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school marketing news

5 reasons why school webinars work

Posted by Gilbert Siahaan on Thu, Oct 18, 2018

Webinars are used to deliver seminar-style content through an online platform. The purpose of a webinar is to present a topic that is relevant and engaging for the intended audience. Webinar formats can vary from being a one-way pre-recorded video or an interactive session where hosts and viewers can respond in real time. Even today, webinars are proven to be a very helpful tool in school marketing. Here are some of the reasons why school webinars work.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

15 symptoms of a 'sick' school website [part 2]

Posted by Bart Caylor on Mon, Aug 06, 2018

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website?

If it is, I highly recommend that you correct the performance issues you see in your education website as soon as possible. It’s not a question of if they will visit your site, it’s when.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

15 symptoms of a 'sick' school website [part 1]

Posted by Bart Caylor on Wed, Jul 25, 2018

How do you know when you need to revamp your school website? Here are 15 symptoms of a poorly performing school website.

Your school website should be the heart of your digital marketing strategy.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

Reliable ways to improve your school website security

Posted by Kristian Lawrence on Thu, Apr 19, 2018

Your school’s website has become an integral part of the school machine. It provides easy access to information for prospective parents, even allowing them to initiate the enrolment process. It is also a hub for current parents to access information and online student services.

A security breach could end up in a variety of ways, including vandalism, the theft of personal data or general down time. The time required to restore a website results in down time, which cuts off current and prospective parents from accessing the information they require. That’s why website security is so important.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

Refreshing your website? 5 things you need to prioritise

Posted by Vanessa Klomp on Tue, Nov 07, 2017

Spring has sprung! I love a good spring clean. It can be incredibly satisfying when everything has been decluttered and easy to access.

A spring clean doesn’t need to be limited to your home. The concept can also be applied to your school’s website. Just as a spring clean at home makes everything easier to find and more pleasant to be in, the same can be said for refreshing your website. When is the last time you did an audit and spring clean of your website’s content? Like at home, it can be very helpful to do this on a regular basis.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

5 factors you need to consider when redesigning your school logo

Posted by John Igglesden on Thu, Oct 19, 2017

So you have decided that it is time for your school to rebrand. You want to signal a change to the marketplace and you understand all the elements required to completely rebrand your school. It is at this point you arrive at the fun part, redesigning your logo, but where to start? As with many design projects, the possibilities are endless, so having some simple rules to follow can be very helpful.

Here are 5 factors you need to consider when redesigning your school logo.

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Topics: Education, imageseven, Communication, Marcom, School marketing strategy, School marketing, design

How to turn casual website visitors into followers

Posted by Shelley Garcia-Webb on Tue, Sep 26, 2017

Website visits are no longer key performance indicators of marketing success. It’s not enough to simply measure how many hits your site gets. We now need to look at ways to turn casual website visitors into followers. Creating relevant content and maintaining a strong social media presence have never been more important.

Research conducted by Hubspot shows that websites that create a lot of content, build active social media profiles and blog regularly are more successful.

Converting visitors to followers is critical to your school’s marketing success. Here are five ways to turn casual website visitors into followers:

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

How to convert website visitors to followers

Posted by Caitlin Quartermaine on Tue, Sep 12, 2017

Visitors can find themselves on your school’s website through a variety of channels – through social media, internal links on another website, organic searches via Google or by directly entering your website URL. To turn these visitors into followers of your school, it’s important that you engage with them and collect information required to nurture your relationship going forward.

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

The 4 step solution: have your parents recommend your school

Posted by Delora Chi on Tue, Aug 22, 2017

Social media ratings, word of mouth reviews and any other references to your school from current or past parents carry, by far, so much more weight when choosing a school compared to glossy websites and bus shelter advertisements.

Today’s prospective parents are screaming for authenticity and a community who will recommend your school is a marketing goldmine.

Brand advocates converted from current or past parents are real people that know the ins and outs of your school and can provide insights into the day-to-day experience. They are a credible, as well as a relatable, source of information and it’s these two qualities that prospective parents trust now more than ever.

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Topics: imageseven, Visual identity, Marcom, School marketing, Branding, brand perception, Education, Communication, School marketing strategy, design, School

How to determine if your school website needs an overhaul

Posted by Bart Caylor on Tue, May 16, 2017

Keeping your school website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers concerning their education needs. But every now and then, you’ve got to consider the overall condition of your website because you just might need to determine if your school website needs an overhaul.

Sometimes, all you need is a few tweaks to get it back on track. but other times you need a complete overhaul.

A complete website overhaul can give your digital marketing strategy a new lease on life…

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Inbound marketing, Branding, Content marketing, design, Digital marketing, Online marketing, School website, Website

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