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school marketing news

Your school brand promise: Boldly communicating your value

Posted by Bart Caylor on Mon, Jul 02, 2018

Education marketing is built on promises.

What does your college, university, or school promise to give your prospective student in exchange for their time, interest, tuition, social media share, email, etc?

Marketing is built on promises because you’re communicating with a prospective audience about a transaction that hasn’t occurred yet. The exchange of value is still off in the future.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Education brand loyalty: Create long-lasting school spirit for your school

Posted by Bart Caylor on Wed, Jun 27, 2018

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to make this critical marketing condition a reality?

The last thing we need to talk about in our discussion on the necessary marketing conditions you need to successfully build your education brand is education brand loyalty. I left this last in the series because it’s the hardest condition to create for two big reasons:

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

5 elements of an education brand

Posted by Bart Caylor on Mon, Jun 04, 2018

It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and how do you build yours to attract more prospective students?

First, let’s talk about what an education brand is not. An education brand is not a school logo. A brand is not a tagline. An education brand is not a colour scheme or assigned typography.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

Is your school keeping its brand promise?

Posted by Samuel Joseph on Tue, Nov 28, 2017

As a marketer, especially a school marketer, you probably find yourself acting as a brand guardian – someone who is charged with ensuring that the school stays true to itself and its brand.

This often means fielding questions from executive staff about the correct use of branding, logos, even the voice and language you use.

Your school brand goes beyond the logo or crest on the students’ uniforms. it is the set of values that differentiate you and your educational offerings from competitors. It involves the high-quality interactions that you have with stakeholders and, furthermore, the actions that you have put in place to delight them across all your marketing channels.

If marketing is all about making promises, then branding is about keeping them.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

How to build a new school brand: a new era in education

Posted by Suzanne Willcock on Tue, Apr 25, 2017

Amalgamating two established schools, each with its already established identity and vibrant school community presents a number of communication challenges, not least the potential for confusion and misinformation within the existing school communities. Here’s how St Mary MacKillop College tackled the challenge on how to build a new school brand.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School website, School marketing strategy, Content marketing, Content marketing distribution, School marketing, School, Marketing automation, School Marketing Institute

How to boost your editorial calendar to benefit your school's blog

Posted by John Igglesden on Tue, Jan 17, 2017

An editorial calendar is a must have for any blogger. There is no better way to keep your content organised and consistent. An editorial calendar, or content calendar, displays information regarding the creation and distribution of your content. For example, it might contain your blogs titles, what day they go live, when they are due for editing, what days you will be recording your podcasts and other such relevant data. Such information can be imperative in knowing what type of blogs you’ve been writing, how often you are publishing or how long you have until a production deadline. If you haven’t already got an editorial calendar for your content, read our blog on how to get one started. If you do already have one, then here are some great tips to boost your editorial calendar to benefit your blog.

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, Content marketing, Content marketing distribution, Online marketing

How to easily manage your school's content marketing

Posted by Melinda Webster on Tue, Dec 27, 2016

Your school’s marketing can often fall to the wayside when projects and activities are buzzing and end of term approaches. During busy periods, a considered plan rather than working extra time will provide solutions to your marketing woes. Spending the initial time to create a content calendar means the framework is in place for you to jump in and spend less time trying to manage your content marketing.

Here are our recommendations on how to easily manage your school's content marketing:

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Topics: Education, imageseven, Communication, Marcom, School marketing, School marketing strategy, Content marketing, Content marketing distribution

How to fail-safe your school content marketing plan

Posted by Delora Chi on Thu, Dec 22, 2016

A staggering 49 percent of marketers who report stagnant content marketing results attribute this to issues concerning strategy. (B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America and B2C Content Marketing: 2017 Benchmarks, Budgets and Trends – North America)

Suffice to say that’s a significant figure. These marketers are putting in the hard yards creating content, yet it is falling short of reaching its full potential.

So stop. Take a step back. Don’t let your efforts go to waste!

Building a fool proof school content marketing plan will make sure your content is being read and, more importantly, generating the leads you need to fill your school’s enrolments.

Let’s get started…

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Topics: Content marketing, Content marketing distribution, Inbound marketing, School marketing, School marketing strategy, Marcom, imageseven, School website, Communication

How to generate great content for your school

Posted by Clare Ravasini on Thu, Nov 03, 2016

Capturing hearts and minds with great content can be easier than you think. It just requires a well thought out editorial calendar and plan in place. We have explored three areas below to help you along your journey to generate great content for your school.

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Topics: Content marketing, Content marketing distribution, Inbound marketing, Lead generation, School, Education, School marketing, School marketing strategy, Communication, Marcom

What are the consequences of duplicate content?

Posted by Laura Sheahan on Sat, Sep 10, 2016

When imageseven surveyed the websites of Australia’s top 100 non-government schools with a student population of over 1,000 to identify where they performed well, where there was room for improvement, and what the overall user (prospective parent) experience was, it found a small number of schools had concerning levels of duplicate content on their websites.

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Topics: Communication, Marcom, imageseven, School website, Content marketing, Content marketing distribution, Inbound marketing, School, School marketing, School marketing strategy, Education

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