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school marketing news

How to choose a printing supplier [podcast]

Posted by Gilbert Siahaan

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive segment, they talk about the changing role of print and how your school can utilise the press in the future. The Question of the Week looks at choosing a printing supplier for yearbooks and other publications. In the Rants and Raves segment, the hosts discuss why being conservative and conscious of brand safety doesn’t mean you can’t be creative.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing, Printing

Creating the perfect prospectus [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of the Week looks at LinkedIn and how it can be used by your school. In the Rants and Raves segment, the hosts talk about keeping your search engine optimisation up-to-date.

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, Content marketing, School marketing

Is content marketing relevant? [podcast]

Posted by John Igglesden

Insights into the world of school marketing and communications, presented by Charlie Maughan, John 'Jiggles' Igglesden and Rita Kilroy.

Show notes

Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbound marketing and how to do it well. The Question of the Week looks at what the top distractions are for school marketers. In the Rants and Raves segment, the hosts talk about their three favourite social media definitions.

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Episode links

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Topics: Education, Inbound marketing, imageseven, Communication, Podcast, Marcom, School website, School marketing strategy, Content marketing, School marketing

How your school will benefit from using personas

Posted by Geoffrey Macadaeg

It is tempting to initiate a marketing strategy without developing buyer personas, however the likelihood is you will miss valuable opportunities to speak directly to your target audience. In fact, personas are an integral part of any marketing strategy because they serve as reference points to your marketing objectives. They are bridges between your goals and your prospective parents as they offer essential information that affect every step of your marketing strategy. Without personas, you are more likely to revert to creating content around what you know best instead of what your prospective parents are actively seeking.

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Topics: Education, Inbound marketing, imageseven, Communication, Strategy, Online marketing, Marcom, Digital marketing, Creating buyer personas, School marketing strategy, Digital communication trends, Content marketing, Messaging, School marketing, School

How to write blog school titles that get results

Posted by Clare Ravasini

"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." David Ogilvy said this in his book, Confessions of an Advertising Man, in 1963. David, one of the world’s most famous ad men, knew the importance of a great headline and how to hook an audience.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

Looking ahead: Your school marketing plan for 2019

Posted by Bart Caylor

For many businesses and households, it’s time to start looking ahead to a new year. But for those of us in enrolment marketing, we’re in the middle of our academic year.

Time to take a look at our progress over the last six months … and begin preparations for next fall.

I know you’re busy with so many other priorities, and there are always fires that need to be stomped out. But you can only position yourself for enrolment marketing success by having a well-devised school marketing plan.

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Topics: Education, imageseven, Communication, Podcast, Marcom, School marketing strategy, Content marketing, School marketing

The best way to start your 2019 school marketing plan

Posted by Bart Caylor

With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back.

Maybe you’ve got your new budget all set and approved. Perhaps you’re a go-getter who likes to get a head start on planning.

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Topics: Education, imageseven, Strategy, Marcom, School marketing strategy, Content marketing, School marketing, Marketing automation

How to reap results from your social media competitor analytics

Posted by Shelley Garcia-Webb

Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media content. If social media is a strong component of your overall school marketing strategy, competitor analysis is a must-have tool in your marketing toolkit.

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Topics: Education, Social media, imageseven, Communication, Social media management, Marcom, Social media marketing, School marketing strategy, Content marketing, School marketing, School, Analytics

How to diversify your school blog entries to captivate your readers

Posted by Geoffrey Macadaeg

Writing for your school blog can really get tough sometimes.

Aside from the occasional writer's block, one of the main challenges school marketers often get worried about is keeping school blog subscribers interested. If your blog entries are not interesting enough, or if they all look the same to your readers, you might face a sudden drop in readership due to unsubscribes.

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Topics: Education, Inbound marketing, imageseven, Communication, Marcom, School marketing strategy, Content marketing, School marketing, School, Blogging

4 tricks to make your school enewsletters more appealing

Posted by Geoffrey Macadaeg

Have you ever wondered if your school enewsletters are really serving their purpose? Sending enewsletters can be risky. There are still some people who think that all enewsletters are spam. You also need accept that a number of recipients will choose to unsubscribe. We always check our analytics to review our email open and click-through rates, and this can lead us to question our activity – is the time and effort we spend producing school enewsletters really worth it?

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Topics: imageseven, Communication, Marcom, Newsletter, School marketing strategy, Content marketing, School marketing

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