The world of school marketing is not generally known for early adoption of cutting-edge marketing techniques. However, the bottom line is that your prospective parents are using the internet and social media to research school options for their child. They're also talking to their friends and colleagues to get recommendations, suggestions and feedback.
You need to embrace the new enrolment process and meet prospective parents on their terms. As you finalise the foundation of your 2015 school marketing strategy, here are five marketing trends to give you a jump-start on your competitors:Read More