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school marketing news

10 useful tips for your school social media

Posted by Bart Caylor on Mon, Nov 05, 2018

Social media marketing is an absolute must to establish your school brand’s authority and authenticity. Here are some helpful tips to ramp up your school social media strategy.

Being successful at school social media requires more thought and planning than most people think. Just because a college, university or independent school is an institution with young people, that doesn’t mean it will naturally be effective at social media marketing.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing

How to choose the right social media channels for your school

Posted by Charlie Maughan on Tue, Oct 09, 2018

Likes, shares, comments … sometimes choosing whether to retweet or hashtag can be a very daunting prospect. When combined with the typical time pressures that School Marketers face, it’s not surprising that communications are often delivered haphazardly across multiple Social Media channels. However, Social Media is not going anywhere, and it is becoming an increasingly integral part of schools’ marketing and communications strategies.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing

How to create a visual style guide for your school brand

Posted by Sebastian Wattam on Thu, Aug 16, 2018

When I was in high school I read a book called How to be Cool by Will Smith. Not that one, this one. At the age of 16, it got me thinking about the importance of physical appearance. On a daily basis, our appearance — or in marketing terms, our visual brand identity — is largely what people use to shape their foundational judgement. Similarly, the purpose and necessity of a style guide for your school will prove effective in ensuring all communications support your school’s objectives and mitigating any misguided or ill-informed judgements of your school or its educational offering. At 16, I bought a hair straightener, a pair of skinny jeans, and some black nail polish. Don’t judge, I did read a book about being cool.

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Topics: Education, imageseven, Communication, Copywriting, Marcom, Branding, Inbound marketing, Messaging, Online marketing, School marketing, School marketing strategy

How to create and market content for your school

Posted by Sebastian Wattam on Wed, May 30, 2018

Like it or not, what people think of your school matters. The way that your school comes across in print, online and in person will shape the opinion people have of your school.

A distinction must be made however. How your school is perceived does not necessarily correlate with the quality of your school, your content or your leadership and management. You might have a great academic record with superb leaders and educators, but if the delivery of your content lacks finesse, these qualities can get lost. This is where the quality of your content and how it is marketed is important.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing

How to promote and distribute content effectively

Posted by Emily Newman on Tue, May 08, 2018

You’ve spent hours researching, writing and tweaking content and finally have your piece ready for distribution. Suddenly you’re overwhelmed with the many distribution channels available for your school. You don’t want to waste all that hard work on content that may not be seen by your desired audience, right? This is a concern all school marketers experience, so don’t worry.

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Topics: smc, Content marketing, Inbound marketing, Blogging, Copywriting, Newsletter, Enewsletter, imageseven, Communication, School marketing, School, School marketing strategy, Education, Marcom

5 essential YouTube video SEO metrics you need to check now

Posted by Melinda Webster on Mon, May 07, 2018

Creating and uploading content to YouTube is only one step in the process of your marketing strategy. If you’re not sure if your video is actually achieving your marketing and sales objectives, then it’s not very useful. Once you are certain you have created quality content, it’s time to get it out there and measure how it performs. It’s vital to track and test the video SEO metrics and analytics to ascertain if you are on track to achieving your campaign’s goals and intent.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing

Five essential ways to quickly gain followers for your school blog

Posted by Geoffrey Macadaeg on Tue, Apr 10, 2018

In school marketing, a blog can be a powerful tool to help you gain the trust of your prospects and convert more enrolments. But like any other marketing tool, you must know how to wield it properly to fully enjoy its benefits. If you have a school blog that is well-curated, neatly designed, and properly promoted, there is a bigger chance you will get more readers and followers in no time.

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Topics: smc, Content marketing, Inbound marketing, Blogging, Copywriting, Newsletter, Enewsletter, imageseven, Communication, School marketing, School, School marketing strategy, Education, Marcom

6 unusual hacks to improve your school blog writing

Posted by Geoffrey Macadaeg on Thu, Apr 05, 2018

Writing for your school blog can sometimes feel daunting and exhausting ... but it’s alright. Everyone, including us school marketers, sometimes have moments when we have to rattle our brains really hard just to produce decent content – the classic writer’s block.

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Topics: smc, Content marketing, Inbound marketing, Blogging, Copywriting, Newsletter, Enewsletter, imageseven, Communication, School marketing, School, School marketing strategy, Education, Marcom

5 ways to find new ideas for your school blog

Posted by Tess Palmyre on Tue, Mar 27, 2018

“I have too many topics for my blog!”

Said no school marketer ever.

Managing a blog and consistently creating new content is difficult. Doing this as a school marketer is even harder. We know how busy schools can be, so it can feel like a luxury to block out time to write your next blog. But you can certainly make things easier for yourself by having a few tricks up your sleeve. The next time you have writer’s block, try one of these ideas to keep your pen moving across the page.

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Topics: smc, Content marketing, Inbound marketing, Blogging, Copywriting, Podcast, Newsletter, Enewsletter, imageseven, Communication, School marketing, School, School marketing strategy, Education, Marcom

How to use influencers to improve your school's social engagement

Posted by Kristian Lawrence on Thu, Mar 22, 2018

One of the hardest things to achieve online is an organic audience – that’s the people who see your content naturally, not through paid promotion or advertising. Some of your best content may never get seen unless you pay to promote it, and even then, it can be difficult to forge a lasting connection with an audience. In a 2015 study, it was found that only 1 percent of Millennials (18 to 35) said that a compelling advertisement would make them trust a brand. This is where a social media influencer can help.

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Topics: Communication, Marcom, imageseven, School marketing, School, School marketing strategy, Education, Copywriting, Digital marketing, Online marketing, Strategy, Social media marketing

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