Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation (SEO). Nowadays search engines are taking a much more human approach to search results, using machine learning and artificial intelligence to read web pages and gauge the topic and quality of the writing. It is because of this that a scattergun approach to blogging is inefficient, ineffective and more work than a strategy based on topic clusters. Find out how you can use topic clusters to improve your school’s content marketing efforts below.Read More
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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, SEO, Messaging, Blogging, Inbound marketing
The last day of the school term is approaching and you can almost smell the Christmas festivities … a wonderful, exciting and relieving feeling, right? Finally, a well-deserved break for everyone.
But not for social media.
Social media never sleeps.
Don’t neglect your school’s social media during the holiday break.Read More
Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing, Social media
Social media marketing is an absolute must to establish your school brand’s authority and authenticity. Here are some helpful tips to ramp up your school social media strategy.
Being successful at school social media requires more thought and planning than most people think. Just because a college, university or independent school is an institution with young people, that doesn’t mean it will naturally be effective at social media marketing.Read More
Likes, shares, comments … sometimes choosing whether to retweet or hashtag can be a very daunting prospect. When combined with the typical time pressures that School Marketers face, it’s not surprising that communications are often delivered haphazardly across multiple Social Media channels. However, Social Media is not going anywhere, and it is becoming an increasingly integral part of schools’ marketing and communications strategies.Read More
When I was in high school I read a book called How to be Cool by Will Smith. Not that one, this one. At the age of 16, it got me thinking about the importance of physical appearance. On a daily basis, our appearance — or in marketing terms, our visual brand identity — is largely what people use to shape their foundational judgement. Similarly, the purpose and necessity of a style guide for your school will prove effective in ensuring all communications support your school’s objectives and mitigating any misguided or ill-informed judgements of your school or its educational offering. At 16, I bought a hair straightener, a pair of skinny jeans, and some black nail polish. Don’t judge, I did read a book about being cool.Read More
Like it or not, what people think of your school matters. The way that your school comes across in print, online and in person will shape the opinion people have of your school.
A distinction must be made however. How your school is perceived does not necessarily correlate with the quality of your school, your content or your leadership and management. You might have a great academic record with superb leaders and educators, but if the delivery of your content lacks finesse, these qualities can get lost. This is where the quality of your content and how it is marketed is important.Read More
You’ve spent hours researching, writing and tweaking content and finally have your piece ready for distribution. Suddenly you’re overwhelmed with the many distribution channels available for your school. You don’t want to waste all that hard work on content that may not be seen by your desired audience, right? This is a concern all school marketers experience, so don’t worry.Read More
Creating and uploading content to YouTube is only one step in the process of your marketing strategy. If you’re not sure if your video is actually achieving your marketing and sales objectives, then it’s not very useful. Once you are certain you have created quality content, it’s time to get it out there and measure how it performs. It’s vital to track and test the video SEO metrics and analytics to ascertain if you are on track to achieving your campaign’s goals and intent.Read More
In school marketing, a blog can be a powerful tool to help you gain the trust of your prospects and convert more enrolments. But like any other marketing tool, you must know how to wield it properly to fully enjoy its benefits. If you have a school blog that is well-curated, neatly designed, and properly promoted, there is a bigger chance you will get more readers and followers in no time.Read More
Writing for your school blog can sometimes feel daunting and exhausting ... but it’s alright. Everyone, including us school marketers, sometimes have moments when we have to rattle our brains really hard just to produce decent content – the classic writer’s block.Read More