart Caylor on Mon, Sep 03, 2018

How do the best school marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.

The surest way to build brand awareness and stay top of mind is to continually publish high-quality content across all of your marketing channels.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

Improve your school website with these fresh content ideas

Posted by Bart Caylor on Wed, Aug 22, 2018

Irresistible content is the cornerstone of any school marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

How to develop high-converting school marketing content

Posted by Frazer Woodhead on Tue, Aug 07, 2018

It’s nothing new – the internet is the ultimate battleground in the fight for our attention. How to develop high-conversion content as a marketer requires tactical effort and an overall strategy. You must produce a varied content offering.

Over 15,000,000 blogs are posted each day, and 300,000 videos are uploaded to YouTube each day.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

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