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school marketing news

The basics of influencer marketing [podcast]

Posted by John Igglesden on Wed, Jun 13, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the basics of influencer marketing that apply to organisations of all sizes
  • how schools can benefit the most from Facebook’s latest algorithm updates
  • what separates good from bad writing
  • the steps for producing publications
  • a creative campaign that renamed vegetables to encourage kids to eat them
  • article by Brendan Schneider on using checklists for efficiency.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, video, content, Content marketing

Guiding your prospects to your existing content [podcast]

Posted by John Igglesden on Wed, May 30, 2018

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. 

Brad and Scully discuss:

  • the annual B2B marketing report from the Association for Data-Driven Marketing and Advertising
  • the best methods for guiding prospects to your existing content
  • why traditional marketing team structure needs to be scrutinised
  • effective video content from Wellington College, UK
  • Wellington College’s effective alumni program and
  • the latest changes in the Australian education system.

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Topics: Podcast, School marketing, School marketing strategy, Education, imageseven, Marcom, Communication, video, content, Content marketing

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