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school marketing news

Managing a crisis at your school

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom, Customer service, Leadership, Management, Messaging, Public relations, Relationship marketing, Strategy

How to improve your school marketing with parent feedback

Posted by Tess Palmyre on Sat, Apr 01, 2017

The fastest way to lose a prospective parent is to treat them badly. In fact, over 70 percent of customers say they leave a company because of how they were treated. So it’s safe to say that using feedback to improve customer experience is important. But do you know how to get the most mileage out of the gold nuggets gained from customer feedback?

Here are some practical tips on how to improve your school marketing with parent feedback.

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Topics: imageseven, Relationship marketing, Customer service, School marketing, smc, School marketing strategy, Communication, Marcom, Education

6 ways to escape a school crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All schools are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled staff, from students with behavioral problems, or from disappointed parents. Wherever and whenever a crisis may appear, it’s always good to be prepared in addressing the crisis quickly to restore goodwill and retain your school’s reputation.

We often hear of horror stories of schools going through a crisis, and while some of them are doomed to fail in addressing their problems, other schools skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These schools are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with the people involved.

Here are 6 ways to escape a school crisis:

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom, Customer service, Leadership, Management, Messaging, Public relations, Relationship marketing, Strategy

Learn to stay relevant to your school's audience

Posted by Tess Palmyre on Thu, Mar 02, 2017

We get so caught up in promoting our schools that it’s easy to forget about the parents we need to connect with.

‘Megaphone’ style advertising may have worked in Mad Men days, but the world has moved on. In short, long-term success hangs on how long you stay relevant to your school's audience. Here are six things to do to keep you on track.

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Topics: Education, imageseven, Branding, Relationship marketing, Customer service, School, School marketing, Communication, smc

School reputation and high morale: is there a link?

Posted by Tess Palmyre on Thu, Feb 02, 2017

The short answer is yes; your school’s reputation is directly linked to staff morale. We place so much importance on schools’ outside reputations, but what about their internal culture?

Imagine your school as a theatre production. There is a front-of-house component; in other words, what the community and parents see. Then there’s the backstage crew, namely teachers and behind-the-scenes staff. Now they’re just as important (if not more so) and a huge part of ensuring that the performance goes ahead without a hitch. Keeping both the visible and invisible staff happy (high morale) is crucial to a successful production (school reputation).

Analogies aside, here are six reasons why high staff morale is absolutely vital to your school’s reputation and overall success.

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Topics: Education, imageseven, Branding, Culture, Leadership, Management, Relationship marketing, Customer service, School, School marketing

How your school can easily stand out from the crowd

Posted by Laura Sheahan on Sat, Oct 01, 2016

It is well known that I get abnormally excited when I experience good customer service. When a brand 'goes that extra mile' to help me. So much so that I make it my personal mission to tell as many people as will listen about the excellent customer experience I encountered.

Why?
Quite honestly, because it RARELY happens!

It's true that as a marketer I know a lot about brands; what they are doing, what they could be doing and how effective good customer service is ... but more importantly how easily, if applied consistently across a brand, it can be achieved.

Don't just take my word for it ...

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Topics: Communication, Marcom, imageseven, School, School marketing, School marketing strategy, Education, Customer service

Make your first impression a good one

Posted by Maclain Bruce on Tue, May 17, 2016

Trust and credibility are two key assets for anyone to have. The problem is that most of this communication is non-verbal.

When meeting a new business contact or a prospective parent for the first time, they are likely to make their assessments about you very quickly. Many researchers have found we decide whether we like a new person within the first seven seconds. This is particularly important from an enrolments perspective – the prospective parents that you (or perhaps the registrar) meet at an event or on a tour are likely to be considering a number of schooling options, so a good first impression can help your school stand out from the pack.

First impressions are influenced heavily by non-verbal cues. What we do is more important than what we say.

Here are 8 powerful, but easy to remember, ways to make sure that your next first impression is a positive and lasting one:

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Topics: Education, imageseven, Communication, Marcom, Customer service, School marketing strategy, School marketing, School

How to effectively communicate with parents

Posted by Laura Sheahan on Tue, Feb 23, 2016

Technology in the education world has rapidly developed with trends, software and social media constantly evolving. The question now is how does your school measure up? With prospective parents demanding a deeper level of engagement, it may be time to update and re-evaluate how effective your school is at communicating with its parents.

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Topics: Lead generation, Education, Inbound marketing, Website, imageseven, SEO, Branding, Communication, School culture, Marcom, Internal communication, Customer service, Leadership

How to focus your school's brand reputation management

Posted by Laura Sheahan on Sat, Jan 16, 2016

Previously known as PR and word-of-mouth marketing, brand reputation management (BRM) has been around for decades! However, the landscape in which it operates has changed fundamentally since then. Instant user-generated feedback via review networks and social media platforms is now commonplace, and means new challenges and opportunities for every school in appealing to prospective parents

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Topics: Education, Social media, SEO, Branding, Strategy, Marcom, Public relations, Customer service

Deliver a clear brief - download the template for your school

Posted by Laura Sheahan on Sat, Sep 26, 2015

A clear brief will help to make sure that you and your agency, designer or copywriter are on the same page, delivering work that meets your expectations.

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Topics: Education, imageseven, Branding, Marcom, Culture, Customer service

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