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school marketing news

How your school will benefit from using personas

Posted by Geoffrey Macadaeg on Wed, Dec 26, 2018

It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to your target audience. In fact, personas are an integral part of any marketing strategy because they serve as reference points to your marketing objectives. They are bridges between your goals and your prospective parents as they offer essential information that affect every step of your marketing strategy. Without personas, you are more likely to revert to creating content around what you know best instead of what your prospective parents are actively seeking.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Online marketing, Marcom, Digital marketing, Creating buyer personas, School marketing strategy, Digital communication trends, Content marketing, Messaging, School marketing, School

How to write blog school titles that get results

Posted by Clare Ravasini on Tue, Dec 11, 2018

"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." David Ogilvy said this in his book, Confessions of an Advertising Man, in 1963. David, one of the world’s most famous ad men, knew the importance of a great headline and how to hook an audience.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

Looking ahead: Your school marketing plan for 2019

Posted by Bart Caylor on Thu, Dec 06, 2018

For many businesses and households, it’s time to start looking ahead to a new year. But for those of us in enrolment marketing, we’re in the middle of our academic year.

Time to take a look at our progress over the last six months … and begin preparations for next fall.

I know you’re busy with so many other priorities, and there are always fires that need to be stomped out. But you can only position yourself for enrolment marketing success by having a well-devised school marketing plan.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

The best way to start your 2019 school marketing plan

Posted by Bart Caylor on Tue, Nov 27, 2018

With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back.

Maybe you’ve got your new budget all set and approved. Perhaps you’re a go-getter who likes to get a head start on planning.

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Topics: Education, imageseven, Strategy, Marcom, School marketing strategy, Content marketing, School marketing, Marketing automation

How to reap results from your social media competitor analytics

Posted by Shelley Garcia-Webb on Thu, Nov 08, 2018

Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media content. If social media is a strong component of your overall school marketing strategy, competitor analysis is a must-have tool in your marketing toolkit.

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Topics: Education, Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, School marketing strategy, Content marketing, School marketing, School, Analytics

How to diversify your school blog entries to captivate your readers

Posted by Geoffrey Macadaeg on Wed, Oct 24, 2018

Writing for your school blog can really get tough sometimes.

Aside from the occasional writer's block, one of the main challenges school marketers often get worried about is keeping school blog subscribers interested. If your blog entries are not interesting enough, or if they all look the same to your readers, you might face a sudden drop in readership due to unsubscribes.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

4 tricks to make your school enewsletters more appealing

Posted by Geoffrey Macadaeg on Tue, Oct 23, 2018

Have you ever wondered if your school enewsletters are really serving their purpose? Sending enewsletters can be risky. There are still some people who think that all enewsletters are spam. You also need accept that a number of recipients will choose to unsubscribe. We always check our analytics to review our email open and click-through rates, and this can lead us to question our activity – is the time and effort we spend producing school enewsletters really worth it?

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Topics: imageseven, Communication, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing

5 reasons why school webinars work

Posted by Gilbert Siahaan on Thu, Oct 18, 2018

Webinars are used to deliver seminar-style content through an online platform. The purpose of a webinar is to present a topic that is relevant and engaging for the intended audience. Webinar formats can vary from being a one-way pre-recorded video or an interactive session where hosts and viewers can respond in real time. Even today, webinars are proven to be a very helpful tool in school marketing. Here are some of the reasons why school webinars work.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, design

3 essential Google Analytics reports for your school website

Posted by Geoffrey Macadaeg on Tue, Sep 25, 2018

When it comes to collecting insights from your school website, there is nothing more convenient and efficient than using Google Analytics. Google Analytics is a free web analytics service that allows you to see the historical data of your visitors’ behaviour whenever they access your school website. It is a valuable tool that can help you attract more website traffic, make your viewers stay longer and get more leads through online registrations.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Google Analytics

Content curation for school marketing: 13 valuable facts

Posted by Bart Caylor on Mon, Sep 03, 2018

How do the best school marketers out there keep pumping out quality social media posts every single day? Here are 13 valuable facts you need to know about the art of content curation.

The surest way to build brand awareness and stay top of mind is to continually publish high-quality content across all of your marketing channels.

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Topics: Education, Inbound marketing, Website, imageseven, Branding, Communication, Online marketing, Marcom, Digital marketing, School website, School marketing strategy, Content marketing, School marketing, School, Blogging

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