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school marketing news

Managing a crisis at your school

Posted by Vanessa Reside on Tue, Jun 13, 2017

Life is unpredictable. There are no two days that are the same and we can never be certain what is around the corner. We need to prepare for the worst while we hope for the best!

In terms of crisis management, this means having a plan. Something you can rely on when the unpredictable occurs.

With this in mind, let’s look at the definition of crisis?

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom, Customer service, Leadership, Management, Messaging, Public relations, Relationship marketing, Strategy

6 ways to escape a school crisis

Posted by Geoffrey Macadaeg on Wed, Mar 22, 2017

All schools are vulnerable to a crisis, no matter how hard they may try to avoid it. It may begin internally from disgruntled staff, from students with behavioral problems, or from disappointed parents. Wherever and whenever a crisis may appear, it’s always good to be prepared in addressing the crisis quickly to restore goodwill and retain your school’s reputation.

We often hear of horror stories of schools going through a crisis, and while some of them are doomed to fail in addressing their problems, other schools skillfully escape from a crisis by publicly acknowledging the situation and craftily changing public opinion through a campaign. These schools are able to deal with the issues at hand due to a prompt and extensive assessment of the situation, a well-planned and actionable recovery strategy, and effective communication with the people involved.

Here are 6 ways to escape a school crisis:

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom, Customer service, Leadership, Management, Messaging, Public relations, Relationship marketing, Strategy

3 brand credibility elements your school needs to have

Posted by Delora Chi on Wed, Jan 18, 2017

Think about the last car you bought. What factors did you consider before purchase? Did you take into account the brand and its reputation? Of course you did.

Now consider how much more this matters when making a decision as important as where to send your son or daughter for their schooling.

Brand credibility is everything. Having a credible brand creates loyal parents who become advocates for your school, generates leads for prospective parents and helps you to recruit the best staff.

Here are three brand credibility elements that every parent looks for.

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, Branding, Crisis management, Relationship marketing

How to successfully manage a media crisis

Posted by Clare Ravasini on Thu, Jul 21, 2016

Time is of the essence when managing a communications crisis and we all know things can change quickly when a media crisis hits. Knowing how to safely steer through the media storm is crucial to avoid your brand becoming a wreckage. Here are our 5 top tips to help you navigate the tempest.

 

How to weather the media storm in 5 easy steps:

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Topics: Education, School marketing, School marketing strategy, Crisis management, Communication, imageseven, Marcom

10 tips to managing your school's reputation

Posted by Brad Entwistle on Tue, Oct 13, 2015

Nothing tests a school’s character more than a sustained attack on its reputation.

Managing reputation risk deserves an important position on your school’s governance agenda, but even more than that it requires strong leadership and planning before it happens. As a school leader, it is your job to be prepared.

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Topics: Education, imageseven, Branding, Communication, Crisis management, Marcom, School marketing strategy, School marketing, School

How your school can survive a media crisis

Posted by Laura Sheahan on Thu, Jun 18, 2015

The real world is untidy and chaotic. The worst things can happen when you least expect them to. There is never a good time for a crisis to occur ... but you can be sure that sooner or later it will.

For educational institutions, the list of potential crises is long, your school bus has a traffic accident, a student is permanently disabled in a sporting competition, students watch as a teacher is killed while on an international trip, one of your teachers is charged with indecent assault or one of your trusted finance team is discovered committing fraud. All these scenarios are real and have happened in recent years. 

When a crisis hits, here is how your school can survive it ...

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Topics: Education, imageseven, Communication, Crisis management, Issue management, Marcom

How to navigate and survive a school crisis

Posted by Laura Sheahan on Mon, May 25, 2015

Media reports, as we know all too well, can have an everlasting negative effect on any school. However, when a school is dependent on enrolments from a foreign country, where prospects base their decision on the court of public opinion (friends, colleagues, media) and a school's website, it makes surviving a media crisis even more difficult to navigate and survive.

Amid continuing turmoil, what should your school do to weather the storm and turn it into a brand opportunity?

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Topics: Education, imageseven, Branding, Communication, Positioning, Crisis management, Issue management, Marcom

Beware - social media can get you fired from your school

Posted by Vanessa Klomp on Fri, May 15, 2015

Social media scandals have been on the increase recently and the media are having a ‘field day’ reporting instances where employees have allegedly lost their jobs as a result of inappropriate posts.

You may recall it was only a month ago we reported that a UK stockbroking firm fired one of its junior employees and SBS fired their sports reporter for inappropriate tweets.

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Topics: Education, Social media, imageseven, Communication, Crisis management, Social media management, Marcom, Social media marketing

How one email can damage your school brand

Posted by Brad Entwistle on Thu, Mar 05, 2015

I was disappointed, amused, and then amazed … all within 24 hours.

Not that long ago, I signed up online with a new image library representing editorial and news photographers from across the globe - a fairly tightly targeted group. They had a good business model and an impressive looking site. Now they're all but extinct. Here’s how it happened.

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Topics: Email marketing, imageseven, Communication, Crisis management, Marcom

Every teacher, parent and student represents your school’s brand

Posted by Clare Ravasini on Thu, Feb 19, 2015

The traditional marketing Mix consists of Product, Placement, Promotion and Price. In an educational setting this would equate to:

  • Product: Who is the school and what does it stand for?
  • Place: Where the school’s located (school grounds), or is it an online-only school?
  • Promotion: The school’s marcom efforts; what’s being said and why should people take notice?

The fifth and most important volatile P is People. In a nutshell this last P can make all the difference as to whether a parent decides to send their child to your school or not. How many times as a customer have you experienced a bad service and it’s resulted in a no-sale?

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Topics: Education, imageseven, Branding, Communication, School culture, Crisis management, Issue management, Marcom, Rebranding, Leadership

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